{"id":95608,"date":"2021-08-30T16:30:00","date_gmt":"2021-08-30T20:29:00","guid":{"rendered":"https:\/\/hispanicprwire.com\/english-together-with-sean-diddy-combs-ciroc-ultra-premium-vodka-launches-newest-cirocstands-campaign-amplifying-stories-of-black-owned-businesses-and-their-founders\/"},"modified":"2021-08-30T16:40:02","modified_gmt":"2021-08-30T20:40:02","slug":"sean-diddy-combs-y-ciroc-ultra-premium-vodka-lanzan-la-campana-nueva-de-cirocstands-amplificando-las-historias-de-fundadores-negros-y-a-sus-negocios","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/sean-diddy-combs-y-ciroc-ultra-premium-vodka-lanzan-la-campana-nueva-de-cirocstands-amplificando-las-historias-de-fundadores-negros-y-a-sus-negocios\/","title":{"rendered":"Together with Sean Diddy Combs, C\u00ceROC Ultra-Premium Vodka Launches Newest #CIROCStands Campaign, Amplifying Stories of Black-Owned Businesses and Their Founders"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p><i>Community-Centered Platform Celebrates Black Businesses During Black Business Month and Year-Round<\/i> <\/p>\n<p><span class=\"xn-location\">NEW YORK<\/span>, <span class=\"xn-chron\">Aug. 30, 2021<\/span> \/PRNewswire-HISPANIC PR WIRE\/\u00a0&#8212;\u00a0<b>C\u00ceROC<\/b> and <b><span class=\"xn-person\">Sean Diddy Combs<\/span><\/b> continue their culture-shifting <b>#CIROCStands<\/b> initiative in support of Black excellence and achievement with their newest campaign, <b>#CIROCStands for Black Businesses<\/b>. Starting in <span class=\"xn-location\">New York City<\/span>, C\u00ceROC will amplify the stories and successes of three local businesses and their owners, providing them with national exposure the C\u00ceROC brand brings and mentorship from renowned C\u00ceROC Black Executive partners. Black Business Month ends on <span class=\"xn-chron\">August 31st<\/span>, but C\u00ceROC wants to make sure that recognition of Black entrepreneurship is celebrated and promoted all year long. That&#8217;s why C\u00ceROC&#8217;s new campaign will consistently amplify Black-owned businesses through digital content on its brand platforms, as well as PR outreach and digital out-of-home advertising in different cities throughout the year, highlighting stories of achievement and success. \u00a0<\/p>\n<p>Experience the interactive Multichannel News Release here: <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3272925-1&amp;h=1480164314&amp;u=https%3A%2F%2Fwww.multivu.com%2Fplayers%2FEnglish%2F8942551-ciroc-vodka-celebrates-black-businesses-cirocstands%2F&amp;a=https%3A%2F%2Fwww.multivu.com%2Fplayers%2FEnglish%2F8942551-ciroc-vodka-celebrates-black-businesses-cirocstands%2F\" rel=\"nofollow\">https:\/\/www.multivu.com\/players\/English\/8942551-ciroc-vodka-celebrates-black-businesses-cirocstands\/<\/a> <\/p>\n<p>&#8220;We are thrilled to expand our #CIROCStands campaign to highlight the stories of three incredible Black female entrepreneurs who are not only successful but making an impact in their communities that will inspire future generations,&#8221; says <span class=\"xn-person\">Ingrid Best<\/span>, Executive Vice President, Global Head of Marketing, Combs Spirits. &#8220;These women personify Black excellence and achievement.&#8221;<\/p>\n<p>Kicking off the series in <span class=\"xn-location\">New York City<\/span> is media personality and entrepreneur <b><a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3272925-1&amp;h=3917848143&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D3272925-1%26h%3D3694971307%26u%3Dhttps%253A%252F%252Fwww.instagram.com%252Fangelayee%252F%253Fhl%253Den%26a%3DAngela%2BYee&amp;a=Angela+Yee\" rel=\"nofollow\"><span class=\"xn-person\">Angela Yee<\/span><\/a><\/b>, who will host and visit three woman-owned businesses in Harlem and <span class=\"xn-location\">Brooklyn<\/span>. Joined by Emmy-nominated photographer\/videographer <b><span class=\"xn-person\">Steven John Irby<\/span><\/b>, aka\u00a0<a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3272925-1&amp;h=90144467&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D3272925-1%26h%3D1994275373%26u%3Dhttps%253A%252F%252Fwww.instagram.com%252Fstevesweatpants%252F%253Fhl%253Den%26a%3D%2540stevesweatpants&amp;a=%40stevesweatpants\" rel=\"nofollow\">@stevesweatpants<\/a>, Angela will interview the business owners to explore their stories and spirit of entrepreneurship and celebrate their dedication and hustle.\u00a0To further support these businesses, C\u00ceROC will be redirecting their advertising dollars to feature these businesses together with the C\u00ceROC brand on billboards in Times Square and each ground-breaking female founder will be paired with one of C\u00ceROC&#8217;s Black Executive partners, who will provide mentorship. <\/p>\n<p>&#8220;As a brand, we are committed to amplifying and celebrating Black voices across the country and giving a platform to Black changemakers and their ongoing work,&#8221; says <span class=\"xn-person\">Adrienne Cuschieri<\/span>, Brand Director of C\u00ceROC. &#8220;Through #CIROCStands, we are proud to partner with leaders in their communities to share positive and powerful messages that spread joy and celebrate those defining culture and shaping the future.&#8221;\u00a0\u00a0<\/p>\n<p>The <span class=\"xn-location\">New York City<\/span> profiles include:<\/p>\n<ul type=\"disc\">\n<li><b><a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3272925-1&amp;h=472285530&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D3272925-1%26h%3D1834900084%26u%3Dhttps%253A%252F%252Fwww.instagram.com%252Fthebarkshoppe%252F%253Fhl%253Den%26a%3DThe%2BBark%2BShoppe&amp;a=The+Bark+Shoppe\" rel=\"nofollow\">The Bark Shoppe<\/a><\/b>, Harlem&#8217;s first and only 24-hour dog care facility. Founder <b><span class=\"xn-person\">Melissa Mitchner<\/span><\/b> hopes to be &#8220;a brand that old Harlem can identify with, and new Harlem can appreciate.&#8221; She will be mentored by Senior Vice President, <span class=\"xn-person\">Urban Promotions<\/span> &amp; Artist Relations at Def Jam Records<b> <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3272925-1&amp;h=1693522124&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D3272925-1%26h%3D2552985138%26u%3Dhttps%253A%252F%252Fwww.instagram.com%252Fmznatina%252F%253Fhl%253Den%26a%3DNatina%2BNimene&amp;a=Natina+Nimene\" rel=\"nofollow\"><span class=\"xn-person\">Natina Nimene<\/span><\/a><\/b>, who is committed to using her voice and resources for change. <\/li>\n<li><b><a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3272925-1&amp;h=3127027186&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D3272925-1%26h%3D4006090107%26u%3Dhttps%253A%252F%252Fwww.instagram.com%252Fthebakeryonbergen%252F%253Fhl%253Den%26a%3DThe%2BBakery%2Bon%2BBergen&amp;a=The+Bakery+on+Bergen\" rel=\"nofollow\">The Bakery on Bergen<\/a><\/b>, a small Black\/Asian woman-owned business located in the heart of <span class=\"xn-location\">Prospect Heights<\/span>. Community-focused owner <b><span class=\"xn-person\">Akim Vann<\/span><\/b> will be paired with Executive Vice President of Programming at iHeart Media<b> <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3272925-1&amp;h=481360346&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D3272925-1%26h%3D2785978517%26u%3Dhttps%253A%252F%252Fwww.instagram.com%252Ftheamitchem%252F%253Fhl%253Den%26a%3DThea%2BMitchem&amp;a=Thea+Mitchem\" rel=\"nofollow\"><span class=\"xn-person\">Thea Mitchem<\/span><\/a><\/b>, the conglomerate&#8217;s highest-ranking woman of color. <\/li>\n<li><b><a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3272925-1&amp;h=3761435633&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D3272925-1%26h%3D2712843022%26u%3Dhttps%253A%252F%252Fwww.instagram.com%252Fthesalonbyursulastephen%252F%253Fhl%253Den%26a%3DUrsula%2BStephen%2BThe%2BSalon&amp;a=Ursula+Stephen+The+Salon\" rel=\"nofollow\">Ursula Stephen The Salon<\/a><\/b>, a boutique salon that has been described as &#8220;Urban Posh,&#8221; the perfect mixture between city chic and the flavor of <span class=\"xn-location\">Brooklyn<\/span>. Founder and celebrity stylist <b><span class=\"xn-person\">Ursula Stephen<\/span><\/b> will be paired with <b><a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3272925-1&amp;h=1503517468&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D3272925-1%26h%3D3594663143%26u%3Dhttps%253A%252F%252Fwww.instagram.com%252Fbrandicedaniel%252F%253Fhl%253Den%26a%3DBrandice%2BDaniel&amp;a=Brandice+Daniel\" rel=\"nofollow\"><span class=\"xn-person\">Brandice Daniel<\/span><\/a><\/b>, Founder and CEO of Harlem&#8217;s Fashion Row (HFR), the most prestigious platform for multicultural fashion designers.<\/li>\n<\/ul>\n<p>To learn more about the #CIROCStands platform, the featured businesses and business owners in this campaign and the next cities and Black businesses to be amplified with the C\u00ceROC brand, visit @CIROC on Instagram. <\/p>\n<p><b>About C\u00ceROC Ultra-Premium Vodka<br \/><\/b>C\u00ceROC Ultra-Premium Vodka is gluten-free and distilled from fine French grapes; a process inspired by over a century of wine-making expertise and craftsmanship, providing a crisp, clean taste and citrus nose. Launched nationwide in <span class=\"xn-chron\">January 2003<\/span>, DIAGEO \u2013 the world&#8217;s largest spirits and beer company \u2013 made spirits history in <span class=\"xn-chron\">October 2007<\/span> by entering into a strategic alliance with entertainment entrepreneur <span class=\"xn-person\">Sean Diddy Combs<\/span>, in which Mr. Combs and Combs Enterprises assumed the lead on all brand management activities for C\u00ceROC. The flavor portfolio includes C\u00ceROC RED BERRY, C\u00ceROC COCONUT, C\u00ceROC PEACH, C\u00ceROC PINEAPPLE, C\u00ceROC APPLE, C\u00ceROC MANGO and C\u00ceROC SUMMER WATERMELON. In <span class=\"xn-chron\">June 2018<\/span>, Sean\u00a0Diddy Combs and Makers of C\u00ceROC entered the brown spirits category with the introduction of C\u00ceROC VS, Fine French Brandy. Please drink responsibly. Must be 21+ to enjoy. <\/p>\n<p><b>About DIAGEO North America\u00a0<br \/><\/b>DIAGEO is a global leader in beverage alcohol with an outstanding collection of brands including <span class=\"xn-person\">Johnnie Walker<\/span>, Crown Royal, Bulleit and <span class=\"xn-location\">Buchanan&#8217;s<\/span> whiskies, Smirnoff, C\u00eeroc and Ketel One vodkas, Casamigos, <span class=\"xn-person\">DeLeon and Don Julio<\/span> tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.<\/p>\n<p>DIAGEO is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world.\u00a0<\/p>\n<p>For more information about DIAGEO, their people, brands, and performance, visit\u00a0<a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3272925-1&amp;h=211079206&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D3272925-1%26h%3D3659934181%26u%3Dhttp%253A%252F%252Fwww.diageo.com%252F%26a%3Dwww.diageo.com&amp;a=www.diageo.com\" rel=\"nofollow\">www.diageo.com<\/a>. Visit DIAGEO&#8217;S global responsible drinking resource,\u00a0<a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3272925-1&amp;h=3370565575&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D3272925-1%26h%3D3232233302%26u%3Dhttp%253A%252F%252Fwww.drinkiq.com%252F%26a%3Dwww.DRINKiQ.com&amp;a=www.DRINKiQ.com\" rel=\"nofollow\">www.DRINKiQ.com<\/a>, for information, initiatives, and ways to share best practice. Follow at Twitter and Instagram for news and information about DIAGEO North America: @Diageo_NA.<\/p>\n<p\/>\n<p>SOURCE  Diageo<\/p>\n<\/div>\n<p> <\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p><i>Community-Centered Platform Celebrates Black Businesses During Black Business Month and Year-Round<\/i> <\/p>\n<p><span class=\"xn-location\">NEW YORK<\/span>, <span class=\"xn-chron\">Aug. 30, 2021<\/span> \/PRNewswire-HISPANIC PR WIRE\/\u00a0&#8212;\u00a0<b>C\u00ceROC<\/b> and <b><span class=\"xn-person\">Sean Diddy Combs<\/span><\/b> continue their culture-shifting <b>#CIROCStands<\/b> initiative in support of Black excellence and achievement with their newest campaign, <b>#CIROCStands for Black Businesses<\/b>. Starting in <span class=\"xn-location\">New York City<\/span>, C\u00ceROC will&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[15],"tags":[],"class_list":["post-95608","post","type-post","status-publish","format-standard","hentry","category-interes-humano"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/95608","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=95608"}],"version-history":[{"count":0,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/95608\/revisions"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=95608"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=95608"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=95608"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}