{"id":94898,"date":"2021-07-07T11:00:00","date_gmt":"2021-07-07T15:00:00","guid":{"rendered":"https:\/\/hispanicprwire.com\/english-tajin-hot-on-the-trail-of-the-hot-sauce-category-in-the-u-s-launches-its-sauces-with-a-new-advertising-campaign\/"},"modified":"2021-07-07T11:10:21","modified_gmt":"2021-07-07T15:10:21","slug":"tajin-continua-con-paso-firme-en-los-estados-unidos-con-el-lanzamiento-de-sus-salsas-y-apoya-sus-esfuerzos-con-una-nueva-campana-publicitaria","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/tajin-continua-con-paso-firme-en-los-estados-unidos-con-el-lanzamiento-de-sus-salsas-y-apoya-sus-esfuerzos-con-una-nueva-campana-publicitaria\/","title":{"rendered":"Taj\u00edn, Hot on the Trail of the Hot Sauce Category in the U.S., Launches its Sauces with a New Advertising Campaign"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\ntable p, #divContent table p\n{\nmargin: 0px;\nmargin-left: 3.8px;\nfont-size: 8pt !important;\nfont-family: Arial;\ncolor: black;\nmargin-right: 0pt;\n}\ntable th, #divContent table th\n{\nfont-weight: unset !important;\ntext-align: unset !important;\nvertical-align: unset !important;\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p><span class=\"xn-location\">HOUSTON<\/span>, <span class=\"xn-chron\">July 7, 2021<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212; In its quest to continue expanding its product portfolio, <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3219150-1&amp;h=854160541&amp;u=https%3A%2F%2Fwww.tajin.com%2Fus%2F&amp;a=Taj%C3%ADn+International+Corporation\" target=\"_blank\" rel=\"nofollow\">Taj\u00edn International Corporation<\/a>\u00a0is expanding its efforts for its <b>Taj\u00edn Mild Hot Sauce<\/b> and <b>Taj\u00edn Fruity Chamoy Hot Sauce<\/b>, to compete in the growing hot sauce category.<\/p>\n<div id=\"prni_dvprnejpg3f86left\" dir=\"ltr\" style=\"width: 100%; text-align: left;\">\n    <img decoding=\"async\" id=\"prnejpg3f86left\" title=\"Taj\u00edn Mild Hot Sauce\" src=\"https:\/\/mma.prnewswire.com\/media\/1558449\/Tajin_PR_WingsDrink_2700x2065.jpg\" alt=\"Taj\u00edn Mild Hot Sauce\" align=\"middle\"\/><\/div>\n<p>According to the new report by IMARC Group, the global hot sauce market will reach <span class=\"xn-money\">US$ 5.9 billion<\/span> by 2025. This growth in the demand has been influenced by the increasing popularity of Pan Asian and Latin American cuisine, and by today&#8217;s consumers who are becoming more adventurous with food and like to try new and different flavors.<\/p>\n<p>Taj\u00edn aims to make these two sauces as equally popular as its Tajin Cl\u00e1sico seasoning with its chili-lime flavor, while competing in the hot sauce category with a mild heat level.<\/p>\n<p>&#8220;Not all people have a palate for very spicy hot sauces. In fact, a substantial number of category users actually prefer a mild-to-medium heat level. These Taj\u00edn flavors range from fruity and tangy to mildly spicy, always with the distinctive touch of lime that differentiates the Tajin brand. As a result, consumers will be drawn to these high quality, innovative product options to dip, top, mix and enjoy the snacks they love,&#8221; said\u00a0Javier Leyva, Taj\u00edn International Corp Director for the U.S.<\/p>\n<p>Just like its parent brand Taj\u00edn Cl\u00e1sico Seasoning, <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3219150-1&amp;h=2137548279&amp;u=https%3A%2F%2Fwww.tajin.com%2Fus%2Ftajin-regular-snack-sauce%2F&amp;a=Taj%C3%ADn+Mild+Hot+Sauce\" target=\"_blank\" rel=\"nofollow\">Taj\u00edn Mild Hot Sauce<\/a>\u00a0is made with a blend of 100% natural chilies, lime juice and sea salt, but presented in a sauce product format and larger size of 15.8 ounces. <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3219150-1&amp;h=560814913&amp;u=https%3A%2F%2Fwww.tajin.com%2Fus%2Ftajin-chamoy%2F&amp;a=Taj%C3%ADn+Fruity+Chamoy+Hot+Sauce\" target=\"_blank\" rel=\"nofollow\">Taj\u00edn Fruity Chamoy Hot Sauce<\/a>\u00a0is made with the same natural ingredients but offers a unique fruity and tangy flavor that comes from apricots. Unlike other sauces in the market, Taj\u00edn brand sauces have no added sugar or coloring which make them perfect for the entire family.<\/p>\n<p>Taj\u00edn will accompany the launch with a marketing campaign that demonstrates the different ways consumers can use the sauces to enjoy their favorite snacks \u2013 the saucy way to TajinIT! For example, the Mild Hot Sauce with its red cap is great in companion with savory snacks like tortilla chips, chicken wings, pizza and even micheladas, while Tajin Fruity Chamoy, with its yellow cap, is meant to be paired with sweet snacks like fruits, smoothies, mangonadas and ice pops. Additionally, both sauces mix well with Taj\u00edn Cl\u00e1sico in delicious dishes like botanas (snacks) or to rim a glass for a drink.<\/p>\n<p>\n    <b>Taj\u00edn Mild Hot Sauce <\/b>and<b>\u00a0Taj\u00edn Fruity Chamoy Mild Hot Sauce<\/b>\u00a0are available now at select grocery stores and on Amazon.<\/p>\n<p>\n    <b><br \/>\n      <u>About Taj\u00edn <\/u><br \/>\n    <\/b>\n  <\/p>\n<p>\n    <b>Taj\u00edn<\/b>\u00a0is a privately held company established in <span class=\"xn-location\">Mexico<\/span> since 1985. Its subsidiary office, Taj\u00edn International was incorporated in <span class=\"xn-location\">the United States<\/span> in 1993. The leading fruit seasoning in <span class=\"xn-location\">Mexico<\/span> and in the U.S., Taj\u00edn is a well-balanced blend of mild chili peppers, sea salt and dehydrated lime. More recently, the brand expanded into the hot sauce category with two sauces, Taj\u00edn Mild Hot Sauce and Taj\u00edn Fruity Chamoy Hot Sauce. Taj\u00edn is produced in Zapop\u00e1n, <span class=\"xn-location\">Mexico<\/span> from world class chiles bought from farmers in the region and then exported to the U.S. as a packaged and branded product, approved by the FDA, to be sold at wholesale and retail. Taj\u00edn is sold in more than 24,000 points of sale in the U.S. <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3219150-1&amp;h=1071378659&amp;u=http%3A%2F%2Fwww.tajin.com%2F&amp;a=www.tajin.com\" target=\"_blank\" rel=\"nofollow\">www.tajin.com<\/a>.<\/p>\n<div id=\"prni_dvprnejpg5762left\" dir=\"ltr\" style=\"width: 100%; text-align: left;\">\n    <img decoding=\"async\" id=\"prnejpg5762left\" title=\"Taj\u00edn Fruity Chamoy Hot Sauce\" src=\"https:\/\/mma.prnewswire.com\/media\/1558448\/Tajin_PR_MangoNada_2700x2065.jpg\" alt=\"Taj\u00edn Fruity Chamoy Hot Sauce\" align=\"middle\"\/><\/div>\n<p>Photo &#8211; <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3219150-1&amp;h=2007120631&amp;u=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F1558449%2FTajin_PR_WingsDrink_2700x2065.jpg&amp;a=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F1558449%2FTajin_PR_WingsDrink_2700x2065.jpg\" target=\"_blank\" rel=\"nofollow\">https:\/\/mma.prnewswire.com\/media\/1558449\/Tajin_PR_WingsDrink_2700x2065.jpg<\/a><br \/>Photo &#8211; <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3219150-1&amp;h=1934154167&amp;u=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F1558448%2FTajin_PR_MangoNada_2700x2065.jpg&amp;a=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F1558448%2FTajin_PR_MangoNada_2700x2065.jpg\" target=\"_blank\" rel=\"nofollow\">https:\/\/mma.prnewswire.com\/media\/1558448\/Tajin_PR_MangoNada_2700x2065.jpg<\/a><\/p>\n<p>SOURCE  Taj\u00edn International Corporation<\/p>\n<\/div>\n<p> <\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p><span class=\"xn-location\">HOUSTON<\/span>, <span class=\"xn-chron\">July 7, 2021<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212; In its quest to continue expanding its product portfolio, <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3219150-1&amp;h=854160541&amp;u=https%3A%2F%2Fwww.tajin.com%2Fus%2F&amp;a=Taj%C3%ADn+International+Corporation\" target=\"_blank\" rel=\"nofollow noopener\">Taj\u00edn International Corporation<\/a>\u00a0is expanding its efforts for its <b>Taj\u00edn Mild Hot Sauce<\/b> and <b>Taj\u00edn Fruity Chamoy Hot Sauce<\/b>, to compete in the growing hot sauce category.<\/p>\n<p> &#8230;<\/p>\n","protected":false},"author":1,"featured_media":94899,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-94898","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comida-y-bebida"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/94898","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=94898"}],"version-history":[{"count":0,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/94898\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media\/94899"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=94898"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=94898"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=94898"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}