{"id":92042,"date":"2021-01-06T16:06:00","date_gmt":"2021-01-06T13:00:00","guid":{"rendered":"https:\/\/hispanicprwire.com\/english-lifestory-research-reports-trust-in-new-home-builders-reach-historic-highs-as-home-builders-respond-to-covid-19-market-conditions\/"},"modified":"2021-01-06T17:09:02","modified_gmt":"2021-01-06T21:09:02","slug":"informes-de-lifestory-research-los-niveles-de-confianza-en-los-constructores-de-vivienda-alcanzan-altos-historicos-gracias-a-su-repuesta-a-las-condiciones-de-mercado-derivadas-de-la-covid-19","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/informes-de-lifestory-research-los-niveles-de-confianza-en-los-constructores-de-vivienda-alcanzan-altos-historicos-gracias-a-su-repuesta-a-las-condiciones-de-mercado-derivadas-de-la-covid-19\/","title":{"rendered":"Lifestory Research Reports: Trust in New-Home Builders Reach Historic Highs, as Home Builders Respond to COVID-19 Market Conditions"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p><span class=\"xn-location\">NEWPORT BEACH, Calif.<\/span>, <span class=\"xn-chron\">Jan. 6, 2021<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212;\u00a0In a year of uncertainty brought on by COVID-19, trust in new-home builders has improved this year, according to the Lifestory Research 2021 America&#8217;s Most Trusted\u00ae Study released today.\u00a0 As the pandemic raced across the country, consumers turned to home builders as a safe haven as they sought ways to enhance their health and well-being.\u00a0 As shoppers engaged with new home builders, they formed a bond of trust as reflected in an increase in the Lifestory Research\u00ae Net Trust Quotient to 116.4 from 110.4 in the prior year.\u00a0 <\/p>\n<p>&#8220;Our research suggests the changes in the builder rankings in the year of COVID-19 is partly a result of the top builders being responsive to the effects of the pandemic on in-person shopping.\u00a0 These builders gained trust in part by pivoting quickly to adopt online sales strategies as well as communicating shopper safety amid tremendous uncertainty,&#8221; said <span class=\"xn-person\">Eric Snider<\/span>, President and Chief Research Officer of <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3026907-1&amp;h=1650953542&amp;u=https%3A%2F%2Fwww.lifestoryresearch.com%2F&amp;a=Lifestory+Research\" rel=\"nofollow\">Lifestory Research<\/a>.<\/p>\n<p>The annual Lifestory Research America&#8217;s Most Trusted\u00ae Study examines trust among new home shoppers as they are actively in the process of looking for a new home.\u00a0 The study tracks the homebuilder brands and 55+ active adult resort brands in the largest housing markets in <span class=\"xn-location\">the United States<\/span>. Trust is measured through the Lifestory Research Net Trust Quotient Score, which identifies customers that are trust advocates and trust antagonists.\u00a0 <\/p>\n<p><b>America&#8217;s Most Trusted\u00ae Home Builder <\/b><\/p>\n<p>The Lifestory Research 2021 America&#8217;s Most Trusted\u00ae Home Builder Study, in its ninth year, tracks the opinions of home shoppers about home builders and the housing market.\u00a0 The Lifestory Research 2021 America&#8217;s Most Trusted\u00ae Home Builder Study ranks the largest home builders on the Net Trust Quotient Score based on the opinions of 48,317 people surveyed over the prior 12 months in 35 of the largest housing markets in <span class=\"xn-location\">the United States<\/span>.<\/p>\n<p>For the sixth consecutive time, <span class=\"xn-person\">Taylor Morrison<\/span> has emerged as the top home builder brand in the Lifestory Research 2021 America&#8217;s Most Trusted\u00ae Home Builder Study.\u00a0 As the 2021 Lifestory Research America&#8217;s Most Trusted\u00ae Home Builder brand, <span class=\"xn-person\">Taylor Morrison<\/span> produced a Net Trust Quotient Score of 120.4 and received the 5 Star Trust Rating among people shopping for a new home.\u00a0 <\/p>\n<p>The sustained success of <span class=\"xn-person\">Taylor Morrison<\/span> as the Most Trusted Builder in America\u00ae speaks to the brand&#8217;s success to continually establish trust among the waves of new home shoppers that enter the market each year.\u00a0 &#8220;In a year in which everyone needed to trust others, a year in which people turned to those they trust the most, <span class=\"xn-person\">Taylor Morrison<\/span> once again was the home builder brand people trusted the most,&#8221; said <span class=\"xn-person\">Eric Snider<\/span>.<\/p>\n<p>The annual ranking of national home builders is characterized this year by the rise of several builders into the top rankings.\u00a0 Home builders included in the national ranking included <span class=\"xn-person\">Taylor Morrison<\/span>, LGI Homes, <span class=\"xn-person\">Ashton Woods<\/span>, Century Communities, K. Hovnanian Homes, Mattamy Homes, <span class=\"xn-person\">Drees Homes<\/span>, <span class=\"xn-person\">Woodside Homes<\/span>, Richmond American, Toll Brother, <span class=\"xn-person\">Shea Homes<\/span>, M\/I Homes, <span class=\"xn-person\">David Weekley Homes<\/span>, <span class=\"xn-person\">Gehan Homes<\/span>, \u00a0Meritage Homes, <span class=\"xn-person\">Beazer Homes<\/span>, Highland Homes, Pulte Homes, <span class=\"xn-person\">Ryan Homes<\/span>, D.R. Horton, <span class=\"xn-person\">Perry Homes<\/span>, Lennar, and KB Home. Brands included in the national ranking were known throughout <span class=\"xn-location\">the United States<\/span> as measured by brand awareness within the new home construction industry. <\/p>\n<p>Visit <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3026907-1&amp;h=3354862480&amp;u=http%3A%2F%2Fwww.lifestoryresearch.com%2F&amp;a=www.lifestoryresearch.com\" rel=\"nofollow\">www.lifestoryresearch.com<\/a> for detailed trust scores, ratings and ranking from the 2021 study.<\/p>\n<p><b>America&#8217;s Most Trusted\u00ae Active Adult Resort Home Builder <\/b><\/p>\n<p>The Lifestory Research 2021 America&#8217;s Most Trusted\u00ae Active Adult Resort Builder is Trilogy by <span class=\"xn-person\">Shea Homes<\/span>.\u00a0 This is the ninth consecutive year in which customers who actively shop for a new home in an active adult 55+ resort community indicated Trilogy is the brand they trust the most.\u00a0 As the 2020 Lifestory Research America&#8217;s Most Trusted\u00ae Active Adult Resort Builder brand, Trilogy received the 5 Star Trust Rating with a Net Trust Quotient Score of 122.3 among people actively shopping for an active adult resort community. \u00a0<\/p>\n<p>The study&#8217;s active adult brands included Trilogy, <span class=\"xn-person\">Taylor Morrison<\/span>, Four Seasons by K. Hovnanian, Toll Brothers, <span class=\"xn-person\">Del Webb<\/span>, The Villages of Sumter Lake, and Lennar. The 2021 ranking is based on 15,222 opinions of people surveyed between January and December in <span class=\"xn-location\">the United States<\/span> who indicated they were actively shopping for a new active adult resort 55 plus home.\u00a0 Active adult builders, sometimes referenced as age-qualified or 55+ community builders, included in the national ranking were the brands most recognized throughout the United States.\u00a0 To be included in the national rankings, brands needed to receive enough survey responses to achieve a 95% confidence level with no more than a 3% margin of error.<\/p>\n<p>Visit <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3026907-1&amp;h=3354862480&amp;u=http%3A%2F%2Fwww.lifestoryresearch.com%2F&amp;a=www.lifestoryresearch.com\" rel=\"nofollow\">www.lifestoryresearch.com<\/a> for detailed trust scores, ratings and ranking from the 2021 study.<\/p>\n<p><b>About the<\/b>\u00a0<b>America&#8217;s Most Trusted\u00ae\u00a0Study\u00a0 <\/b><\/p>\n<p>America&#8217;s Most Trusted\u00ae is a consumer-based research program based on thousands of people&#8217;s opinions actively shopping for products. To identify America&#8217;s Most Trusted\u00ae, Lifestory Research conducts an ongoing <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3026907-1&amp;h=1979119051&amp;u=https%3A%2F%2Fwww.lifestoryresearch.com%2Famericas-most-trusted%2Fsurvey-methodology&amp;a=annual+survey\" rel=\"nofollow\">annual survey<\/a> in which people anonymously assess the trust they have in brands they encounter during their active search for specific products. Lifestory Research surveys people using well established social science research practices that seek to adhere to the highest quality standards of consumer insight. America&#8217;s Most Trusted\u00ae and Most Trusted Builder in America\u00ae are registered trademarks of Lifestory Corporation. No advertising or promotional use can be made of the information in this release without the express prior written consent of Lifestory Research.\u00a0 <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3026907-1&amp;h=2029829427&amp;u=https%3A%2F%2Fwww.lifestoryresearch.com%2Famericas-most-trusted%2Fstudy-faq&amp;a=Learn+more\" rel=\"nofollow\">Learn more<\/a>. #mostrustedbrands<\/p>\n<p><b>About Lifestory Research\u00ae<\/b><\/p>\n<p>Leaders, companies, and brands know that great ideas are only useful if they move people toward action. <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3026907-1&amp;h=1650953542&amp;u=https%3A%2F%2Fwww.lifestoryresearch.com%2F&amp;a=Lifestory+Research\" rel=\"nofollow\">Lifestory Research<\/a> is an independent, science-driven consumer insights and strategy consulting firm that ignites relationships between companies and their audiences. We are passionate about customers, employees, brands, and the science of influence. We use quantitative and qualitative research to create customer insights, drive innovation, deliver brand strategy, and move people forward. <\/p>\n<p>For more information, please visit <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3026907-1&amp;h=3354862480&amp;u=http%3A%2F%2Fwww.lifestoryresearch.com%2F&amp;a=www.lifestoryresearch.com\" rel=\"nofollow\">www.lifestoryresearch.com<\/a><\/p>\n<p>SOURCE  Lifestory Research<\/p>\n<\/div>\n<p> <\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p><span class=\"xn-location\">NEWPORT BEACH, Calif.<\/span>, <span class=\"xn-chron\">Jan. 6, 2021<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212;\u00a0In a year of uncertainty brought on by COVID-19, trust in new-home builders has improved this year, according to the Lifestory Research 2021 America&#8217;s Most Trusted\u00ae Study released today.\u00a0 As the pandemic raced across the country, consumers turned to home builders as a safe haven as they sought ways to enhance their health and well-being.\u00a0 As shoppers engaged with new home builders, they formed a bond of trust as reflected in an&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-92042","post","type-post","status-publish","format-standard","hentry","category-negocios-y-finanzas"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/92042","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=92042"}],"version-history":[{"count":0,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/92042\/revisions"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=92042"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=92042"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=92042"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}