{"id":91237,"date":"2020-11-24T07:30:00","date_gmt":"2020-11-24T11:30:00","guid":{"rendered":"https:\/\/hispanicprwire.com\/english-colombia-launches-the-strategy-visit-home-your-best-destination\/"},"modified":"2020-11-24T08:33:25","modified_gmt":"2020-11-24T12:33:25","slug":"colombia-lanza-la-estrategia-ir-a-casa-tu-mejor-destino","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/colombia-lanza-la-estrategia-ir-a-casa-tu-mejor-destino\/","title":{"rendered":"Colombia Launches The Strategy &#8220;VISIT HOME, YOUR BEST DESTINATION&#8221;"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p><span class=\"xn-location\">MIAMI<\/span>, <span class=\"xn-chron\">Nov. 24, 2020<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212;\u00a0In order to reactivate international tourism in <span class=\"xn-location\">Colombia<\/span>, ProColombia has launched &#8220;VISIT HOME, YOUR BEST DESTINATION,&#8221; which invites Colombians living abroad to return to their places of origin, take in the flavors and rhythms that trigger childhood memories, and also learn more about the destinations and experiences in <span class=\"xn-location\">Colombia<\/span> that are part of their identity.<\/p>\n<p>This campaign is part of a larger strategy to reactivate international tourism, which has four main objectives: to restore air, sea, and land connectivity; to provide tools to businesspeople; to promote and strengthen partnerships and synergies; and to carry out promotional activities in accordance with the reactivation phases.<\/p>\n<p>This strategy is expected to encourage Colombians living abroad, including second and third generations, to travel within Colombia\u2014and to invite their foreign friends, fellow students, and colleagues to visit the country as well.<\/p>\n<p>The objective is for travelers to engage in several unique experiences in <span class=\"xn-location\">Colombia<\/span>. These include exploring the country&#8217;s wildest side in the Serran\u00eda de Chiribiquete National Park, visiting one of <span class=\"xn-location\">Colombia&#8217;s<\/span> four deserts, such as the Tatacoa Desert, enjoying rejuvenating urban landscapes in big cities such as Medell\u00edn, <span class=\"xn-location\">Cali<\/span>, and Bogot\u00e1, and perhaps discovering earthly paradises like Minca, near Santa Marta.<\/p>\n<p>&#8220;In our efforts to advance <span class=\"xn-location\">Colombia&#8217;s<\/span> economic recovery, we must work hand in hand with Colombians living abroad, since they are the first group traveling to <span class=\"xn-location\">Colombia<\/span> to reunite with their loved ones. Additionally, as the best ambassadors that <span class=\"xn-location\">Colombia<\/span> can have abroad, we hope that this group will spread the word and invite others to enjoy everything that <span class=\"xn-location\">Colombia<\/span> has to offer as a destination,&#8221; stated <span class=\"xn-person\">Flavia Santoro<\/span>, president of ProColombia.<\/p>\n<p>The first step will be a social media campaign that invites Colombians living abroad to travel in <span class=\"xn-location\">Colombia<\/span> with the message: &#8220;VISIT HOME, YOUR BEST DESTINATION&#8221; using the #ColombiaTuMejorDestino hashtag.<\/p>\n<p>\u00a0<\/p>\n<p>SOURCE  ProColombia<\/p>\n<\/div>\n<p> <\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p><span class=\"xn-location\">MIAMI<\/span>, <span class=\"xn-chron\">Nov. 24, 2020<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212;\u00a0In order to reactivate international tourism in <span class=\"xn-location\">Colombia<\/span>, ProColombia has launched &#8220;VISIT HOME, YOUR BEST DESTINATION,&#8221; which invites Colombians living abroad to return to their places of origin, take in the flavors and rhythms that trigger childhood memories, and also learn more about the destinations and experiences in <span class=\"xn-location\">Colombia<\/span> that are part of their identity.<\/p>\n<p>This campaign&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14],"tags":[],"class_list":["post-91237","post","type-post","status-publish","format-standard","hentry","category-viajes-y-turismo"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/91237","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=91237"}],"version-history":[{"count":0,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/91237\/revisions"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=91237"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=91237"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=91237"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}