{"id":94826,"date":"2021-06-28T18:09:00","date_gmt":"2021-06-28T21:53:00","guid":{"rendered":"https:\/\/hispanicprwire.com\/english-cerveza-superior-mexicos-legendary-beer-debuts-the-disruptive-little-beauty-the-bellita-that-everyone-prefers\/"},"modified":"2021-06-28T18:10:01","modified_gmt":"2021-06-28T22:10:01","slug":"cerveza-superior-legendaria-cerveza-mexicana-debuta-la-disruptiva-bellita-la-bellita-que-todos-prefieren","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/cerveza-superior-legendaria-cerveza-mexicana-debuta-la-disruptiva-bellita-la-bellita-que-todos-prefieren\/","title":{"rendered":"Cerveza Superior, Mexico&#8217;s legendary beer debuts  the disruptive &#8220;little beauty,&#8221; &#8220;the Bellita that everyone prefers&#8221;"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p><span class=\"xn-location\">STAMFORD, Conn.<\/span>, <span class=\"xn-chron\">June 28, 2021<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212;\u00a0Just in time to celebrate the hot days of summer, its 125th anniversary and the 4th of\u00a0 July, Cerveza Superior, the legendary Mexican beer, launches in <span class=\"xn-location\">the United States<\/span> with its new Bellita presentation.\u00a0 Bellita, which in English means &#8220;little beauty,&#8221; debuts in its unique, charming packaging, promising to become &#8220;the Bellita that everyone prefers.&#8221; The iconic lager-style beer, fresh and robust, arrives to satisfy individual consumption while delivering a true taste of tradition.<\/p>\n<div id=\"prni_dvprnejpgdeefleft\" style=\"WIDTH: 100%; TEXT-ALIGN: left\" dir=\"ltr\"><img decoding=\"async\" id=\"prnejpgdeefleft\" title=\"This summer promises to be \u201cSuperior\u201d enjoying the iconic original beer from Orizaba, Veracruz, Mexico, raise your bottle to the new, disruptive \u201clittle beauty,\u201d &quot;the Bellita that everyone prefers.&quot;\" border=\"0\" alt=\"This summer promises to be \u201cSuperior\u201d enjoying the iconic original beer from Orizaba, Veracruz, Mexico, raise your bottle to the new, disruptive \u201clittle beauty,\u201d &quot;the Bellita that everyone prefers.&quot;\" align=\"middle\" imagelabel=\"General\" src=\"https:\/\/mma.prnewswire.com\/media\/1553323\/Cerveza_SUPERIOR___Bellita.jpg\"\/><\/div>\n<p>For the consumer, beer and its packaging are inseparable. &#8220;Bellita is very tasty.&#8221; &#8220;It stays cold.&#8221; &#8220;She&#8217;s lovely&#8221;, are just some comments made by followers of Superior beer on social networks.\u00a0 Bellita, in its new, disruptive format keeps beer cold, perfect for spending these days outdoors.\u00a0 Bellita&#8217;s amber color is attractive. Bellita represents the evolution of the brand with a fresh interpretation for today&#8217;s beer lovers.<\/p>\n<p>According to Heineken Am\u00e9ricas Export, Export Manager, Miguel \u00c1ngel S\u00e1nchez, &#8220;Cerveza Superior also represents 125 years of history and excellence with international quality in beer production. Our U.S. debut is delighting our loyal consumers and appealing to beer fans who may now enjoy the true taste of tradition.&#8221;<\/p>\n<p>S\u00e1nchez said the brand is being widely accepted, and Bellita is exceeding the high expectations the company set for the U.S. market.\u00a0 &#8220;We are very happy and excited about launching Superior in the states. It was a very satisfying surprise to find that consumers are embracing the brand, especially Bellita. We expected a great reception, but what we are finding is a magnificent response,&#8221; added the executive. &#8220;We found that consumers now living in the states hold Superior fondly in their memories because it has awakened the desire to relive great experiences.&#8221;<\/p>\n<p>S\u00e1nchez said new generations of consumers with Mexican roots also appreciate the legendary <span class=\"xn-location\">Orizaba<\/span> lager beer. &#8220;And the most interesting thing is that they are sharing the message with other consumers,&#8221; he added. The roll out has definitely exceeded the high expectations we had, which makes us quite happy. &#8220;<\/p>\n<p>Superior beer made by Cervecer\u00eda <span class=\"xn-location\">Moctezuma<\/span> since 1896 traces its legendary origins to one of the most important breweries of the 20th century. The authentic Superior flavor emerged from the majestic peaks of the Pico de <span class=\"xn-location\">Orizaba<\/span> or Citlat\u00e9petl, known for its abundant waters coming from the snow-melt of the third highest peak in <span class=\"xn-location\">North America<\/span> at 18,491 feet.<\/p>\n<p>Superior represented by United States Beverage (USB), was born before the Mexican Revolution as a beer for the most demanding palates. Superior&#8217;s alcohol content of 4.5%, is perfect for pairing with favorite Mexican dishes like moles and seafood.\u00a0 The popular beer is crafted in <span class=\"xn-location\">Orizaba, Veracruz<\/span>; <span class=\"xn-location\">Guadalajara, Jalisco<\/span> and <span class=\"xn-location\">Tecate, Baja California, Mexico<\/span>.<\/p>\n<p>It is now available in select markets, in 6-pack bottles, 12-pack cans, and 24-ounce cans, in retail channels, including supermarket chains, stores, and restaurants. Currently found in several cities in the states of: <span class=\"xn-location\">Arizona<\/span>, <span class=\"xn-location\">California<\/span>, <span class=\"xn-location\">Colorado<\/span>, <span class=\"xn-location\">Connecticut<\/span>, <span class=\"xn-location\">Georgia<\/span>, <span class=\"xn-location\">Massachusetts<\/span>, <span class=\"xn-location\">Nevada<\/span>, <span class=\"xn-location\">New Jersey<\/span>, <span class=\"xn-location\">New Mexico<\/span>, New York,\u00a0 Oregon,\u00a0 <span class=\"xn-location\">Pennsylvania<\/span>, <span class=\"xn-location\">Rhode Island<\/span>, and <span class=\"xn-location\">Tennessee<\/span>.<\/p>\n<p>Facebook: facebook.com\/CervezaSuperiorUSA<\/p>\n<p>Learn more about Superior at <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3211673-1&amp;h=2761960101&amp;u=http%3A%2F%2Fwww.unitedstatesbeverage.com%2F&amp;a=www.unitedstatesbeverage.com\" rel=\"nofollow\">www.unitedstatesbeverage.com<\/a><\/p>\n<p><b>About Cerveza Superior<br \/><\/b>Superior is a lager-style beer, known for its great flavor and full body. It originated in <span class=\"xn-location\">Orizaba, Veracruz, Mexico<\/span> in 1896.\u00a0 It is a golden-colored beer with 4.5% Alc. Vol. The brand&#8217;s Superior Blonde character reached iconic status over the years, so much so that consumers associated her as &#8220;The Blonde that everyone wants,&#8221; the brand&#8217;s slogan for more than 20 years.<\/p>\n<p><b>About United States Beverage<br \/><\/b>United States Beverage (USB) is a leading independent importer and marketing company representing premium import, craft, and specialty malt beverages. USB provides a national distribution network for a global portfolio of premium brands including Moosehead Lager and Radler, Malibu\u00ae Splash sparkling malt beverages, Innis and Gunn, 1911 Cider, Super Bock, the Damm portfolio of brands: <span class=\"xn-person\">Estrella Damm Lager<\/span>, INEDIT, and DAURA, Czechvar, Tona Cerveza, Superior Cerveza, Dragon Stout, Alfa Beer, Krusovice, Kalik, Zagorka, and Zajecarsko. USB is located in <span class=\"xn-location\">Stamford, Connecticut<\/span>.<a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3211673-1&amp;h=2761960101&amp;u=http%3A%2F%2Fwww.unitedstatesbeverage.com%2F&amp;a=www.unitedstatesbeverage.com\" rel=\"nofollow\">www.unitedstatesbeverage.com<\/a>.<\/p>\n<div id=\"prni_dvprnejpgd5e2left\" style=\"WIDTH: 100%; TEXT-ALIGN: left\" dir=\"ltr\"><img decoding=\"async\" id=\"prnejpgd5e2left\" title=\" \" border=\"0\" alt=\" \" align=\"middle\" imagelabel=\"General\" src=\"https:\/\/mma.prnewswire.com\/media\/1553324\/Superior_Logo.jpg\"\/><\/div>\n<p>Photo &#8211; <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3211673-1&amp;h=964519288&amp;u=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F1553323%2FCerveza_SUPERIOR___Bellita.jpg&amp;a=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F1553323%2FCerveza_SUPERIOR___Bellita.jpg\" rel=\"nofollow\">https:\/\/mma.prnewswire.com\/media\/1553323\/Cerveza_SUPERIOR___Bellita.jpg<\/a> <br \/>Logo &#8211;\u00a0<a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3211673-1&amp;h=2398167437&amp;u=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F1553324%2FSuperior_Logo.jpg&amp;a=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F1553324%2FSuperior_Logo.jpg\" rel=\"nofollow\">https:\/\/mma.prnewswire.com\/media\/1553324\/Superior_Logo.jpg<\/a> <\/p>\n<p>SOURCE  United States Beverage<\/p>\n<\/div>\n<p> <\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p><span class=\"xn-location\">STAMFORD, Conn.<\/span>, <span class=\"xn-chron\">June 28, 2021<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212;\u00a0Just in time to celebrate the hot days of summer, its 125th anniversary and the 4th of\u00a0 July, Cerveza Superior, the legendary Mexican beer, launches in <span class=\"xn-location\">the United States<\/span> with its new Bellita presentation.\u00a0 Bellita, which in English means &#8220;little beauty,&#8221; debuts in its unique, charming packaging, promising to become &#8220;the Bellita that everyone prefers.&#8221; The iconic lager-style beer, fresh and robust,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":94827,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-94826","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comida-y-bebida"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/94826","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=94826"}],"version-history":[{"count":0,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/94826\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media\/94827"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=94826"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=94826"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=94826"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}