{"id":94673,"date":"2021-06-17T09:30:00","date_gmt":"2021-06-17T13:28:00","guid":{"rendered":"https:\/\/hispanicprwire.com\/english-this-juneteenth-diageo-partners-with-ghetto-gastro-and-equator-to-preserve-cultural-traditions-and-honor-the-vibrancy-of-black-celebration\/"},"modified":"2021-06-17T09:40:02","modified_gmt":"2021-06-17T13:40:02","slug":"este-juneteenth-diageo-y-sus-marcas-se-unen-a-equator-y-ghetto-gastro-para-honrar-el-dinamismo-de-la-cultura-afroamericana","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/este-juneteenth-diageo-y-sus-marcas-se-unen-a-equator-y-ghetto-gastro-para-honrar-el-dinamismo-de-la-cultura-afroamericana\/","title":{"rendered":"This Juneteenth, DIAGEO Partners with Ghetto Gastro and Equator to Preserve Cultural Traditions and Honor the Vibrancy of Black Celebration"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\ntable p, #divContent table p\n{\nmargin: 0px;\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p><span class=\"xn-location\">NEW YORK<\/span>, <span class=\"xn-chron\">June 17, 2021<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212; Juneteenth marks a moment of celebration and meaningful reflection for the Black community, where families, friends and chosen loved ones come together to honor the past while celebrating progress made. For many, the day serves as a time to share stories with one another over food and drinks, preserving traditions that honor the legacy of generations past.<\/p>\n<p>Experience the interactive Multimedia News Release here: <span><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3197142-1&amp;h=3206311521&amp;u=https%3A%2F%2Fwww.multivu.com%2Fplayers%2FEnglish%2F8910551-diageo-juneteenth-campaign%2F&amp;a=https%3A%2F%2Fwww.multivu.com%2Fplayers%2FEnglish%2F8910551-diageo-juneteenth-campaign%2F\" target=\"_blank\" rel=\"nofollow\">https:\/\/www.multivu.com\/players\/English\/8910551-diageo-juneteenth-campaign\/<\/a><\/span>\u00a0<\/p>\n<p>Through C\u00ceROC, Crown Royal and Tequila Don Julio brands, DIAGEO brings the shared values of togetherness, generosity and devotion to this year&#8217;s Juneteenth festivities through a dynamic film. It&#8217;s part of DIAGEO&#8217;s ongoing mission to champion inclusivity, including amplifying Black stories told through the lens and voices of Black creatives who are paving the way for change. In partnership with creative and culinary collective <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3197142-1&amp;h=541210265&amp;u=https%3A%2F%2Fwww.instagram.com%2Fghettogastro%2F&amp;a=Ghetto+Gastro\" target=\"_blank\" rel=\"nofollow\">Ghetto Gastro<\/a>, who utilize food as a medium to teach the world about the Black diaspora, and <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3197142-1&amp;h=3274603561&amp;u=https%3A%2F%2Fwww.equator.studio%2F&amp;a=Equator\" target=\"_blank\" rel=\"nofollow\">Equator<\/a>, an award-winning Black owned production company whose powerful work captures the dynamism of a people, the film brings to life the richness of Black cultural gatherings and reinforces the importance of storytelling as a vehicle for cultural preservation. The energetic :60 second film is an emotional reminder that African American history is American history.<\/p>\n<p>The creatives at Equator developed the visual film, skillfully deploying every element from lighting to music to costume design to depict a contemporary and authentic perspective of Black culture.<\/p>\n<p>&#8220;It&#8217;s very important for us at Equator to align with initiatives with intention and work with likeminded creatives and collaborators, and the Diageo HBCU endowment was something we felt we could get behind,&#8221; says Executive Producer Ashley Cimone. &#8220;It&#8217;s the actions of large corporations that matter more than their words. This campaign was created with Black joy in mind, in honor of Black family, Black love, and our resilience as a community. Juneteenth is a holiday the represents progress for all of America. Happy Juneteenth.&#8221;<\/p>\n<p>\n    <i>To bring families, friends and chosen loved ones together to celebrate, Ghetto Gastro was tasked with creating the menu. Co-founder <span class=\"xn-person\">Pierre Serrao<\/span> says, &#8220;Food for the soul is the goal.&#8221; Consumers can bring the tastes and spirit of this film home through an exclusive kit curated by Ghetto Gastro available on <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3197142-1&amp;h=1093232550&amp;u=https%3A%2F%2Fwww.cocktailcourier.com%2Fcocktail%2Fghetto-gastro-x-diageo%2F&amp;a=CocktailCourier.com\" target=\"_blank\" rel=\"nofollow\">CocktailCourier.com<\/a>.\u00a0The Ghetto Gastro chefs leaned into the festive nature of C\u00ceROC, the generous spirit of Crown Royal, and the devotional craft of Tequila Don Julio to develop recipes to celebrate Juneteenth like the <b><i>Valid Green Salad<\/i><\/b><i>\u00a0to savor with the <b>Crown <span class=\"xn-person\">Royal Buck<\/span><\/b>, <b>Glazed Sticky Wingz<\/b> to enjoy with the <b>Tequila<\/b> <b><span class=\"xn-person\">Don Julio Jubilee Marg<\/span><\/b>, and the <b>Yuzu Cherry Pie<\/b> perfectly paired with the <b>C\u00ceROC Juneteenth Joy<\/b>.<\/i><\/i>\n  <\/p>\n<p>From striving to preserve traditions of the past, to cultivate the next generations of diverse leaders who will pave the way for a just, equitable and prosperous society, this is one of the latest initiatives for DIAGEO, having pledged <span class=\"xn-money\">$10 million<\/span> to create permanent endowments at 25 HBCUs across the country. With a goal of helping to change the complexion of the beverage alcohol industry, the unique program will enable the institutions to provide much needed financial assistance to thousands of HBCU students. Additionally, it consists of Innovation Hubs at select institutions to provide students and faculty with an experiential approach and resources that complement traditional learning \u2013 including mentorship, lecturers for faculty and students, and curriculum development assistance. Additionally, the company joined the\u00a0Congressional HBCUs Partnership Challenge\u00a0to advocate for positive policies that will have a lasting impact on these institutions.<\/p>\n<p>DIAGEO is also committed to showing up for moments of Black celebration and will continue to do so with partners in local communities across the nation.\u00a0<\/p>\n<p>&#8220;This Juneteenth we honor the vibrancy of Black culture through food, drink and dynamic storytelling. Black stories told by Black creatives offer an honest and authentically nuanced perspective. These warm, joyful expressions of Black life preserve cultural traditions and keep them alive, while engaging every community in the brightness and beauty of the Black experience. DIAGEO, together with Equator and Ghetto Gastro, are proud to invite people across the county to welcome these recipes, cocktails and experiences into their homes, and make them a vital part of an unforgettably joyful Juneteenth celebration,&#8221; commented <span class=\"xn-person\">Phil Pearson<\/span>, Director Brands In Culture &amp; Multicultural Experiences at Diageo North America.<\/p>\n<p>We encourage everyone to enjoy their Juneteenth celebrations responsibly.<\/p>\n<p>\n    <b>Credits<\/b><br \/>\n    <br \/><span class=\"xn-person\">Ashley Cimone<\/span> \u2013 Executive Producer \/ Creative Director <br \/><span class=\"xn-person\">Anthony Prince Leslie<\/span> \u2013 Director <br \/><span class=\"xn-person\">Ryan Chun<\/span> \u2013 Director of Photography <br \/><span class=\"xn-person\">Shayla Cox<\/span> \u2013 Set Designer<br \/>Ackime Snow \u2013 Photographer<\/p>\n<p>\n    <b>About DIAGEO<\/b><br \/>\n    <br \/>Diageo is a global leader in beverage alcohol with an outstanding collection of brands including <span class=\"xn-person\">Johnnie Walker<\/span>, Crown Royal, Bulleit and <span class=\"xn-location\">Buchanan&#8217;s<\/span> whiskies, Smirnoff, C\u00eeroc and Ketel One vodkas, Casamigos, <span class=\"xn-person\">DeLeon and Don Julio<\/span> tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.<\/p>\n<p>Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world.\u00a0<\/p>\n<p>For more information about Diageo, their people, brands, and performance, visit <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3197142-1&amp;h=104564737&amp;u=http%3A%2F%2Fwww.diageo.com%2F&amp;a=www.diageo.com\" target=\"_blank\" rel=\"nofollow\">www.diageo.com<\/a>. Visit Diageo&#8217;s global responsible drinking resource, <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3197142-1&amp;h=481973938&amp;u=http%3A%2F%2Fwww.drinkiq.com%2F&amp;a=www.DRINKiQ.com\" target=\"_blank\" rel=\"nofollow\">www.DRINKiQ.com<\/a>, for information, initiatives, and ways to share best practice. Follow at Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.<\/p>\n<p>SOURCE  Diageo North America<\/p>\n<\/div>\n<p> <\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p><span class=\"xn-location\">NEW YORK<\/span>, <span class=\"xn-chron\">June 17, 2021<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212; Juneteenth marks a moment of celebration and meaningful reflection for the Black community, where families, friends and chosen loved ones come together to honor the past while celebrating progress made. For many, the day serves as a time to share stories with one another over food and drinks, preserving traditions that honor the legacy of generations past.<\/p>\n<p>Experience the interactive Multimedia News Release here: <span>&lt;a&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-94673","post","type-post","status-publish","format-standard","hentry","category-arte-y-cultura"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/94673","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=94673"}],"version-history":[{"count":0,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/94673\/revisions"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=94673"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=94673"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=94673"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}