{"id":94032,"date":"2021-05-10T12:11:00","date_gmt":"2021-05-10T16:09:00","guid":{"rendered":"https:\/\/hispanicprwire.com\/english-tecate-announces-official-u-s-sponsorship-of-liga-bbva-mx\/"},"modified":"2021-05-10T12:20:01","modified_gmt":"2021-05-10T16:20:01","slug":"tecate-anuncia-patrocinio-oficial-de-los-ee-uu-a-la-liga-bbva-mx","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/tecate-anuncia-patrocinio-oficial-de-los-ee-uu-a-la-liga-bbva-mx\/","title":{"rendered":"Tecate\u00ae Announces Official U.S. Sponsorship of LIGA BBVA MX"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p><\/p>\n<p><span class=\"xn-location\">WHITE PLAINS, N.Y.<\/span>, <span class=\"xn-chron\">May 10, 2021<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212;\u00a0HEINEKEN <span class=\"xn-location\">USA<\/span> and its TECATE\u00ae brand today announced the official, multi-year U.S. sponsorship of LIGA BBVA MX, the most-watched soccer league in the U.S. Tecate <span class=\"xn-location\">USA<\/span> will also be a partner of LIGA BBVA MX&#8217;s other competitions, LIGA BBVA Expansion MX and LIGA BBVA MX Femenil. The official sponsorship and its associated activations reflect the long-standing affinity and passion for Mexican soccer here in the U.S. <\/p>\n<p>Experience the interactive Multichannel News Release here:\u00a0 <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3154518-1&amp;h=1261234082&amp;u=https%3A%2F%2Fwww.multivu.com%2Fplayers%2FEnglish%2F8888451-tecate-official-us-sponsorship-liga-bbva-mx%2F&amp;a=https%3A%2F%2Fwww.multivu.com%2Fplayers%2FEnglish%2F8888451-tecate-official-us-sponsorship-liga-bbva-mx%2F\" rel=\"nofollow\">https:\/\/www.multivu.com\/players\/English\/8888451-tecate-official-us-sponsorship-liga-bbva-mx\/<\/a> <\/p>\n<p>The agreement includes the use of logos, names, and images of teams and players participating in LIGA BBVA MX, interviews with Mexican soccer legends, presence in matches during the season openings and closings, access to exclusive items, and a presence in the best match highlights on LIGA BBVA MX social platforms.\u00a0 <\/p>\n<p>&#8220;With this exclusive sponsorship, Tecate takes a strong step forward to stand as the brand that best connects U.S. fans with their favorite LIGA MX soccer teams, offering memorable experiences on and off the field,&#8221; said Tecate Sr. Brand Director, <span class=\"xn-person\">Oscar Martinez<\/span>. &#8220;With an exciting summer of soccer upon us, we&#8217;re thrilled to deliver unforgettable experiences that speak to our maverick and unapologetic spirit. <span class=\"xn-location\">Mexico<\/span> is in us!&#8221;<\/p>\n<p><span class=\"xn-person\">Guillermo Alegret<\/span>, Commercial Director of LIGA MX, added &#8220;We are very excited to have Tecate, an established, well known Mexican brand, expand their partnership of LIGA MX into <span class=\"xn-location\">the United States<\/span>. There is no doubt that LIGA MX&#8217;s following in the US is very strong, with an average of over\u00a0400,000 viewers per match, representing 40% of LIGA MX&#8217;s audience. The American market continues to be an important place for LIGA MX to grow and connect on a daily basis with the Hispanic community, in addition to the over 35 million Mexican Americans\u00a0residing there.&#8221;\u00a0<\/p>\n<p>&#8220;Tecate is already one of Mexican-Americans&#8217; favorite brands to enjoy with friends, and that is the intention of this partnership: to offer fun and safe experiences for fans of legal age, while allowing us to deliver messages of social responsibility,&#8221; Martinez added.<\/p>\n<p><b><b>ABOUT TECATE <\/b><\/b><\/p>\n<p>TECATE\u00ae represents the authentic energy of Mexican-Americans in the <span class=\"xn-location\">USA<\/span>. We are still proudly brewed in our namesake town of Tecate using the same high-quality recipe since 1944. TECATE\u00ae is imported by Cervezas Mexicanas, <span class=\"xn-location\">White Plains, N.Y.<\/span> For news and updates, follow us on Twitter &amp; Instagram @Tecate, or visit\u00a0<a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3154518-1&amp;h=307269009&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D3154518-1%26h%3D2433868995%26u%3Dhttp%253A%252F%252Ftecatebeerusa.com%252F%26a%3DTecateBeerUSA.com&amp;a=TecateBeerUSA.com\" rel=\"nofollow\">TecateBeerUSA.com<\/a><\/p>\n<p><b>ABOUT LIGA MX<\/b><\/p>\n<p>With headquarters in <span class=\"xn-location\">Toluca<\/span>. Liga MX was founded in 2012 to promote the development of soccer in <span class=\"xn-location\">Mexico<\/span> across all divisions and in all other areas: sporting and competitions, administrative and legal, communications and marketing.<\/p>\n<p>LIGA MX is the organization that manages the most important professional soccer leagues in <span class=\"xn-location\">Mexico<\/span>. Liga MX&#8217;s top division, Liga BBVA MX, has a very strong fan base in all of <span class=\"xn-location\">North America<\/span> and amongst the top leagues in the western hemisphere.\u00a0 Other professional Liga MX competitions include Liga BBVA MX Feminil, Expansion BBVA MX and E-Liga BBVA MX.<\/p>\n<p>\u00a0<\/p>\n<p>SOURCE  Tecate <span class=\"xn-location\">USA<\/span><\/p>\n<\/div>\n<p> <\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p><\/p>\n<p><span class=\"xn-location\">WHITE PLAINS, N.Y.<\/span>, <span class=\"xn-chron\">May 10, 2021<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212;\u00a0HEINEKEN <span class=\"xn-location\">USA<\/span> and its TECATE\u00ae brand today announced the official, multi-year U.S. sponsorship of LIGA BBVA MX, the most-watched soccer league in the U.S. Tecate <span class=\"xn-location\">USA<\/span> will also be a partner of LIGA BBVA MX&#8217;s other competitions, LIGA BBVA Expansion MX and LIGA BBVA MX Femenil. The official sponsorship and its associated activations reflect the long-standing affinity&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-94032","post","type-post","status-publish","format-standard","hentry","category-negocios-y-finanzas"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/94032","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=94032"}],"version-history":[{"count":0,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/94032\/revisions"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=94032"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=94032"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=94032"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}