{"id":95858,"date":"2021-09-15T12:02:00","date_gmt":"2021-09-15T15:56:00","guid":{"rendered":"https:\/\/hispanicprwire.com\/english-california-association-of-realtors-launches-spanish-language-homebuying-advertising-campaign\/"},"modified":"2021-09-15T12:10:01","modified_gmt":"2021-09-15T16:10:01","slug":"california-association-of-realtors-lanza-campana-de-publicidad-en-espanol-para-compra-de-vivienda","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/california-association-of-realtors-lanza-campana-de-publicidad-en-espanol-para-compra-de-vivienda\/","title":{"rendered":"California Association of REALTORS\u00ae Launches Spanish-Language Homebuying Advertising Campaign"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p><span class=\"xn-location\">LOS ANGELES<\/span>, <span class=\"xn-chron\">Sept. 15, 2021<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212;\u00a0Hispanic homeownership is expected to explode over the next two decades, and the California Association of REALTORS\u00ae (C.A.R.) is launching a Spanish-language advertising campaign to educate first-time homebuyers about the home-buying process.<\/p>\n<div id=\"prni_dvprnejpg21adleft\" style=\"WIDTH: 100%; TEXT-ALIGN: left\" dir=\"ltr\"><img decoding=\"async\" id=\"prnejpg21adleft\" title=\"CALIFORNIA ASSOCIATION OF REALTORS\" border=\"0\" alt=\"CALIFORNIA ASSOCIATION OF REALTORS\" align=\"middle\" imagelabel=\"General\" src=\"https:\/\/mma.prnewswire.com\/media\/172996\/carlogo_vertical_copy_logo.jpg\"\/><\/div>\n<p>&#8220;More than 25% of Hispanic consumers who rent in <span class=\"xn-location\">California<\/span> can afford to buy a home,&#8221; said C.A.R. President <span class=\"xn-person\">Dave Walsh<\/span>. &#8220;We want to empower them with knowledge about qualifying, shopping and closing on a home. We&#8217;ve learned through our research that they&#8217;re concerned about affordability and saving for down payments. But, they&#8217;re young and ambitious and ready to make their move, and we want them to know REALTORS\u00ae can provide valuable guidance on all aspects of the homebuying journey.&#8221;<\/p>\n<p>C.A.R.&#8217;s research found that four out of five Hispanic consumers surveyed are interested in buying a home but aren&#8217;t aware they can qualify. Price, neighborhood safety, and the size and number of bedrooms were the biggest factors driving homebuying decisions. Millennials and young Gen-Xers had the greatest interest in buying.<\/p>\n<p>&#8220;We learned that 85% of Hispanic homebuyers saw owning a home as part of the American dream,&#8221; Walsh said. &#8220;They want a home large enough to accommodate their families, and they want to work with a REALTOR\u00ae who is bilingual, culturally knowledgeable, and can educate them about the homebuying process.&#8221;<\/p>\n<p>The campaign will feature digital banner ads, paid social media, and radio spots in Spanish and English. Consumers can explore <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3292055-1&amp;h=3508280157&amp;u=http%3A%2F%2Fwww.bringyourfamilyhome.com%2F&amp;a=www.BringYourFamilyHome.com\" rel=\"nofollow\">www.BringYourFamilyHome.com<\/a>\u00a0and <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3292055-1&amp;h=810311393&amp;u=http%3A%2F%2Fwww.guiandoteacasa.com%2F&amp;a=www.guiandoteacasa.com\" rel=\"nofollow\">www.guiandoteacasa.com<\/a>, new English and Spanish-language educational websites, promoting financial literacy, the importance of credit scores, steps in the homebuying process, and how to contact a REALTOR\u00ae. <\/p>\n<p>&#8220;Hispanic homebuyers are tech-savvy, starting their home-buying journey online but desire support later in the process as they look for guidance in financing and closing,&#8221; Walsh said. &#8220;REALTORS\u00ae are especially skilled and knowledgeable to assist every step of the way to make that dream of homeownership a reality and close the homeownership gap for the Hispanic community.&#8221; <\/p>\n<p><b>About the California Association of REALTORS\u00ae<br \/><\/b>Leading the way\u2026\u00ae in <span class=\"xn-location\">California<\/span> real estate for more than 110 years, the <b><a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3292055-1&amp;h=1623887011&amp;u=http%3A%2F%2Fwww.car.org%2F&amp;a=CALIFORNIA+ASSOCIATION+OF+REALTORS%C2%AE\" rel=\"nofollow\"><span class=\"xn-location\">CALIFORNIA<\/span> ASSOCIATION OF REALTORS\u00ae<\/a><\/b>\u00a0is one of the largest state trade organizations in <span class=\"xn-location\">the United States<\/span> with more than 200,000 members dedicated to the advancement of professionalism in real estate. C.A.R is headquartered in <span class=\"xn-location\">Los Angeles<\/span>.<\/p>\n<p>Logo &#8211; <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3292055-1&amp;h=984208984&amp;u=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F172996%2Fcarlogo_vertical_copy_logo.jpg&amp;a=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F172996%2Fcarlogo_vertical_copy_logo.jpg\" rel=\"nofollow\">https:\/\/mma.prnewswire.com\/media\/172996\/carlogo_vertical_copy_logo.jpg<\/a> <\/p>\n<p>SOURCE  <span class=\"xn-location\">CALIFORNIA<\/span> ASSOCIATION OF REALTORS\u00ae (C.A.R.)<\/p>\n<\/div>\n<p> <\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p><span class=\"xn-location\">LOS ANGELES<\/span>, <span class=\"xn-chron\">Sept. 15, 2021<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212;\u00a0Hispanic homeownership is expected to explode over the next two decades, and the California Association of REALTORS\u00ae (C.A.R.) is launching a Spanish-language advertising campaign to educate first-time homebuyers about the home-buying process.<\/p>\n<div id=\"prni_dvprnejpg21adleft\" dir=\"ltr\">&lt;img id=&quot;prnejpg21adleft&quot; title=&quot;CALIFORNIA ASSOCIATION OF REALTORS&quot; border=&quot;0&quot; alt=&quot;CALIFORNIA ASSOCIATION OF&#8230;<\/p>\n","protected":false},"author":1,"featured_media":95859,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-95858","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-negocios-y-finanzas"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/95858","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=95858"}],"version-history":[{"count":0,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/95858\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media\/95859"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=95858"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=95858"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=95858"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}