{"id":95178,"date":"2021-07-30T09:00:00","date_gmt":"2021-07-30T13:00:00","guid":{"rendered":"https:\/\/hispanicprwire.com\/english-hyundai-shares-in-the-becausefutbol-passion-with-presenting-sponsorship-of-univisions-sabado-futbolero\/"},"modified":"2021-07-30T09:10:19","modified_gmt":"2021-07-30T13:10:19","slug":"hyundai-comparte-la-pasion-de-becausefutbol-con-el-patrocinio-presentador-de-sabado-futbolero-en-univision","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/hyundai-comparte-la-pasion-de-becausefutbol-con-el-patrocinio-presentador-de-sabado-futbolero-en-univision\/","title":{"rendered":"Hyundai Shares in the #BecauseF\u00fatbol Passion with Presenting Sponsorship of Univision&#8217;s S\u00e1bado Futbolero"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n.prntac{\nTEXT-ALIGN: CENTER\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p><span class=\"xn-location\">FOUNTAIN VALLEY, Calif.<\/span>, <span class=\"xn-chron\">July 30, 2021<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212;\u00a0Hyundai has teamed with Univision as the new presenting sponsor of S\u00e1bado Futbolero (Saturday Soccer). Hispanic Americans are a pivotal force in soccer&#8217;s growing influence throughout the U.S., and the campaign, #BecauseF\u00fatbol, features three new Spanish-language TV spots. The campaign highlights the fan rivalry between <span class=\"xn-person\">Chivas and Cruz Azul<\/span> of Liga MX, the most-watched club soccer competition in the U.S. The sponsorship and new ads kick off on <span class=\"xn-chron\">Saturday, July 31<\/span> for the start of the 2021 Torneo\u00a0Apertura.<\/p>\n<div id=\"prni_dvprnejpg4ff6left\" style=\"WIDTH: 100%; TEXT-ALIGN: left\" dir=\"ltr\"><img decoding=\"async\" id=\"prnejpg4ff6left\" title=\"Hyundai has teamed with Univision as the new presenting sponsor of S\u00e1bado Futbolero (Saturday Soccer). The campaign, #BecauseF\u00fatbol, features three new Spanish-language TV spots, including &quot;Lemonade&quot; (pictured).\" border=\"0\" alt=\"Hyundai has teamed with Univision as the new presenting sponsor of S\u00e1bado Futbolero (Saturday Soccer). The campaign, #BecauseF\u00fatbol, features three new Spanish-language TV spots, including &quot;Lemonade&quot; (pictured).\" align=\"middle\" imagelabel=\"General\" src=\"https:\/\/mma.prnewswire.com\/media\/1584883\/LEMONADE_STILL_1.jpg\"\/><\/div>\n<p>&#8220;#BecauseF\u00fatbol perfectly describes the acts of fandom inspired by <span class=\"xn-location\">Mexico&#8217;s<\/span> top sports league,&#8221; said <span class=\"xn-person\">Angela Zepeda<\/span>, CMO, Hyundai Motor America. &#8220;We wanted to join in that spirit with a campaign that entertains fans and connects with Hispanic audiences each week on Univision&#8217;s broadcast.&#8221; <\/p>\n<p>&#8220;We are thrilled to work with a partner in Hyundai that recognizes and shares the passion our audience has for soccer,&#8221; said <span class=\"xn-person\">Dan Riess<\/span>, executive vice president, Chief Growth Officer at Univision. &#8220;From strategy to creative to content to social, Hyundai tapped into our full suite of in-house capabilities to serve as a true end-to-end solution, helping to create a campaign that connects with our fan\u00e1ticos.&#8221;<\/p>\n<p>The new Hyundai TV spots, directed by Argentine <span class=\"xn-person\">Martin Kalina<\/span> of <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3244427-1&amp;h=677874815&amp;u=https%3A%2F%2Fwww.pulsefilms.com%2F&amp;a=Pulse+Films\" rel=\"nofollow\">Pulse Films<\/a>\u00a0and edited by <span class=\"xn-person\">Kyle Brown<\/span> of <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3244427-1&amp;h=2544552211&amp;u=https%3A%2F%2Fexileedit.com%2F&amp;a=Exile\" rel=\"nofollow\">Exile<\/a>, include:<\/p>\n<ul type=\"disc\">\n<li><b><a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3244427-1&amp;h=66641225&amp;u=https%3A%2F%2Fyoutu.be%2FBx137Dq5b-U&amp;a=Asado\" rel=\"nofollow\">Asado<\/a><\/b><b>: <\/b>You&#8217;re never safe at a BBQ with rival fans <\/li>\n<li><b><a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3244427-1&amp;h=2774202606&amp;u=https%3A%2F%2Fyoutu.be%2FnFDqhVK0QQo&amp;a=Abuela\" rel=\"nofollow\">Abuela<\/a><\/b><b>: <\/b>Fan\u00a0passion remains no matter your age <\/li>\n<li><b><a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3244427-1&amp;h=3145177215&amp;u=https%3A%2F%2Fyoutu.be%2F2oXCqA6bEu4&amp;a=Lemonade\" rel=\"nofollow\">Lemonade<\/a><\/b><b>: <\/b>Even lemonade stands get in on the game&#8217;s biggest rivalries<\/li>\n<\/ul>\n<p>During the S\u00e1bado Futbolero broadcast, Hyundai will also have a custom opening sequence that was developed in collaboration with Univision, logo placements on various graphics and in-game virtual ads. The integrated campaign will include custom social content and a call to action for fans to share their club passion. #BecauseF\u00fatbol was conceived and executed by Hyundai&#8217;s agency of record, INNOCEAN <span class=\"xn-location\">USA<\/span>.<\/p>\n<p><b>Hyundai Motor America<br \/><\/b>Hyundai Motor America focuses on &#8216;Progress for Humanity&#8217; and smart mobility solutions. Hyundai offers U.S. consumers a technology-rich lineup of cars, SUVs and electrified vehicles. Our 820 dealers sold more than 620,000 vehicles in the U.S. in 2020, and nearly half were built at Hyundai Motor Manufacturing Alabama. For more information, visit <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3244427-1&amp;h=3785889240&amp;u=http%3A%2F%2Fwww.hyundainews.com%2F&amp;a=www.HyundaiNews.com\" rel=\"nofollow\">www.HyundaiNews.com<\/a>. <\/p>\n<p class=\"prntac\">Hyundai Motor America on <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3244427-1&amp;h=2272427107&amp;u=http%3A%2F%2Ftwitter.com%2Fhyundai&amp;a=Twitter\" rel=\"nofollow\">Twitter<\/a> | <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3244427-1&amp;h=3194158329&amp;u=http%3A%2F%2Fwww.youtube.com%2Fhyundai&amp;a=YouTube\" rel=\"nofollow\">YouTube<\/a> | <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3244427-1&amp;h=4137038426&amp;u=http%3A%2F%2Fwww.facebook.com%2FHyundai&amp;a=Facebook\" rel=\"nofollow\">Facebook<\/a> | <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3244427-1&amp;h=1236701763&amp;u=http%3A%2F%2Fwww.instagram.com%2Fhyundaiusa&amp;a=Instagram\" rel=\"nofollow\">Instagram<\/a> | <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3244427-1&amp;h=1302265280&amp;u=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fhyundai-motor-america%2F&amp;a=LinkedIn\" rel=\"nofollow\">LinkedIn<\/a><\/p>\n<div id=\"prni_dvprnejpg8f4eleft\" style=\"WIDTH: 100%; TEXT-ALIGN: left\" dir=\"ltr\"><img decoding=\"async\" id=\"prnejpg8f4eleft\" title=\"Hyundai Motor America.  (PRNewsFoto\/Hyundai Motor America)\" style=\"HEIGHT: 129px; WIDTH: 400px\" border=\"0\" alt=\"Hyundai Motor America.  (PRNewsFoto\/Hyundai Motor America)\" align=\"middle\" imagelabel=\"General\" src=\"https:\/\/mma.prnewswire.com\/media\/567096\/Hyundai_Motor_America_Logo.jpg\"\/><\/div>\n<p>Photo &#8211; <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3244427-1&amp;h=1712592374&amp;u=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F1584883%2FLEMONADE_STILL_1.jpg&amp;a=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F1584883%2FLEMONADE_STILL_1.jpg\" rel=\"nofollow\">https:\/\/mma.prnewswire.com\/media\/1584883\/LEMONADE_STILL_1.jpg<\/a> <br \/>Logo &#8211; <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3244427-1&amp;h=2412643519&amp;u=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F567096%2FHyundai_Motor_America_Logo.jpg&amp;a=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F567096%2FHyundai_Motor_America_Logo.jpg\" rel=\"nofollow\">https:\/\/mma.prnewswire.com\/media\/567096\/Hyundai_Motor_America_Logo.jpg<\/a> <\/p>\n<p>SOURCE  Hyundai Motor America<\/p>\n<\/div>\n<p> <\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p><span class=\"xn-location\">FOUNTAIN VALLEY, Calif.<\/span>, <span class=\"xn-chron\">July 30, 2021<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212;\u00a0Hyundai has teamed with Univision as the new presenting sponsor of S\u00e1bado Futbolero (Saturday Soccer). Hispanic Americans are a pivotal force in soccer&#8217;s growing influence throughout the U.S., and the campaign, #BecauseF\u00fatbol, features three new Spanish-language TV spots. The campaign highlights the fan rivalry between <span class=\"xn-person\">Chivas and Cruz Azul<\/span> of Liga MX, the most-watched club soccer competition in&#8230;<\/p>\n","protected":false},"author":1,"featured_media":95179,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-95178","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entretenimiento"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/95178","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=95178"}],"version-history":[{"count":0,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/95178\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media\/95179"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=95178"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=95178"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=95178"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}