{"id":94357,"date":"2021-06-01T05:00:00","date_gmt":"2021-06-01T09:00:00","guid":{"rendered":"https:\/\/hispanicprwire.com\/english-alen-usa-expands-ensueno-brand-portfolio\/"},"modified":"2021-06-01T05:10:09","modified_gmt":"2021-06-01T09:10:09","slug":"alen-usa-expande-su-portafolio-de-productos-de-la-marca-ensueno","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/alen-usa-expande-su-portafolio-de-productos-de-la-marca-ensueno\/","title":{"rendered":"AlEn USA Expands Ensue\u00f1o\u00ae Brand Portfolio"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p><span class=\"xn-location\">HOUSTON<\/span>, <span class=\"xn-chron\">June 1, 2021<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212; AlEn <span class=\"xn-location\">USA<\/span> is expanding its laundry care line by adding two new products: Ensue\u00f1o<i><sup>\u00ae<\/sup><\/i> Liquid Laundry Detergent and Ensue\u00f1o\u2122\u00a0Scent Booster Dryer Sheets. These products join Ensue\u00f1o<i><sup>\u00ae<\/sup><\/i> Liquid Fabric Softener to create a complete laundry care solution available at select retailers nationwide. <\/p>\n<div id=\"prni_dvprnejpg8b7aleft\" style=\"WIDTH: 100%; TEXT-ALIGN: left\" dir=\"ltr\"><img decoding=\"async\" id=\"prnejpg8b7aleft\" title=\"AlEn USA introduces Ensue\u00f1o\u00ae Liquid Laundry Detergent and Ensue\u00f1o\u2122 Scent Booster Dryer Sheets to create a complete laundry care solution with its Ensue\u00f1o\u00ae Liquid Fabric Softener. When used together in every step of the laundry process, consumers can expect better performance with higher aroma intensity for longer-lasting freshness in their clothes. Available at select retailers nationwide.\" border=\"0\" alt=\"AlEn USA introduces Ensue\u00f1o\u00ae Liquid Laundry Detergent and Ensue\u00f1o\u2122 Scent Booster Dryer Sheets to create a complete laundry care solution with its Ensue\u00f1o\u00ae Liquid Fabric Softener. When used together in every step of the laundry process, consumers can expect better performance with higher aroma intensity for longer-lasting freshness in their clothes. Available at select retailers nationwide.\" align=\"middle\" src=\"https:\/\/mma.prnewswire.com\/media\/1516209\/Press_release_ENLaundrysolutionphoto_05_21_2021.jpg \" imagelabel=\"General\"\/><\/div>\n<p>All of the Ensue\u00f1o products are available in two floral-based scents: <span class=\"xn-person\">Spring Fresh<\/span> and <span class=\"xn-person\">Violet Bouquet<\/span>. When used together in every step of the laundry process, consumers can expect better performance with higher aroma intensity for longer-lasting freshness in their clothes.<\/p>\n<p>&#8220;Never underestimate the power of scent,&#8221; said <span class=\"xn-person\">Greg Schwarz<\/span>, Executive Vice President and U.S. Country Leader for AlEn <span class=\"xn-location\">USA<\/span>. &#8220;Scent provides a powerful emotional connection for people, a sense of comfort and confidence and is also an important cue for cleanliness.&#8221;<\/p>\n<p>AlEn recently conducted a national consumer survey and found the majority of respondents (63%) prefer scented products. In fact, a pleasant scent (46%) and odor removal (43%) are the attributes most sought after when buying laundry care products. The full Ensue\u00f1o<i>\u00a0<\/i>laundry care line is unique in delivering the same scents across all of the products.<\/p>\n<p>&#8220;Laundry care products continue to experience growth in all categories, and we believe the newly expanded Ensue\u00f1o laundry portfolio provides AlEn the opportunity to increase penetration in households by leveraging the credentials of the brand with both new and loyal consumers,&#8221; said Schwarz. &#8220;Ensue\u00f1o has been a beloved brand among Hispanic consumers for many years, and we&#8217;re excited to reach new consumers who want to feel confident and ready to face the day with their freshly laundered and clean clothes.&#8221;<\/p>\n<p>AlEn and the brand are also committed to building a cleaner and more sustainable world. AlEn uses recycled and naturally derived materials whenever possible and has proudly given plastic bottles a second life for more than 25 years. The laundry detergent and fabric softener are made with a biodegradable formula, and the softener contains plant-based softening extracts that lock in fragrance and make clothes bloom with scent. \u00a0AlEn recycles more plastic than it uses. <\/p>\n<p>To learn more about the Ensue\u00f1o line of products, visit <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3172542-1&amp;h=3485120887&amp;u=https%3A%2F%2Fensueno.us%2F&amp;a=https%3A%2F%2Fensueno.us%2F\" rel=\"nofollow\">https:\/\/ensueno.us\/<\/a>. To find retailers offering the products, visit <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3172542-1&amp;h=2742760048&amp;u=https%3A%2F%2Fensueno.us%2Fstore-locator%2F&amp;a=https%3A%2F%2Fensueno.us%2Fstore-locator%2F\" rel=\"nofollow\">https:\/\/ensueno.us\/store-locator\/<\/a>.<\/p>\n<p><b>About AlEn <span class=\"xn-location\">USA<\/span><\/b><\/p>\n<p>Headquartered in <span class=\"xn-location\">Houston, Texas<\/span>, AlEn <span class=\"xn-location\">USA<\/span> is a subsidiary of Industrias AlEn, S.A. de C.V. (<span class=\"xn-person\">Grupo AlEn<\/span>), a cleaning and laundry products company with presence in <span class=\"xn-location\">Mexico<\/span>, <span class=\"xn-location\">Central America<\/span> and the <span class=\"xn-location\">Caribbean<\/span>. With more than 5,000 employees globally, <span class=\"xn-person\">Grupo AlEn<\/span> has been striving for a cleaner and more sustainable world for more than 70 years.<\/p>\n<p>In the U.S., AlEn&#8217;s portfolio of products includes bleach, cleaners, powder detergent, liquid laundry detergent and fabric softeners and brands ENSUE\u00d1O<i><sup>\u00ae<\/sup><\/i>, CLORALEN<i><sup>\u00ae<\/sup><\/i>, PINALEN<i><sup>\u00ae<\/sup><\/i>, and ART OF GREEN<i><sup>\u00ae<\/sup><\/i>. One of the few consumer goods products companies based in <span class=\"xn-location\">Houston<\/span>, AlEn <span class=\"xn-location\">USA<\/span> is committed to continued growth and innovation of its products in the U.S., supporting a culturally diverse workforce and maintaining socially responsible and sustainable business practices. For more information, visit\u00a0<a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3172542-1&amp;h=3085885874&amp;u=http%3A%2F%2Fwww.alenusa.com%2F&amp;a=www.alenusa.com\" rel=\"nofollow\">www.alenusa.com<\/a>.<\/p>\n<p>Photo &#8211; <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3172542-1&amp;h=658358589&amp;u=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F1516209%2FPress_release_ENLaundrysolutionphoto_05_21_2021.jpg&amp;a=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F1516209%2FPress_release_ENLaundrysolutionphoto_05_21_2021.jpg\" rel=\"nofollow\">https:\/\/mma.prnewswire.com\/media\/1516209\/Press_release_ENLaundrysolutionphoto_05_21_2021.jpg<\/a> <\/p>\n<p>SOURCE  AlEn <span class=\"xn-location\">USA<\/span><\/p>\n<\/div>\n<p> <\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p><span class=\"xn-location\">HOUSTON<\/span>, <span class=\"xn-chron\">June 1, 2021<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212; AlEn <span class=\"xn-location\">USA<\/span> is expanding its laundry care line by adding two new products: Ensue\u00f1o<i><sup>\u00ae<\/sup><\/i> Liquid Laundry Detergent and Ensue\u00f1o\u2122\u00a0Scent Booster Dryer Sheets. These products join Ensue\u00f1o<i><sup>\u00ae<\/sup><\/i> Liquid Fabric Softener to create a complete laundry care solution available at select retailers nationwide. <\/p>\n<div id=\"prni_dvprnejpg8b7aleft\" dir=\"ltr\">&lt;img&#8230;<\/p>\n","protected":false},"author":1,"featured_media":94358,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-94357","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-familia-y-vida"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/94357","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=94357"}],"version-history":[{"count":0,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/94357\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media\/94358"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=94357"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=94357"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=94357"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}