{"id":91930,"date":"2020-12-29T13:10:00","date_gmt":"2020-12-29T11:00:00","guid":{"rendered":"https:\/\/hispanicprwire.com\/english-kia-motors-america-readies-to-turn-the-page-on-2020-with-a-massive-new-years-celebration-in-times-square\/"},"modified":"2020-12-29T14:21:09","modified_gmt":"2020-12-29T18:21:09","slug":"kia-motors-america-se-prepara-para-terminar-el-2020-con-una-celebracion-masiva-de-ano-nuevo-en-times-square-2","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/kia-motors-america-se-prepara-para-terminar-el-2020-con-una-celebracion-masiva-de-ano-nuevo-en-times-square-2\/","title":{"rendered":"Kia Motors America Readies To Turn The Page On 2020 With A Massive New Year&#8217;s Celebration In Times Square"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p><span class=\"xn-location\">IRVINE, Calif.<\/span>, <span class=\"xn-chron\">Dec. 29, 2020<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212;\u00a0Kia Motors America, the Official Sponsor of the New Year&#8217;s Eve Countdown, will ring in the arrival of 2021 with a groundbreaking effort for the all-new Sorento SUV. The campaign began in early-December with a Sorento embarking on a coast-to-coast tour of the U.S. on a mission to deliver the iconic &#8220;2021&#8221; New Year&#8217;s Eve numerals to One Times Square in time for the Ball Drop. Joining Kia on the cross-country trip were photographers from <i>National Geographic <\/i>that documented the coast-to-coast journey and captured inspirational stories at select points along the way. <\/p>\n<div id=\"prni_dvprnejpg73f3left\" style=\"WIDTH: 100%; TEXT-ALIGN: left\" dir=\"ltr\"><img decoding=\"async\" id=\"prnejpg73f3left\" title=\"Kia Motors America Readies to Turn the Page on 2020 with a Massive New Year\u2019s Celebration in Times Square\" border=\"0\" alt=\"Kia Motors America Readies to Turn the Page on 2020 with a Massive New Year\u2019s Celebration in Times Square\" align=\"middle\" imagelabel=\"General\" src=\"https:\/\/mma.prnewswire.com\/media\/1392718\/2021_Sorento_Line_Up.jpg\"\/><\/div>\n<p>On New Year&#8217;s Eve, a new creative campaign featuring the most rugged and refined Sorento to-date will air on <i><span class=\"xn-person\">Dick Clark&#8217;s<\/span> New Year&#8217;s Rockin&#8217; Eve <\/i><i>with <span class=\"xn-person\">Ryan Seacrest<\/span> 2021 on ABC<\/i>. Created by David &amp; Goliath, Kia&#8217;s creative agency of record,\u00a0the campaign includes a 30-second spot entitled, &#8220;<a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3023064-1&amp;h=2528807955&amp;u=https%3A%2F%2Fyoutu.be%2F-r_1NXjpW4Q&amp;a=The+World%27s+First+Storytelling+Machine\" rel=\"nofollow\">The World&#8217;s First Storytelling Machine<\/a>.&#8221; The spot shows that the all-new 2021 Sorento\u00a0is much more than an SUV, it is\u00a0a\u00a0powerful, highly sophisticated tool \u2013 a Storytelling Machine\u00a0\u2013\u00a0to help\u00a0us all discover stories worth telling, especially at a time when experiences are limited. In addition to the broadcast campaign, the Sorento will be featured on New Tradition&#8217;s spectacular digital billboards on the north fa\u00e7ade of One Times Square, the building that launched the annual New Year&#8217;s <span class=\"xn-person\">Eve Ball Drop<\/span> tradition in 1907. Sorento&#8217;s digital billboards will be on display through January.<\/p>\n<p>&#8220;Like everyone, we are ready to say goodbye to 2020 and hello to the new opportunities that 2021 will bring, including the arrival of all-new Sorento, the most advanced SUV Kia has ever built,&#8221; said <span class=\"xn-person\">Russell Wager<\/span>, director, marketing operations, Kia Motors America. &#8220;New Year&#8217;s Eve marks a fresh start and a new beginning. It&#8217;s another chance for us to write our own story. The Kia Sorento, with its rugged capability and comfortable and flexible interior is perfectly equipped to take you anywhere your story leads.&#8221; <\/p>\n<p>To recognize and thank them for their hard work and dedication,\u00a0Kia will host frontline workers and their families so they can safely experience the thrill of New Year&#8217;s in Times Square for themselves. The families will be shuttled to and from Times Square for this once-in-a-lifetime opportunity in a fleet of 2021 Kia Sorento and Telluride SUVs. <\/p>\n<p>Kia&#8217;s New Year&#8217;s Eve campaign started on <span class=\"xn-chron\">December 1<\/span> with an all-new Sorento SUV and &#8220;2021&#8221; Times Square Numerals in tow, embarking from Kia&#8217;s <span class=\"xn-location\">Irvine, California<\/span>, headquarters on a cross-country road trip to deliver the numerals to One Times Square.\u00a0Along the way, the Sorento stopped at Kia dealerships in <span class=\"xn-location\">Nevada<\/span>, <span class=\"xn-location\">Arizona<\/span>, <span class=\"xn-location\">Texas<\/span>, <span class=\"xn-location\">Louisiana<\/span>, <span class=\"xn-location\">Mississippi<\/span>, <span class=\"xn-location\">Alabama<\/span>, <span class=\"xn-location\">Florida<\/span>, <span class=\"xn-location\">Georgia<\/span>, <span class=\"xn-location\">North Carolina<\/span>, <span class=\"xn-location\">Virginia<\/span>, <span class=\"xn-location\">Maryland<\/span>, <span class=\"xn-location\">Pennsylvania<\/span>, <span class=\"xn-location\">New Jersey<\/span> and <span class=\"xn-location\">New York<\/span>.<i>\u00a0<\/i>At select points along the route, <i>National Geographic <\/i>documented the Sorento&#8217;s journey to help bring the stories from these locations to life through photography and video.<\/p>\n<p>Throughout the road trip and on New Year&#8217;s Eve in Times Square, Kia has and will adhere to CDC recommended protocols regarding face masks and social distancing guidelines. Times Square New Year&#8217;s Eve on <span class=\"xn-chron\">December 31, 2021<\/span> is a broadcast event and is not open to the public.<\/p>\n<p><b><u>About Kia Motors America<\/u><\/b><\/p>\n<p>Headquartered in <span class=\"xn-location\">Irvine, California<\/span>, Kia Motors America continues to top quality surveys and is recognized as one of the 100 Best Global Brands.\u00a0Kia serves as the &#8220;Official Automotive Partner&#8221; of the NBA and offers a complete range of vehicles sold through a network of more than 750 dealers in the U.S., including cars and SUVs proudly assembled in <span class=\"xn-location\">West Point, Georgia<\/span>.*<\/p>\n<p>For media information, including photography, visit\u00a0<a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3023064-1&amp;h=3534582402&amp;u=https%3A%2F%2Fprotect-us.mimecast.com%2Fs%2FyDOaCn57L4hjZQ4Oip44X7%3Fdomain%3Dnam05.safelinks.protection.outlook.com&amp;a=www.kiamedia.com\" rel=\"nofollow\">www.kiamedia.com<\/a>.\u00a0To receive custom email notifications for press releases the moment they are published, subscribe at\u00a0<a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3023064-1&amp;h=139086714&amp;u=https%3A%2F%2Fprotect-us.mimecast.com%2Fs%2FlpeyCo28M4tZVJAqH7DRXw%3Fdomain%3Dnam05.safelinks.protection.outlook.com&amp;a=www.kiamedia.com%2Fus%2Fen%2Fnewsalert\" rel=\"nofollow\">www.kiamedia.com\/us\/en\/newsalert<\/a>.<\/p>\n<p><b>*The Telluride, Sorento and K5 are assembled in <span class=\"xn-location\">the United States<\/span> from U.S. and globally sourced parts.<\/b><\/p>\n<div id=\"prni_dvprnejpg9676left\" style=\"WIDTH: 100%; TEXT-ALIGN: left\" dir=\"ltr\"><img decoding=\"async\" id=\"prnejpg9676left\" title=\"Kia Motors America Readies to Turn the Page on 2020 with a Massive New Year\u2019s Celebration in Times Square\" border=\"0\" alt=\"Kia Motors America Readies to Turn the Page on 2020 with a Massive New Year\u2019s Celebration in Times Square\" align=\"middle\" imagelabel=\"General\" src=\"https:\/\/mma.prnewswire.com\/media\/1392719\/Kia_Motors_America_Readies.jpg\"\/><\/div>\n<p>\u00a0<\/p>\n<div id=\"prni_dvprnejpg4ab2left\" style=\"WIDTH: 100%; TEXT-ALIGN: left\" dir=\"ltr\"><img decoding=\"async\" id=\"prnejpg4ab2left\" title=\"Kia Motors America Logo\" border=\"0\" alt=\"Kia Motors America Logo\" align=\"middle\" imagelabel=\"General\" src=\"https:\/\/mma.prnewswire.com\/media\/812837\/Kia_Motors_America_Logo.jpg\"\/><\/div>\n<p>Photo &#8211; <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3023064-1&amp;h=2523631600&amp;u=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F1392718%2F2021_Sorento_Line_Up.jpg&amp;a=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F1392718%2F2021_Sorento_Line_Up.jpg\" rel=\"nofollow\">https:\/\/mma.prnewswire.com\/media\/1392718\/2021_Sorento_Line_Up.jpg<\/a><br \/>Photo &#8211; <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3023064-1&amp;h=2557595594&amp;u=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F1392719%2FKia_Motors_America_Readies.jpg&amp;a=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F1392719%2FKia_Motors_America_Readies.jpg\" rel=\"nofollow\">https:\/\/mma.prnewswire.com\/media\/1392719\/Kia_Motors_America_Readies.jpg<\/a> <br \/>Logo &#8211; <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3023064-1&amp;h=1781733891&amp;u=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F812837%2FKia_Motors_America_Logo.jpg&amp;a=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F812837%2FKia_Motors_America_Logo.jpg\" rel=\"nofollow\">https:\/\/mma.prnewswire.com\/media\/812837\/Kia_Motors_America_Logo.jpg<\/a> <\/p>\n<p>\u00a0<\/p>\n<p>SOURCE  Kia Motors America<\/p>\n<\/div>\n<p> <\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p><span class=\"xn-location\">IRVINE, Calif.<\/span>, <span class=\"xn-chron\">Dec. 29, 2020<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212;\u00a0Kia Motors America, the Official Sponsor of the New Year&#8217;s Eve Countdown, will ring in the arrival of 2021 with a groundbreaking effort for the all-new Sorento SUV. The campaign began in early-December with a Sorento embarking on a coast-to-coast tour of the U.S. on a mission to deliver the iconic &#8220;2021&#8221; New Year&#8217;s Eve numerals to One Times Square in time for the Ball Drop. Joining Kia on the cross-country trip were photographers from&#8230;<\/p>\n","protected":false},"author":1,"featured_media":91931,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-91930","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automotriz"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/91930","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=91930"}],"version-history":[{"count":0,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/91930\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media\/91931"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=91930"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=91930"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=91930"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}