{"id":93512,"date":"2021-04-09T10:28:00","date_gmt":"2021-04-08T16:00:00","guid":{"rendered":"https:\/\/hispanicprwire.com\/english-estrella-jalisco-and-sofia-reyes-introduce-new-tropical-chamoy-michelada\/"},"modified":"2021-04-09T10:30:02","modified_gmt":"2021-04-09T14:30:02","slug":"estrella-jalisco-y-sofia-reyes-presentan-la-nueva-tropical-chamoy-michelada","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/estrella-jalisco-y-sofia-reyes-presentan-la-nueva-tropical-chamoy-michelada\/","title":{"rendered":"Estrella Jalisco And Sofia Reyes Introduce New Tropical Chamoy Michelada"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p><span class=\"xn-location\">LOS ANGELES<\/span>, <span class=\"xn-chron\">April 8, 2021<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212; With more than 100 years of Mexican brewing tradition, <span class=\"xn-person\">Estrella Jalisco<\/span> is announcing the latest addition to its Michelada portfolio with the new Tropical Chamoy Michelada. The refreshing and flavorful lager is a fruity spin on the Mexican brunch staple, arriving just in time for the outdoor dining boom this Spring. Featuring a 3.5% ABV, the traditional lager packs a delicious punch, blending the sweet and tart taste of pineapple with a kick of heat from clamato and chamoy. <\/p>\n<div id=\"prni_dvprnejpgb3e1left\" style=\"WIDTH: 100%; TEXT-ALIGN: left\" dir=\"ltr\"><img decoding=\"async\" id=\"prnejpgb3e1left\" title=\"Estrella Jalisco\u2019s Tropical Chamoy Michelada is a refreshing and flavorful lager - a fruity spin on the classic beer cocktail. Featuring a 3.5% ABV, the lager packs a delicious punch, blending pineapple, clamato and chamoy.\" border=\"0\" alt=\"Estrella Jalisco\u2019s Tropical Chamoy Michelada is a refreshing and flavorful lager - a fruity spin on the classic beer cocktail. Featuring a 3.5% ABV, the lager packs a delicious punch, blending pineapple, clamato and chamoy.\" align=\"middle\" imagelabel=\"General\" src=\"https:\/\/mma.prnewswire.com\/media\/1483400\/Estrella_Jalisco_Tropical_Chamoy_Michelada.jpg\"\/><\/div>\n<p>But like\u2026 WTF is Chamoy? The colorful Mexican flavor is widely loved but hard to describe. In fact, the term doesn&#8217;t even have an official definition! To help solve the age-old mystery, <span class=\"xn-person\">Estrella Jalisco<\/span> is enlisting help from Mexican singer, songwriter and chamoy-enthusiast <span class=\"xn-person\">Sofia Reyes<\/span>, who is rallying fans to submit their best definition of chamoy with @<span class=\"xn-person\">Estrella Jalisco<\/span> for a chance to win two Tropical Chamoy swag kits and a year-long supply of Tropical Chamoy Micheladas. Comment with your definition through <span class=\"xn-chron\">April 15<\/span> using @EstrellaJalisco, #TropicalChamoy and #contest on Instagram, Twitter or Facebook.<\/p>\n<p>&#8220;Growing up in <span class=\"xn-location\">Monterrey<\/span>, chamoy is a flavor I loved putting on candy and fruit \u2014 it sparks nostalgia and even now I enjoy it on the rim of my beers and micheladas! It shocked me to learn that it&#8217;s not in the English or Spanish language dictionary,&#8221; says <span class=\"xn-person\">Sofia Reyes<\/span>. &#8220;I&#8217;m excited to help <span class=\"xn-person\">Estrella Jalisco<\/span> spread awareness of chamoy&#8217;s wonderful and complex flavor and I&#8217;m looking forward to seeing all the creative definitions people share!&#8221; <\/p>\n<p><span class=\"xn-person\">Estrella Jalisco<\/span> also believes it&#8217;s time to add some new flavor to the dictionary. To help define the sweet-salty-spicy-sour flavor once and for all, <span class=\"xn-person\">Estrella Jalisco<\/span> is launching a petition asking Merriam-Webster to add chamoy to the dictionary. Fans are invited to sign the petition at\u00a0change.org\/definechamoy.<\/p>\n<p>&#8220;Our Tropical Chamoy Michelada is a completely new flavor for American consumers in a ready-to-drink product, designed to evoke a modern connection to a Mexican tradition,&#8221; says <span class=\"xn-person\">Jayden Kahl<\/span>, Senior Director, <span class=\"xn-person\">Estrella Jalisco<\/span>, Anheuser Busch. &#8220;But while people absolutely love chamoy, most don&#8217;t know how to define it. As we introduce chamoy&#8217;s unique, delicious taste to a wider audience, we&#8217;re hoping to open more palates to a Mexican staple, and give it the recognition it deserves.&#8221;<\/p>\n<p>The <span class=\"xn-person\">Estrella Jalisco<\/span> family of products is up 47% over last year, with growth in the original <span class=\"xn-person\">Estrella Jalisco<\/span> lager up 60% YTD as well as the Michelada product extensions up 29% (IRI TUS MULC YTD ended 3\/21\/21).<\/p>\n<p>You can find the Tropical Chamoy Michelada in 25oz cans at your local retailer and sold on your favorite e-comm delivery platforms. Follow our journey to share chamoy with the world at @EstrellaJalisco on Instagram and Twitter.<\/p>\n<p><b>About <span class=\"xn-person\">Estrella Jalisco<\/span><br \/><\/b>Born in the cultural capital of <span class=\"xn-location\">Guadalajara, Jalisco<\/span> over 100 years ago, <span class=\"xn-person\">Estrella Jalisco<\/span> is a refreshing, traditional lager increasingly becoming a Mexican favorite among cerveza aficionados. <span class=\"xn-person\">Estrella Jalisco<\/span> is best enjoyed in a wide-top pilsner glass and can also be found as ready-to-drink micheladas in mango, pi\u00f1a and tropical chamoy flavors for a flavorful spin on a Mexican classic. Launched in the U.S. in 2015, <span class=\"xn-person\">Estrella Jalisco<\/span> believes a more colorful world is a brighter world which is why the brand made a <span class=\"xn-money\">$1M<\/span> commitment to brighten 100 communities across the U.S. by 2025. Join us in celebrating a colorful life and discover what makes <span class=\"xn-person\">Estrella Jalisco<\/span> a true, authentic Mexican beer at <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3122438-1&amp;h=3441657298&amp;u=http%3A%2F%2Fwww.estrellajalisco.com%2F&amp;a=www.EstrellaJalisco.com\" rel=\"nofollow\">www.EstrellaJalisco.com<\/a>.<\/p>\n<p>Contact: <span class=\"xn-person\">Allison Wilson<\/span>, <a target=\"_blank\" href=\"mailto:awilson@webershandwick.com\" rel=\"nofollow\">awilson@webershandwick.com<\/a> <\/p>\n<p>Photo &#8211; <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3122438-1&amp;h=1034417188&amp;u=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F1483400%2FEstrella_Jalisco_Tropical_Chamoy_Michelada.jpg&amp;a=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F1483400%2FEstrella_Jalisco_Tropical_Chamoy_Michelada.jpg\" rel=\"nofollow\">https:\/\/mma.prnewswire.com\/media\/1483400\/Estrella_Jalisco_Tropical_Chamoy_Michelada.jpg<\/a> <\/p>\n<p>SOURCE  <span class=\"xn-person\">Estrella Jalisco<\/span><\/p>\n<\/div>\n<p> <\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p><span class=\"xn-location\">LOS ANGELES<\/span>, <span class=\"xn-chron\">April 8, 2021<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212; With more than 100 years of Mexican brewing tradition, <span class=\"xn-person\">Estrella Jalisco<\/span> is announcing the latest addition to its Michelada portfolio with the new Tropical Chamoy Michelada. The refreshing and flavorful lager is a fruity spin on the Mexican brunch staple, arriving just in time for the outdoor dining boom this Spring. Featuring a 3.5% ABV, the traditional lager packs a delicious punch, blending the sweet and tart&#8230;<\/p>\n","protected":false},"author":1,"featured_media":93513,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-93512","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comida-y-bebida"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/93512","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=93512"}],"version-history":[{"count":0,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/93512\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media\/93513"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=93512"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=93512"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=93512"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}