{"id":93246,"date":"2021-03-22T14:00:00","date_gmt":"2021-03-22T18:00:00","guid":{"rendered":"https:\/\/hispanicprwire.com\/english-neon16s-lex-borrero-legendary-music-mogul-tommy-mottola-and-top-representation-firm-range-media-partners-establish-ntertain-a-new-powerhouse-media-company-focusing-on-the-latin-exper\/"},"modified":"2021-03-22T14:10:17","modified_gmt":"2021-03-22T18:10:17","slug":"lex-borrero-de-neon-16-el-legendario-magnate-de-la-musica-tommy-mottola-y-la-prestigiosa-empresa-de-representacion-de-artistas-range-media-se-unen-para-crear-ntertain-una-nueva-compania-de-medio","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/lex-borrero-de-neon-16-el-legendario-magnate-de-la-musica-tommy-mottola-y-la-prestigiosa-empresa-de-representacion-de-artistas-range-media-se-unen-para-crear-ntertain-una-nueva-compania-de-medio\/","title":{"rendered":"NEON16&#8217;s Lex Borrero, Legendary Music Mogul Tommy Mottola And Top Representation Firm Range Media Partners Establish &#8216;NTERTAIN&#8217;: A New Powerhouse Media Company Focusing On The Latin Experience"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p><span class=\"xn-location\">MIAMI<\/span>, <span class=\"xn-chron\">March 22, 2021<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212;\u00a0NEON16 co-founder and industry veteran,\u00a0<b><span class=\"xn-person\">Lex Borrero<\/span><\/b>, legendary music mogul\u00a0<b>Tommy\u00a0Mottola\u00a0<\/b>and top representation firm\u00a0<b>Range Media Partners\u00a0<\/b>have announced the formation of\u00a0<b>NTERTAIN<\/b>, a new entertainment and media company focusing on the creation, development, and production of premier content across all mediums. With decades of collective expertise, the 360<i>\u00b0\u00a0<\/i>company and online broadcaster will bring Latin stories to the forefront by representing the global power and success of Latin talent, brands and culture.\u00a0<\/p>\n<div id=\"prni_dvprnejpg52bdleft\" style=\"WIDTH: 100%; TEXT-ALIGN: left\" dir=\"ltr\"><img decoding=\"async\" id=\"prnejpg52bdleft\" title=\"(L-R) Tommy Mottola, Lex Borrero, Peter Micelli\" border=\"0\" alt=\"(L-R) Tommy Mottola, Lex Borrero, Peter Micelli\" align=\"middle\" imagelabel=\"General\" src=\"https:\/\/mma.prnewswire.com\/media\/1459539\/ntertain_leaders.jpg\"\/><\/div>\n<p>Borrero&#8217;s NEON16 has experienced incredible growth and impact on the Latin music industry since its inception in 2019. The company was recently named the #1 Most Innovative music company of 2021 by\u00a0<i>Fast Company<\/i>\u00a0for achieving multiple chart-topping crossover hits including the Grammy nominated single &#8220;UN DIA&#8221; by J Balvin, <span class=\"xn-person\">Dua Lipa<\/span>, Bad Bunny and Tainy; &#8220;Dakiti&#8221; by Bad Bunny and <span class=\"xn-person\">Jhay Cortez<\/span>; and <span class=\"xn-person\">Kali Uchi&#8217;s<\/span> &#8220;Telepatia,&#8221; as well as for their work executive producing <span class=\"xn-person\">Selena Gomez&#8217;s<\/span> latest album,\u00a0&#8220;Revelacion&#8221; and Paramount&#8217;s &#8220;Spongebob: Sponge on the Run&#8221; movie soundtrack and its summer hit, &#8220;Agua&#8221;.<\/p>\n<p>Mottola\u00a0is one of the most influential music executives in history, credited with discovering and\/or guiding\u00a0the careers of icons including <span class=\"xn-person\">Celine Dion<\/span>, Mariah Carey,\u00a0Beyonce,\u00a0Billy Joel,\u00a0Bruce\u00a0Springsteen, Aerosmith and <span class=\"xn-person\">Will Smith<\/span>, as well as creating what\u00a0<i>TIME<\/i>\u00a0magazine called the &#8220;Latin Explosion&#8221; in the late 90&#8217;s and early 2000&#8217;s by signing <span class=\"xn-person\">Gloria Estefan<\/span>, <span class=\"xn-person\">Ricky Martin<\/span>, Shakira, <span class=\"xn-person\">Jennifer Lopez<\/span>, and <span class=\"xn-person\">Marc Anthony<\/span>.\u00a0<\/p>\n<p>Range Media Partners was founded in 2020 by a collective of leaders in the entertainment and business industries. The company has quickly positioned itself at the forefront of representation across the evolving media landscape, with clientele spanning film, television, music, literary, and activism.\u00a0Cultivating cross-collaborations across each of these departments is a core strategy for the company in guiding\u00a0exceptional talent into unlocking their full global value.\u00a0\u00a0<\/p>\n<p>Over the past year, Borrero and\u00a0Mottola\u00a0have been working on multiple music and entertainment ventures aimed at bringing Latin music and culture to a global audience.\u00a0NTERTAIN\u00a0was conceived when Borrero,\u00a0Mottola\u00a0and NEON16&#8217;s Head of Creative, <span class=\"xn-person\">Ivan Rodriguez<\/span>, recognized the need for quality content truly representative of the culture and the Latin experience both in <span class=\"xn-location\">the United States<\/span> and globally.\u00a0By joining with Range Media Partners, their vision to offer full-service content production and provide artists with unparalleled access to all major media companies was realized, making\u00a0NTERTAIN\u00a0an instant powerhouse.\u00a0<\/p>\n<p>Borrero reveals, &#8220;I saw a huge need for more Latin creatives in Hollywood\u00a0and more importantly,\u00a0a lack of quality stories being told in a way that made a difference in the perception of Latins,\u00a0and that truly represented us as a culture. Our goal is to change that, and in the process, create incredible content that will\u00a0NTERTAIN.&#8221;<\/p>\n<p>Mottola\u00a0adds,\u00a0&#8220;Music has always been at the epicenter of culture<b>\u2026<\/b>today\u00a0LATIN MUSIC\u00a0<i>is\u00a0THE\u00a0<\/i>Global Pop-Culture!\u00a0NTERTAIN\u00a0will develop unique and 100% authentic content and programming that will resonate with the global pop general market and beyond.&#8221;<\/p>\n<p>&#8220;Range Media Partners are thrilled to be joining forces with Lex &amp; Tommy, two luminary culture creators who are transforming the entertainment business.\u00a0 Lex is a maverick executive in the Latin music &amp; content space and\u00a0Tommy\u00a0is an indelible titan!\u00a0 We are so proud to put our collective experience together to support exceptional Latin talent in creating and shaping culture through music and storytelling. \u00a0The\u00a0NTERTAIN\u00a0partnership speaks right to the essential mission and vision of Range Media Partners, and the kind of industry change we hope to help facilitate,&#8221;\u00a0states <span class=\"xn-person\">Peter Micelli<\/span>, CEO of Range Media Partners.\u00a0<\/p>\n<p>NTERTAIN\u00a0will be based in <span class=\"xn-location\">Miami, Florida<\/span> and headed by Borerro and\u00a0Mottola\u00a0in partnership with\u00a0Range Media Partners, led by CEO, <span class=\"xn-person\">Peter Micelli<\/span>.\u00a0 In addition to his work at\u00a0NTERTAIN, Borrero will continue to serve as President at multimedia and talent incubator powerhouse NEON16, which he co-founded with Billboard&#8217;s #1 Latin producer and songwriter\u00a0<b>Tainy<\/b>, who will also join the\u00a0NTERTAIN\u00a0team as a partner.\u00a0<\/p>\n<p><b><u>NEON 16<br \/><\/u><\/b>Based in <span class=\"xn-location\">Miami, FL<\/span>, NEON16 is a diversified entertainment and media company founded in 2019 by industry veteran <span class=\"xn-person\">Lex Borrero<\/span> and legendary award-winning producer and artist Tainy. The talent and idea incubator has become one of the leading companies in the Latin market, recently releasing global hits &#8220;Agua&#8221; from &#8220;The SpongeBob Movie:\u00a0 Sponge on the Run&#8221; recorded by J Balvin; and &#8220;Un Dia (One Day),&#8221; recorded by J Balvin, <span class=\"xn-person\">Dua Lipa<\/span> and Bad Bunny.<\/p>\n<p><b><u>TOMMY\u00a0MOTTOLA<br \/><\/u><\/b>Tommy\u00a0Mottola\u00a0is the Chairman of\u00a0Mottola\u00a0Media Group, and is one of the most influential music executives in the industry, credited with discovering and\/or guiding\u00a0the careers of <span class=\"xn-person\">Celine Dion<\/span>, Mariah Carey,\u00a0Beyonce,\u00a0Billy Joel,\u00a0Bruce\u00a0Springsteen, Barbra Streisand,\u00a0Aerosmith,\u00a0Nas, and <span class=\"xn-person\">Will Smith<\/span>, as well as creating what\u00a0<i>TIME<\/i>\u00a0magazine called the &#8220;Latin Explosion&#8221; in signing <span class=\"xn-person\">Gloria Estefan<\/span>, <span class=\"xn-person\">Ricky Martin<\/span>, Shakira, <span class=\"xn-person\">Jennifer Lopez<\/span>, and <span class=\"xn-person\">Marc Anthony<\/span>.\u00a0 As Sony Music&#8217;s global Chairman and CEO, he was responsible for a total of eight billion units sold and more than <span class=\"xn-money\">$65 billion dollars<\/span> in sales, tripling Sony&#8217;s profits during his tenure. By making acquisitions such as The Beatles&#8217; catalogue, along with <span class=\"xn-person\">Michael Jackson&#8217;s<\/span>,\u00a0he enabled Sony\/ATV to become one of the leading music publishers in the world. He produced the HBO films\u00a0<i>The Latin Explosion\u00a0<\/i>and its companion book, &#8220;The Latin Explosion: A New America&#8221; (Penguin 2016); and\u00a0<i>15: A\u00a0Quinceanera\u00a0Story<\/i>\u00a0(2017).\u00a0 In addition,\u00a0his Broadway producer credits include\u00a0<i>A Bronx Tale<\/i>,\u00a0<i>Jersey Boys<\/i>,\u00a0<i>Summer:\u00a0 The Donna Summer Musical<\/i>,\u00a0<i>The Band&#8217;s Visit<\/i>, and\u00a0<i>Ground Hog Day.<\/i>\u00a0He is a\u00a0<i><span class=\"xn-org\">New York Times<\/span><\/i>\u00a0best-selling author for his memoir, &#8220;HITMAKER, the Man and His Music&#8221; (Hachette 2013). He was born in the <span class=\"xn-location\">Bronx<\/span>, and is married to celebrated Mexican singer, THALIA.<\/p>\n<p><b><u>RANGE MEDIA PARTNERS<br \/><\/u><\/b>Range Media Partners was founded in <span class=\"xn-chron\">September 2020<\/span> by <span class=\"xn-person\">Dave Bugliari<\/span>, <span class=\"xn-person\">Mackenzie Condon Roussos<\/span>, <span class=\"xn-person\">Rich Cook<\/span>, <span class=\"xn-person\">Michael Cooper<\/span>, <span class=\"xn-person\">Susie Fox<\/span>, <span class=\"xn-person\">Matt Graham<\/span>, <span class=\"xn-person\">Sandra Kang<\/span>, <span class=\"xn-person\">Rachel Kropa<\/span>, <span class=\"xn-person\">Chelsea McKinnies<\/span>, <span class=\"xn-person\">Peter Micelli<\/span>, <span class=\"xn-person\">Mick Sullivan<\/span>, <span class=\"xn-person\">Byron Wetzel<\/span>, and <span class=\"xn-person\">Jack Whigham<\/span>. A collective of leaders in the entertainment and business industries, Range Media Partners guides exceptional talent into unlocking their full global value in all businesses. \u00a0With clientele spanning film, television, music, literary, and activism, Range continues to be at the forefront of representation across the evolving media landscape.<\/p>\n<p><b><u>PRESS CONTACTS<br \/><\/u><\/b><b>NEON16<br \/><\/b>Romina Andrea Magorno;\u00a0<u><a target=\"_blank\" href=\"mailto:romina@neon16.co\" rel=\"nofollow\">romina@neon16.co<\/a><\/u>\u00a0<\/p>\n<p><b><span class=\"xn-person\">Tommy Mottola<\/span> \/ Rogers &amp; Cowan PMK<br \/><\/b><span class=\"xn-person\">Cindi Berger<\/span>; <u><a target=\"_blank\" href=\"mailto:cindi.berger@rogersandcowanpmk.com\" rel=\"nofollow\">cindi.berger@rogersandcowanpmk.com<\/a><\/u><br \/><span class=\"xn-person\">Lori Lousararian-Hakola<\/span>; <u><a target=\"_blank\" href=\"mailto:lori.lousararian@rogersandcowanpmk.com\" rel=\"nofollow\">lori.lousararian@rogersandcowanpmk.com<\/a><\/u><\/p>\n<p><b>Range Media Partners \/ Narrative<br \/><\/b><span class=\"xn-person\">Heidi Lopata<\/span>; <u><a target=\"_blank\" href=\"mailto:heidi@narrative-pr.com\" rel=\"nofollow\">heidi@narrative-pr.com<\/a> <\/u><br \/><span class=\"xn-person\">Matt Haberman<\/span>; <u><a target=\"_blank\" href=\"mailto:matt@narrative-pr.com\" rel=\"nofollow\">matt@narrative-pr.com<\/a><\/u><\/p>\n<div id=\"prni_dvprnejpg49aaleft\" style=\"WIDTH: 100%; TEXT-ALIGN: left\" dir=\"ltr\"><img decoding=\"async\" id=\"prnejpg49aaleft\" title=\" \" border=\"0\" alt=\" \" align=\"middle\" imagelabel=\"General\" src=\"https:\/\/mma.prnewswire.com\/media\/1459540\/ntertain_Logo.jpg\"\/><\/div>\n<p>Photo &#8211; <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3096076-1&amp;h=3517703416&amp;u=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F1459539%2Fntertain_leaders.jpg&amp;a=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F1459539%2Fntertain_leaders.jpg\" rel=\"nofollow\">https:\/\/mma.prnewswire.com\/media\/1459539\/ntertain_leaders.jpg<\/a> <br \/>Logo &#8211; <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3096076-1&amp;h=3646448909&amp;u=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F1459540%2Fntertain_Logo.jpg&amp;a=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F1459540%2Fntertain_Logo.jpg\" rel=\"nofollow\">https:\/\/mma.prnewswire.com\/media\/1459540\/ntertain_Logo.jpg<\/a> <\/p>\n<p>SOURCE  NTERTAIN<\/p>\n<\/div>\n<p> <\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p><span class=\"xn-location\">MIAMI<\/span>, <span class=\"xn-chron\">March 22, 2021<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212;\u00a0NEON16 co-founder and industry veteran,\u00a0<b><span class=\"xn-person\">Lex Borrero<\/span><\/b>, legendary music mogul\u00a0<b>Tommy\u00a0Mottola\u00a0<\/b>and top representation firm\u00a0<b>Range Media Partners\u00a0<\/b>have announced the formation of\u00a0<b>NTERTAIN<\/b>, a new entertainment and media company focusing on the creation, development, and production of premier content across all mediums. With decades of collective expertise, the 360<i>\u00b0\u00a0<\/i>company and&#8230;<\/p>\n","protected":false},"author":1,"featured_media":93247,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-93246","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entretenimiento"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/93246","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=93246"}],"version-history":[{"count":0,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/93246\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media\/93247"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=93246"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=93246"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=93246"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}