{"id":94547,"date":"2021-06-11T09:00:00","date_gmt":"2021-06-10T20:26:00","guid":{"rendered":"https:\/\/hispanicprwire.com\/english-%ef%bb%bfhmc-announces-2021-winners-of-the-strategic-excellence-awards\/"},"modified":"2021-06-11T09:10:01","modified_gmt":"2021-06-11T13:10:01","slug":"hmc-anuncia-los-ganadores-de-los-premios-a-la-excelencia-estrategica-de-2021","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/hmc-anuncia-los-ganadores-de-los-premios-a-la-excelencia-estrategica-de-2021\/","title":{"rendered":"\ufeff\n\nHMC Announces 2021 Winners Of The Strategic Excellence Awards"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n.prngen5{\nPADDING-RIGHT:0.17em; PADDING-LEFT:0.17em; VERTICAL-ALIGN: BOTTOM; BORDER-TOP:black 1pt; BORDER-RIGHT:black 1pt solid; BORDER-BOTTOM:black 1pt solid; BORDER-LEFT:black 1pt\n}\n.prngen4{\nPADDING-RIGHT:0.17em; PADDING-LEFT:0.17em; VERTICAL-ALIGN: BOTTOM; BORDER-TOP:black 1pt; BORDER-RIGHT:black 1pt solid; BORDER-BOTTOM:black 1pt solid; BORDER-LEFT:black 1pt solid\n}\n.prngen3{\nPADDING-RIGHT:0.17em; PADDING-LEFT:0.17em; VERTICAL-ALIGN: BOTTOM; BORDER-TOP:black 1pt solid; BORDER-RIGHT:black 1pt solid; BORDER-BOTTOM:black 1pt solid; BORDER-LEFT:black 1pt\n}\n.prngen2{\nPADDING-RIGHT:0.17em; PADDING-LEFT:0.17em; VERTICAL-ALIGN: BOTTOM; BORDER-TOP:black 1pt solid; BORDER-RIGHT:black 1pt solid; BORDER-BOTTOM:black 1pt solid; BORDER-LEFT:black 1pt solid\n}\n.prnbcc{\nBORDER-COLLAPSE: COLLAPSE; BORDER-TOP:1pt  black; BORDER-RIGHT:1pt  black; BORDER-BOTTOM:1pt  black; BORDER-LEFT:1pt  black\n}\ntable p, #divContent table p\n{\nmargin: 0px;\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p><span class=\"xn-location\">FAIRFAX, Va.<\/span>, <span class=\"xn-chron\">June 10, 2021<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212; With a record number of entries, the <b>Hispanic Marketing Council (HMC)<\/b> announced the 2021 winners of the <b><i>HMC Strategic Excellence<\/i> <i>Awards<\/i><\/b>, the only award of its kind that honors multicultural strategic thinking and cultural competence in marketing. Alma took top honors with a Gold for Best Cultural Insight for its work with McDonald&#8217;s and a Gold for Mainstream Impact for its work by Coors. <span class=\"xn-location\">Casanova<\/span>\/\/McCann, Culture ONE World, d exp\u00f3sito &amp; Partners, Dieste, Inspire Agency, <span class=\"xn-person\">Republica Havas<\/span>, Visual Latina, and Zubi also received accolades.<\/p>\n<div id=\"prni_dvprnejpg66daleft\" dir=\"ltr\" style=\"width: 100%; text-align: left;\">\n    <img decoding=\"async\" id=\"prnejpg66daleft\" title=\" \" src=\"https:\/\/mma.prnewswire.com\/media\/1450046\/HMC_Logo.jpg\" alt=\" \" align=\"middle\"\/><\/div>\n<p>Led by jury president <span class=\"xn-person\">Maurice Cooper<\/span>, senior VP, Guest and Brand experience marketing at Target, the judges comprised of client leaders and executives representing Hispanic marketing, media\u00a0and\u00a0digital\u00a0agencies, selected the following winners:<\/p>\n<p>\n    <b>Best Cultural Insight<\/b>\n  <\/p>\n<div>\n<table border=\"1\" cellspacing=\"0\" cellpadding=\"0\" class=\"prnbcc\">\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnews_p\">\n            <span class=\"prnews_span\"><br \/>\n              <b>Award<\/b><br \/>\n            <\/span>\n          <\/p>\n<\/td>\n<td class=\"prngen3\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnews_p\">\n            <span class=\"prnews_span\"><br \/>\n              <b>Client<\/b><br \/>\n            <\/span>\n          <\/p>\n<\/td>\n<td class=\"prngen3\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnews_p\">\n            <span class=\"prnews_span\"><br \/>\n              <b>Campaign\/Brand<\/b><br \/>\n            <\/span>\n          <\/p>\n<\/td>\n<td class=\"prngen3\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnews_p\">\n            <span class=\"prnews_span\"><br \/>\n              <b>Agency<\/b><br \/>\n            <\/span>\n          <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen4\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnews_p\">\n            <span class=\"prnews_span\"><br \/>\n              <b><br \/>\n                <i>Gold<\/i><br \/>\n              <\/b><br \/>\n            <\/span>\n          <\/p>\n<\/td>\n<td class=\"prngen5\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnews_p\">\n            <span class=\"prnews_span\"><br \/>\n              <b><br \/>\n                <i>McDonald&#8217;s<\/i><br \/>\n              <\/b><br \/>\n            <\/span>\n          <\/p>\n<\/td>\n<td class=\"prngen5\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnews_p\">\n            <span class=\"prnews_span\"><br \/>\n              <b><br \/>\n                <i>Dorado<\/i><br \/>\n              <\/b><br \/>\n            <\/span>\n          <\/p>\n<\/td>\n<td class=\"prngen5\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnews_p\">\n            <span class=\"prnews_span\"><br \/>\n              <b><br \/>\n                <i>Alma<\/i><br \/>\n              <\/b><br \/>\n            <\/span>\n          <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen4\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnews_p\">\n            <span class=\"prnews_span\">Silver<\/span>\n          <\/p>\n<\/td>\n<td class=\"prngen5\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnews_p\">\n            <span class=\"prnews_span\">McDonald&#8217;s<\/span>\n          <\/p>\n<\/td>\n<td class=\"prngen5\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnews_p\">\n            <span class=\"prnews_span\">HACER-Mas<\/span>\n          <\/p>\n<\/td>\n<td class=\"prngen5\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnews_p\">\n            <span class=\"prnews_span\">Alma<\/span>\n          <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen4\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnews_p\">\n            <span class=\"prnews_span\">Silver<\/span>\n          <\/p>\n<\/td>\n<td class=\"prngen5\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnews_p\">\n            <span class=\"prnews_span\">Frito-Lay, Inc.<\/span>\n          <\/p>\n<\/td>\n<td class=\"prngen5\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnews_p\">\n            <span class=\"prnews_span\">Cheetos<\/span>\n          <\/p>\n<\/td>\n<td class=\"prngen5\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnews_p\">\n            <span class=\"prnews_span\">Dieste<\/span>\n          <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen4\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnews_p\">\n            <span class=\"prnews_span\">Silver<\/span>\n          <\/p>\n<\/td>\n<td class=\"prngen5\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnews_p\">\n            <span class=\"prnews_span\">Nestl\u00e9 USA<\/span>\n          <\/p>\n<\/td>\n<td class=\"prngen5\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnews_p\">\n            <span class=\"prnews_span\">NESCAF\u00c9 Cl\u00e1sico<\/span>\n          <\/p>\n<\/td>\n<td class=\"prngen5\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnews_p\">\n            <span class=\"prnews_span\">Casanova\/\/McCann<\/span>\n          <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen4\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnews_p\">\n            <span class=\"prnews_span\">Bronze<\/span>\n          <\/p>\n<\/td>\n<td class=\"prngen5\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnews_p\">\n            <span class=\"prnews_span\">Kia Motors America<\/span>\n          <\/p>\n<\/td>\n<td class=\"prngen5\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnews_p\">\n            <span class=\"prnews_span\">Kia Telluride, Seltos, Sportage<\/span>\n          <\/p>\n<\/td>\n<td class=\"prngen5\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnews_p\">\n            <span class=\"prnews_span\">Inspire Agency<\/span>\n          <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen4\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnews_p\">\n            <span class=\"prnews_span\">Bronze<\/span>\n          <\/p>\n<\/td>\n<td class=\"prngen5\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnews_p\">\n            <span class=\"prnews_span\">Ford Motor<\/span>\n          <\/p>\n<\/td>\n<td class=\"prngen5\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnews_p\">\n            <span class=\"prnews_span\">2020 Ford Escape<\/span>\n          <\/p>\n<\/td>\n<td class=\"prngen5\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnews_p\">\n            <span class=\"prnews_span\">Zubi<\/span>\n          <\/p>\n<\/td>\n<\/tr>\n<\/table>\n<\/div>\n<p>\n    <b>Mainstream Impact<\/b>\n  <\/p>\n<div>\n<table border=\"1\" cellspacing=\"0\" cellpadding=\"0\" class=\"prnbcc\">\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnews_p\">\n            <span class=\"prnews_span\"><br \/>\n              <b>Award<\/b><br \/>\n            <\/span>\n          <\/p>\n<\/td>\n<td class=\"prngen3\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnews_p\">\n            <span class=\"prnews_span\"><br \/>\n              <b>Client<\/b><br \/>\n            <\/span>\n          <\/p>\n<\/td>\n<td class=\"prngen3\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnews_p\">\n            <span class=\"prnews_span\"><br \/>\n              <b>Campaign\/Brand<\/b><br \/>\n            <\/span>\n          <\/p>\n<\/td>\n<td class=\"prngen3\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnews_p\">\n            <span class=\"prnews_span\"><br \/>\n              <b>Agency<\/b><br \/>\n            <\/span>\n          <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen4\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnews_p\">\n            <span class=\"prnews_span\"><br \/>\n              <b><br \/>\n                <i>Gold<\/i><br \/>\n              <\/b><br \/>\n            <\/span>\n          <\/p>\n<\/td>\n<td class=\"prngen5\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnews_p\">\n            <span class=\"prnews_span\"><br \/>\n              <b><br \/>\n                <i>Coors<\/i><br \/>\n              <\/b><br \/>\n            <\/span>\n          <\/p>\n<\/td>\n<td class=\"prngen5\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnews_p\">\n            <span class=\"prnews_span\"><br \/>\n              <b><br \/>\n                <i>Coors Light<\/i><br \/>\n              <\/b><br \/>\n            <\/span>\n          <\/p>\n<\/td>\n<td class=\"prngen5\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnews_p\">\n            <span class=\"prnews_span\"><br \/>\n              <b><br \/>\n                <i>Alma<\/i><br \/>\n              <\/b><br \/>\n            <\/span>\n          <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen4\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnews_p\">\n            <span class=\"prnews_span\">Silver<\/span>\n          <\/p>\n<\/td>\n<td class=\"prngen5\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnews_p\">\n            <span class=\"prnews_span\">PepsiCo<\/span>\n          <\/p>\n<\/td>\n<td class=\"prngen5\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnews_p\">\n            <span class=\"prnews_span\">Unmute<\/span>\n          <\/p>\n<\/td>\n<td class=\"prngen5\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnews_p\">\n            <span class=\"prnews_span\">Alma<\/span>\n          <\/p>\n<\/td>\n<\/tr>\n<\/table>\n<\/div>\n<p>\n    <b>Pro-Bono<\/b>\n  <\/p>\n<div>\n<table border=\"1\" cellspacing=\"0\" cellpadding=\"0\" class=\"prnbcc\">\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnews_p\">\n            <span class=\"prnews_span\"><br \/>\n              <b>Award<\/b><br \/>\n            <\/span>\n          <\/p>\n<\/td>\n<td class=\"prngen3\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnews_p\">\n            <span class=\"prnews_span\"><br \/>\n              <b>Client<\/b><br \/>\n            <\/span>\n          <\/p>\n<\/td>\n<td class=\"prngen3\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnews_p\">\n            <span class=\"prnews_span\"><br \/>\n              <b>Campaign\/Brand<\/b><br \/>\n            <\/span>\n          <\/p>\n<\/td>\n<td class=\"prngen3\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnews_p\">\n            <span class=\"prnews_span\"><br \/>\n              <b>Agency<\/b><br \/>\n            <\/span>\n          <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen4\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnews_p\">\n            <span class=\"prnews_span\">Silver<\/span>\n          <\/p>\n<\/td>\n<td class=\"prngen5\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnews_p\">\n            <span class=\"prnews_span\">Ad Council<\/span>\n          <\/p>\n<\/td>\n<td class=\"prngen5\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnews_p\">\n            <span class=\"prnews_span\">Mask Wearing PSA<\/span>\n          <\/p>\n<\/td>\n<td class=\"prngen5\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnews_p\">\n            <span class=\"prnews_span\">d exp\u00f3sito &amp; Partners<\/span>\n          <\/p>\n<\/td>\n<\/tr>\n<\/table>\n<\/div>\n<p>\n    <b>Shopper &amp; Experiential Excellence<\/b>\n  <\/p>\n<div>\n<table border=\"1\" cellspacing=\"0\" cellpadding=\"0\" class=\"prnbcc\">\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnews_p\">\n            <span class=\"prnews_span\"><br \/>\n              <b>Award<\/b><br \/>\n            <\/span>\n          <\/p>\n<\/td>\n<td class=\"prngen3\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnews_p\">\n            <span class=\"prnews_span\"><br \/>\n              <b>Client<\/b><br \/>\n            <\/span>\n          <\/p>\n<\/td>\n<td class=\"prngen3\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnews_p\">\n            <span class=\"prnews_span\"><br \/>\n              <b>Campaign\/Brand<\/b><br \/>\n            <\/span>\n          <\/p>\n<\/td>\n<td class=\"prngen3\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnews_p\">\n            <span class=\"prnews_span\"><br \/>\n              <b>Agency<\/b><br \/>\n            <\/span>\n          <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen4\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnews_p\">\n            <span class=\"prnews_span\">Bronze<\/span>\n          <\/p>\n<\/td>\n<td class=\"prngen5\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnews_p\">\n            <span class=\"prnews_span\">National Pork Board<\/span>\n          <\/p>\n<\/td>\n<td class=\"prngen5\" colspan=\"1\" rowspan=\"1\">\n          <\/td>\n<td class=\"prngen5\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnews_p\">\n            <span class=\"prnews_span\">Republica Havas<\/span>\n          <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen4\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnews_p\">\n            <span class=\"prnews_span\">Bronze<\/span>\n          <\/p>\n<\/td>\n<td class=\"prngen5\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnews_p\">\n            <span class=\"prnews_span\">The Coca-Cola Company<\/span>\n          <\/p>\n<\/td>\n<td class=\"prngen5\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnews_p\">\n            <span class=\"prnews_span\">Topo Chico Sparkling Water<\/span>\n          <\/p>\n<\/td>\n<td class=\"prngen5\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnews_p\">\n            <span class=\"prnews_span\">Visual Latina<\/span>\n          <\/p>\n<\/td>\n<\/tr>\n<\/table>\n<\/div>\n<p>\n    <b>Media Connections \u2013 Content Strategy<\/b>\n  <\/p>\n<div>\n<table border=\"1\" cellspacing=\"0\" cellpadding=\"0\" class=\"prnbcc\">\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnews_p\">\n            <span class=\"prnews_span\"><br \/>\n              <b>Award<\/b><br \/>\n            <\/span>\n          <\/p>\n<\/td>\n<td class=\"prngen3\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnews_p\">\n            <span class=\"prnews_span\"><br \/>\n              <b>Client<\/b><br \/>\n            <\/span>\n          <\/p>\n<\/td>\n<td class=\"prngen3\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnews_p\">\n            <span class=\"prnews_span\"><br \/>\n              <b>Campaign\/Brand<\/b><br \/>\n            <\/span>\n          <\/p>\n<\/td>\n<td class=\"prngen3\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnews_p\">\n            <span class=\"prnews_span\"><br \/>\n              <b>Agency<\/b><br \/>\n            <\/span>\n          <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen4\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnews_p\">\n            <span class=\"prnews_span\">Silver<\/span>\n          <\/p>\n<\/td>\n<td class=\"prngen5\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnews_p\">\n            <span class=\"prnews_span\">U.S. Census Bureau<\/span>\n          <\/p>\n<\/td>\n<td class=\"prngen5\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnews_p\">\n            <span class=\"prnews_span\">2020 Census<\/span>\n          <\/p>\n<\/td>\n<td class=\"prngen5\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnews_p\">\n            <span class=\"prnews_span\">Culture ONE World<\/span>\n          <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen4\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnews_p\">\n            <span class=\"prnews_span\">Silver<\/span>\n          <\/p>\n<\/td>\n<td class=\"prngen5\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnews_p\">\n            <span class=\"prnews_span\">NYC Health + Hospitals<\/span>\n          <\/p>\n<\/td>\n<td class=\"prngen5\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnews_p\">\n            <span class=\"prnews_span\">Test &amp; Trace Coronavirus<\/span>\n          <\/p>\n<\/td>\n<td class=\"prngen5\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnews_p\">\n            <span class=\"prnews_span\">d exp\u00f3sito &amp; Partners<\/span>\n          <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen4\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnews_p\">\n            <span class=\"prnews_span\">Bronze<\/span>\n          <\/p>\n<\/td>\n<td class=\"prngen5\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnews_p\">\n            <span class=\"prnews_span\">PepsiCo<\/span>\n          <\/p>\n<\/td>\n<td class=\"prngen5\" colspan=\"1\" rowspan=\"1\">\n          <\/td>\n<td class=\"prngen5\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnews_p\">\n            <span class=\"prnews_span\">Alma<\/span>\n          <\/p>\n<\/td>\n<\/tr>\n<\/table>\n<\/div>\n<p>&#8220;Ingenuity, born of deep cultural insights, is imperative for effective campaigns and engagement plans, especially as Hispanics lead the charge in both demographic and cultural shifts,&#8221; said <span class=\"xn-person\">Victor Paredes<\/span>, chair of the HMC Strategic Excellence Awards Committee and VP of creative strategy at UniWorld Group, Inc. &#8220;The sheer quantity, quality and diversity of these submissions make the HMC Strategic Excellence Awards a critical benchmark for multicultural strategic craftsmanship in the U.S.&#8221;<\/p>\n<p>The winners will be featured as part of a series of thought leadership webinars during the summer:<\/p>\n<ul type=\"disc\">\n<li>Session 1: <span class=\"xn-chron\">Thursday, July 15<\/span> at <span class=\"xn-chron\">2pm EDT<\/span> highlighting the campaigns by Alma and Dieste with judges <span class=\"xn-person\">Maurice Cooper<\/span>, senior VP, Guest and Brand Experience marketing at Target and <span class=\"xn-person\">Jennifer Woods<\/span>, managing director, VP insights &amp; strategy, Captura Group. To register, click <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3193109-1&amp;h=1093083694&amp;u=https%3A%2F%2Fus02web.zoom.us%2Fwebinar%2Fregister%2FWN_wSdxcw9CQ5W0VuWu1nUYKg&amp;a=here\" target=\"_blank\" rel=\"nofollow\">here<\/a>.<\/li>\n<li>Session 2: <span class=\"xn-chron\">Tuesday, July 27<\/span> at <span class=\"xn-chron\">2pm EDT<\/span> featuring an in-depth discussion with Alma, d exp\u00f3sito &amp; Partners and Culture ONE World, as well as judges Roberto Hern\u00e1ndez, director social &amp; digital strategy, Dieste, Inc. and <span class=\"xn-person\">Claudia Oddo<\/span>, audience marketing, Pandora. To register, click <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3193109-1&amp;h=1568609224&amp;u=https%3A%2F%2Fus02web.zoom.us%2Fwebinar%2Fregister%2FWN_0gVaK84NTYiCu-Nu73IW-g&amp;a=here\" target=\"_blank\" rel=\"nofollow\">here<\/a>.<\/li>\n<\/ul>\n<p>For more information, visit hispanicmarketingcouncil.org and follow the HMC on Facebook, Instagram, and Twitter at @hmchispanic.<\/p>\n<p>\n    <i>About HMC: <\/i>Founded in 1996 as the Association of Hispanic Advertising Agencies, the Hispanic Marketing Council is the national trade organization of all marketing, communications, and media firms with trusted Hispanic expertise.<\/p>\n<p>Logo &#8211; <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3193109-1&amp;h=2127692922&amp;u=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F1450046%2FHMC_Logo.jpg&amp;a=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F1450046%2FHMC_Logo.jpg\" target=\"_blank\" rel=\"nofollow\">https:\/\/mma.prnewswire.com\/media\/1450046\/HMC_Logo.jpg<\/a> \u00a0<\/p>\n<p>SOURCE  Hispanic Marketing Council<\/p>\n<\/div>\n<p> <\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p><span class=\"xn-location\">FAIRFAX, Va.<\/span>, <span class=\"xn-chron\">June 10, 2021<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212; With a record number of entries, the <b>Hispanic Marketing Council (HMC)<\/b> announced the 2021 winners of the <b><i>HMC Strategic Excellence<\/i> <i>Awards<\/i><\/b>, the only award of its kind that honors multicultural strategic thinking and cultural competence in marketing. Alma took top honors with a Gold for Best Cultural Insight for its work with McDonald&#8217;s and a Gold for Mainstream Impact for its work by Coors. &lt;span&#8230;<\/p>\n","protected":false},"author":1,"featured_media":94548,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-94547","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mercadeo"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/94547","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=94547"}],"version-history":[{"count":0,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/94547\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media\/94548"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=94547"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=94547"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=94547"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}