{"id":94979,"date":"2021-07-15T09:02:00","date_gmt":"2021-07-14T10:02:00","guid":{"rendered":"https:\/\/hispanicprwire.com\/english-the-ad-council-united-way-worldwide-and-the-rockefeller-foundation-launch-new-campaign-to-highlight-211-service-and-provide-support-to-those-in-need\/"},"modified":"2021-07-15T09:10:17","modified_gmt":"2021-07-15T13:10:17","slug":"ad-council-united-way-worldwide-y-la-fundacion-de-rockefeller-inician-una-nueva-campana-para-destacar-el-servicio-211-y-brindar-apoyo-a-quienes-lo-necesitan","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/ad-council-united-way-worldwide-y-la-fundacion-de-rockefeller-inician-una-nueva-campana-para-destacar-el-servicio-211-y-brindar-apoyo-a-quienes-lo-necesitan\/","title":{"rendered":"The Ad Council, United Way Worldwide and The Rockefeller Foundation Launch New Campaign to Highlight 211 Service and Provide Support to Those in Need"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p><span class=\"xn-location\">NEW YORK<\/span>, <span class=\"xn-chron\">July 14, 2021<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212; During a time when America has faced one of the worst economic downturns since the Great Depression, and with ongoing updates to many relief programs, a new national PSA campaign launched by the Ad Council and United Way Worldwide, with support from The Rockefeller Foundation, encourages people to call 211 or visit <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3226027-1&amp;h=1255786106&amp;u=https%3A%2F%2Fwww.211.org%2F&amp;a=211.org\" rel=\"nofollow\">211.org<\/a>, a one-stop network during moments of need. With over 200 agencies and thousands of caring local experts across all 50 states, 211 provides help in navigating support services and accessing essential benefits to help build a better life for millions of Americans struggling to make ends meet.<\/p>\n<div id=\"prni_dvprnejpg81dcleft\" style=\"WIDTH: 100%; TEXT-ALIGN: left\" dir=\"ltr\"><img decoding=\"async\" id=\"prnejpg81dcleft\" title=\" \" border=\"0\" alt=\" \" align=\"middle\" src=\"https:\/\/mma.prnewswire.com\/media\/748305\/Ad_Council_Logo.jpg \" imagelabel=\"General\"\/><\/div>\n<p>Experience the interactive Multichannel News Release here: <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3226027-1&amp;h=532911823&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D3226027-1%26h%3D930333403%26u%3Dhttps%253A%252F%252Fwww.multivu.com%252Fplayers%252FEnglish%252F8923351-ad-council-united-way-rockefeller-foundation-launch-new-211-psa%252F%26a%3Dhttps%253A%252F%252Fwww.multivu.com%252Fplayers%252FEnglish%252F8923351-ad-council-united-way-rockefeller-foundation-launch-new-211-psa%252F&amp;a=https%3A%2F%2Fwww.multivu.com%2Fplayers%2FEnglish%2F8923351-ad-council-united-way-rockefeller-foundation-launch-new-211-psa%2F\" rel=\"nofollow\">https:\/\/www.multivu.com\/players\/English\/8923351-ad-council-united-way-rockefeller-foundation-launch-new-211-psa\/<\/a> <\/p>\n<p>In addition to killing more than 600,000 Americans, the pandemic threatens the health of vulnerable people devastated by the loss of jobs, homes and opportunities for the future: 11.3% of Americans today live in poverty<sup>1<\/sup>, 20\u00a0million adults recently have had trouble putting food on the table, and over 2.3 million women completely dropped out of the labor force<sup>2<\/sup>, which could leave them and their children financially disadvantaged for years.<\/p>\n<p>From food assistance and help paying bills to health care answers and mental health resources, 211 can guide people who are struggling but might not know where to turn. Each specialist is local to their community and is trained to help confidentially curate resources and advocate for those who need support. During 2020 alone, the\u00a0211 network\u00a0made 27.8 million connections to critical services and help.\u00a0 This is up nearly 100% from the 14 million connections in 2019.\u00a0 During the height of the pandemic in <span class=\"xn-location\">North America<\/span> in\u00a02020, 211\u00a0processed a 150% increase in connections to food programs.\u00a0<\/p>\n<p>Creative agency <span class=\"xn-person\">Walton Isaacson<\/span> developed the multi-channel campaign pro bono, which includes online video, broadcast and radio spots in both English and Spanish, illustrating 211 as the guiding light for families who are struggling financially or emotionally. The initiative also includes digital out-of-home and banners, which will be distributed nationally per the Ad Council&#8217;s donated media model.<\/p>\n<p><b>Watch the PSA in English: <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3226027-1&amp;h=3638178802&amp;u=https%3A%2F%2Fyoutu.be%2FyZaPnHiTFY0&amp;a=https%3A%2F%2Fyoutu.be%2FyZaPnHiTFY0\" rel=\"nofollow\">https:\/\/youtu.be\/yZaPnHiTFY0<\/a><\/b><\/p>\n<p><b>Watch the PSA in Spanish: <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3226027-1&amp;h=2621263413&amp;u=https%3A%2F%2Fyoutu.be%2FmS6E5V2jhbU&amp;a=https%3A%2F%2Fyoutu.be%2FmS6E5V2jhbU\" rel=\"nofollow\">https:\/\/youtu.be\/mS6E5V2jhbU<\/a><\/b><\/p>\n<p>&#8220;Many Americans are still grappling with the financial and emotional repercussions of COVID-19,&#8221; said Ad Council President and CEO <span class=\"xn-person\">Lisa Sherman<\/span>. &#8220;My hope is that this new work will be a guiding light for Americans across the country who are looking forward to a brighter future, knowing 211 will be there every step of the way to help them get there.&#8221;<\/p>\n<p>&#8220;211 specialists throughout the U.S. and <span class=\"xn-location\">Canada<\/span> have addressed front line needs this year, more than ever,&#8221; said <span class=\"xn-person\">Suzanne McCormick<\/span>, U.S. President, United Way Worldwide. &#8220;This new partnership will help increase awareness of 211 and the array of services available through the 211 network to help those in need. As a result of this partnership, we hope that even more people will get access to resources and support and that communities continue to recover from the impact of the COVID-19 pandemic.&#8221;\u00a0\u00a0<\/p>\n<p>&#8220;COVID-19 has cast a long shadow on the livelihoods of Americans across the country. In particular, it has exacerbated the wealth gap, disproportionately hurting Black and Latinx Americans and low-wage essential workers,&#8221; said <span class=\"xn-person\">Otis Rolley<\/span>, Senior Vice President of Equity and Economic Opportunity at The Rockefeller Foundation. &#8220;Hyper-local support from within communities through 211 can make it easier for Americans to heal and rebuild from the hardship of last year.&#8221;\u00a0\u00a0\u00a0\u00a0<\/p>\n<p>&#8220;Shining a light on a resource like 211 at this moment in history has meant the world to our team,&#8221; said <span class=\"xn-person\">Aaron Walton<\/span>, founder and CEO of <span class=\"xn-person\">Walton Isaacson<\/span>. &#8220;We wanted to raise awareness in an actionable way, making sure people knew they were not alone and that their specific needs were understood. We are proud to have collaborated with the Ad Council, United Way Worldwide, The Rockefeller Foundation and all of the partners to create work for 211 that is inclusive and inspiring.&#8221;<\/p>\n<p>Major media partners, including OUTFRONT Media, Samsung Ads, SXM Media, YouTube, among others have committed to providing significant donated media space to run and amplify the PSA assets. Entrepreneur and former Team <span class=\"xn-location\">USA<\/span> Gymnast <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3226027-1&amp;h=1817850530&amp;u=https%3A%2F%2Fwww.instagram.com%2Fjoshdixon%2F%3Fhl%3Den&amp;a=Josh+Dixon\" rel=\"nofollow\"><span class=\"xn-person\">Josh Dixon<\/span><\/a> will also be supporting the campaign, creating custom social media content to further extend awareness of the 211 service.<\/p>\n<p>To learn more about the 211 benefits program and ways it can help, visit <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3226027-1&amp;h=1255786106&amp;u=https%3A%2F%2Fwww.211.org%2F&amp;a=211.org\" rel=\"nofollow\">211.org<\/a> or call 211 to speak to a specialist directly about accessing public and private benefits.<\/p>\n<p><b><u>About The Ad Council<br \/><\/u><\/b>The Ad Council is where creativity and causes converge. The non-profit organization brings together the most creative minds in advertising, media, technology and marketing to address many of the nation&#8217;s most important causes. The Ad Council has created many of the most iconic campaigns in advertising history. Friends Don&#8217;t Let Friends Drive Drunk. <span class=\"xn-person\">Smokey Bear<\/span>. Love Has No Labels.<\/p>\n<p>The Ad Council&#8217;s innovative social good campaigns raise awareness, inspire action and save lives. To learn more, visit\u00a0<u><a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3226027-1&amp;h=2591519129&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D2787160-1%26h%3D1354982539%26u%3Dhttp%253A%252F%252Fwww.adcouncil.org%252F%26a%3DAdCouncil.org&amp;a=AdCouncil.org\" rel=\"nofollow\">AdCouncil.org<\/a><\/u>, follow the Ad Council&#8217;s communities on\u00a0<u><a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3226027-1&amp;h=3219193419&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D2787160-1%26h%3D4207108706%26u%3Dhttp%253A%252F%252Fwww.facebook.com%252Fadcouncil%26a%3DFacebook&amp;a=Facebook\" rel=\"nofollow\">Facebook<\/a><\/u>\u00a0and\u00a0<u><a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3226027-1&amp;h=2899826851&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D2787160-1%26h%3D4253712276%26u%3Dhttp%253A%252F%252Fwww.twitter.com%252Fadcouncil%26a%3DTwitter&amp;a=Twitter\" rel=\"nofollow\">Twitter<\/a><\/u>, and view the creative on\u00a0<u><a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3226027-1&amp;h=3866110897&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D2787160-1%26h%3D837532337%26u%3Dhttp%253A%252F%252Fwww.youtube.com%252Fadcouncil%26a%3DYouTube&amp;a=YouTube\" rel=\"nofollow\">YouTube<\/a><\/u>.<\/p>\n<p><b><u>About United Way<br \/><\/u><\/b><u><a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3226027-1&amp;h=2100200405&amp;u=https%3A%2F%2Fwww.unitedway.org%2F&amp;a=United+Way\" rel=\"nofollow\">United Way<\/a><\/u>\u00a0fights for the health, education and financial stability of every person in every community. With global reach and local impact, we&#8217;re making life better for\u00a048 million\u00a0people\u00a0annually.\u00a0United Way is the world&#8217;s largest privately funded nonprofit,\u00a0working\u00a0in\u00a095% of U.S.\u00a0communities\u00a0and\u00a040\u00a0countries and territories. That&#8217;s why we&#8217;re the mission of choice for\u00a02.5\u00a0million volunteers,\u00a07.7\u00a0million donors\u00a0and\u00a045,000\u00a0corporate partners. In the wake of COVID-19, we&#8217;re\u00a0helping people stay in their homes, stock their pantries, and protect their lives and livelihoods.\u00a0And we&#8217;re working to build resilient, equitable communities.\u00a0Learn more at UnitedWay.org. Follow us: @United Way and #LiveUnited.\u00a0<\/p>\n<p><b><u>About <\/u><\/b><b><u>The <\/u><\/b><b><u>Rockefeller Foundation<br \/><\/u><\/b>The Rockefeller Foundation is a pioneering philanthropy built on collaborative partnerships at the frontiers of science, technology, and innovation to enable individuals, families, and communities to flourish. We work to promote the well-being of humanity and make opportunity universal. Our focus is on scaling renewable energy for all, stimulating economic mobility, and ensuring equitable access to healthy and nutritious food.\u00a0 For more information, sign up for our newsletter at rockefellerfoundation.org and follow us on Twitter <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3226027-1&amp;h=485773805&amp;u=https%3A%2F%2Ftwitter.com%2FRockefellerFdn&amp;a=%40RockefellerFdn\" rel=\"nofollow\">@RockefellerFdn<\/a>.<\/p>\n<p><b><u>About <span class=\"xn-person\">Walton Isaacson<\/span><br \/><\/u><\/b>Founded in 2005, <span class=\"xn-person\">Walton Isaacson<\/span> is led by CEO <span class=\"xn-person\">Aaron Walton<\/span> in partnership with famed NBA legend and entrepreneurial superstar, Earvin &#8220;Magic&#8221; Johnson. <span class=\"xn-person\">Walton Isaacson<\/span> (WI) provides strategic and creative solutions to some of the world&#8217;s largest and most aggressive brand marketers. This innovative agency model marries award-winning, full-service advertising, digital and social capabilities across multiple disciplines, providing value and efficiency to partners. WI&#8217;s marketing specializations include Lifestyle, Entertainment, Experiential, Sports and Branded Content, as well as cultural expertise across Black, Hispanic, LGBTQ and General Market consumer segments. WI is headquartered in <span class=\"xn-location\">Los Angeles<\/span> with additional offices in <span class=\"xn-location\">Chicago<\/span>, <span class=\"xn-location\">Dallas<\/span> and <span class=\"xn-location\">New York<\/span>. For more information on <span class=\"xn-person\">Walton Isaacson<\/span>, please visit <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3226027-1&amp;h=3292802624&amp;u=http%3A%2F%2Fwww.waltonisaacson.com%2F&amp;a=www.waltonisaacson.com\" rel=\"nofollow\">www.waltonisaacson.com<\/a>.<\/p>\n<p><sup>1 <\/sup>&#8220;Real-time Poverty Estimates During the COVID-19 Pandemic through <span class=\"xn-chron\">April 2021<\/span>&#8220;: <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3226027-1&amp;h=1446238762&amp;u=http%3A%2F%2Fpovertymeasurement.org%2Fwp-content%2Fuploads%2F2021%2F05%2FReal-time-Poverty-Estimates-through-April-2021-Updated-May-18-2021.pdf&amp;a=http%3A%2F%2Fpovertymeasurement.org%2Fwp-content%2Fuploads%2F2021%2F05%2FReal-time-Poverty-Estimates-through-April-2021-Updated-May-18-2021.pdf\" rel=\"nofollow\">http:\/\/povertymeasurement.org\/wp-content\/uploads\/2021\/05\/Real-time-Poverty-Estimates-through-April-2021-Updated-May-18-2021.pdf<\/a><br \/><sup>2 <\/sup>National Women&#8217;s Law Center: <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3226027-1&amp;h=838929748&amp;u=https%3A%2F%2Fnwlc.org%2Fwp-content%2Fuploads%2F2021%2F03%2FFinal_NWLC_Press_CovidStats.pdf&amp;a=https%3A%2F%2Fnwlc.org%2Fwp-content%2Fuploads%2F2021%2F03%2FFinal_NWLC_Press_CovidStats.pdf\" rel=\"nofollow\">https:\/\/nwlc.org\/wp-content\/uploads\/2021\/03\/Final_NWLC_Press_CovidStats.pdf<\/a><\/p>\n<p>Logo &#8211; <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3226027-1&amp;h=3668822155&amp;u=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F748305%2FAd_Council_Logo.jpg&amp;a=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F748305%2FAd_Council_Logo.jpg\" rel=\"nofollow\">https:\/\/mma.prnewswire.com\/media\/748305\/Ad_Council_Logo.jpg<\/a> <\/p>\n<p>SOURCE  Ad Council<\/p>\n<\/div>\n<p> <\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p><span class=\"xn-location\">NEW YORK<\/span>, <span class=\"xn-chron\">July 14, 2021<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212; During a time when America has faced one of the worst economic downturns since the Great Depression, and with ongoing updates to many relief programs, a new national PSA campaign launched by the Ad Council and United Way Worldwide, with support from The Rockefeller Foundation, encourages people to call 211 or visit &lt;a target=&quot;_blank&quot;&#8230;<\/p>\n","protected":false},"author":1,"featured_media":94980,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-94979","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mercadeo"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/94979","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=94979"}],"version-history":[{"count":0,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/94979\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media\/94980"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=94979"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=94979"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=94979"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}