{"id":96203,"date":"2021-10-04T05:17:00","date_gmt":"2021-10-01T00:41:00","guid":{"rendered":"https:\/\/hispanicprwire.com\/english-anas-aimm-teams-up-with-nielsen-and-media-framework-to-launch-long-awaited-list-of-minority-owned-media-and-provide-understanding-of-investment-and-reach\/"},"modified":"2021-10-04T05:20:01","modified_gmt":"2021-10-04T09:20:01","slug":"la-aimm-de-ana-se-une-a-nielsen-y-media-framework-para-lanzar-la-esperada-lista-de-medios-de-propiedad-de-minorias-y-ofrecer-una-vision-de-la-inversion-y-el-alcance","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/la-aimm-de-ana-se-une-a-nielsen-y-media-framework-para-lanzar-la-esperada-lista-de-medios-de-propiedad-de-minorias-y-ofrecer-una-vision-de-la-inversion-y-el-alcance\/","title":{"rendered":"ANA&#8217;s AIMM Teams Up With Nielsen And Media Framework To Launch Long Awaited List Of Minority Owned Media And Provide Understanding Of Investment And Reach"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p><span class=\"xn-location\">NEW YORK<\/span>, <span class=\"xn-chron\">Sept. 30, 2021<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212;\u00a0ANA&#8217;s <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3309399-1&amp;h=2813301944&amp;u=https%3A%2F%2Fwww.anaaimm.net%2F&amp;a=Alliance+for+Inclusive+and+Multicultural+Marketing+(AIMM)\" rel=\"nofollow\">Alliance for Inclusive and Multicultural Marketing (AIMM)<\/a>, Nielsen (NYSE: NLSN) and Media Framework announce a collaboration aimed at increasing investments in multicultural and inclusive-owned media (African American, Asian, Hispanic, LGBTQ and People with Disabilities) to help brands and agencies measure their investment and impact on multicultural and inclusive-owned media and the communities these represent.\u00a0 On <span class=\"xn-chron\">October 8<\/span><sup>th<\/sup>, during the ANA Masters of Marketing Conference, AIMM will release the most comprehensive and validated diverse-owned media list in the industry, created by Media Framework via its database of media vendors &#8211; MAVEN.\u00a0 Paired with this list, AIMM and Nielsen are also releasing a new &#8220;Diverse Owned Media Planning and Investment Guide&#8221; &#8211; free to the industry &#8211; that will include profiles and aggregated metrics of diverse-owned media on TV, radio and digital platforms with their related audience descriptions, estimated reach, gross impressions and more.<\/p>\n<div id=\"prni_dvprnejpg17daleft\" style=\"WIDTH: 100%; TEXT-ALIGN: left\" dir=\"ltr\"><img decoding=\"async\" id=\"prnejpg17daleft\" title=\"ANA's Alliance for Inclusive and Multicultural Marketing (AIMM) Logo (PRNewsfoto\/ANA\u2019s Alliance for Inclusive and Multicultural Marketing (AIMM))\" border=\"0\" alt=\"ANA's Alliance for Inclusive and Multicultural Marketing (AIMM) Logo (PRNewsfoto\/ANA\u2019s Alliance for Inclusive and Multicultural Marketing (AIMM))\" align=\"middle\" imagelabel=\"General\" src=\"https:\/\/mma.prnewswire.com\/media\/1640443\/ANA_AIMM_Logo.jpg\"\/><\/div>\n<p>The partnership aligns with ANA AIMM&#8217;s vision for the industry to #SeeALL and its commitment to increase the visibility of diverse-owned media across national, local and cable TV, radio and digital entities.\u00a0 The resources will also allow marketers and agencies to discover and build partnerships with diverse media companies.<\/p>\n<p>&#8220;Together, we are creating a more equitable playing field by bringing greater visibility to all players in the industry, providing valuable data to advertisers and connecting brands with the diverse-owned media in which so many of them have pledged to financially invest,&#8221; said <span class=\"xn-person\">Lisette Arsuaga<\/span>, Co-Founder of ANA AIMM.\u00a0 &#8220;It&#8217;s time the industry invests in engaging multicultural and diverse audiences who are key to business growth.\u00a0 That effort cannot be maximized without investing in both diverse-owned AND targeted media.&#8221; <\/p>\n<p>AIMM&#8217;s work in this space supports AIMM&#8217;s Seven-Point Pledge to address systemic inequities in the marketing and advertising industry,\u00a0specifically by:\u00a0<\/p>\n<ul type=\"disc\">\n<li>Helping brands and agencies plan and measure fair investments commensurate with opportunity <\/li>\n<li>Going beyond traditional efficiency reach measurements by overlaying new critical measures of Cultural Relevance capturing the quality of the connection proven to enhance engagement and impact<\/li>\n<\/ul>\n<p>&#8220;We embrace AIMM&#8217;s 7 Point Pledge and are excited to work with AIMM in an industry wide effort to increase investment in minority, LGBTQ+ and disability-owned media companies that will fuel their ability to, in turn, invest in improving and expanding their offerings, especially in culturally relevant content&#8221;\u00a0 Stated Kathleen Coffey, CEO and Founder of Media Framework.\u00a0 &#8220;Identifying, documenting, and tracking diverse media ownership is the most challenging part of what we do at Media Framework, but it is also the most rewarding.&#8221;<\/p>\n<p>ANA AIMM will evaluate current advertising spend on diverse-owned media and establish industry investment benchmarks, informed by Nielsen AdIntel, the company&#8217;s advertising monitoring service.\u00a0 This will enable the partners to track the growth of advertising spend on diverse-owned media in various markets and across TV, radio, print and digital platforms over time.<\/p>\n<p>Comprising nearly 7% of all media entities, multicultural &amp; inclusive-owned media are a key component for advertising spend, and with further investment these entities can continue to grow and serve their communities.\u00a0 According to MAVEN data on multicultural &amp; inclusive-owned entities categorized to date: 40% are currently Hispanic-owned, 40% Black or HBCU-owned, 10% Asian-owned, 7% Native American-owned, 2% LBGTQ-owned and 1% owned by people with disabilities.\u00a0 Part of AIMM and MAVEN&#8217;s work will involve sourcing and vetting further diverse-owned media entities in order to come closer to the full understanding of the universe of these diverse media entities.<\/p>\n<p>&#8220;As part of our commitment to creating a better media future for all people, we want to raise the visibility of the diverse-owned media that play a critical role in reaching and representing the increasingly diverse U.S.\u00a0 population,&#8221; said <span class=\"xn-person\">David Kenny<\/span>, Nielsen CEO.\u00a0 &#8220;Through our work with ANA AIMM, we are also empowering advertisers to more effectively measure their investments.&#8221;\u00a0<\/p>\n<p>&#8220;ANA has worked on behalf of advertisers and brands to ensure their investments are measurable in all media,&#8221; said <span class=\"xn-person\">Bob Liodice<\/span>, CEO of the ANA.\u00a0 &#8220;We are honored to have informed this work which will raise the visibility of the value and high relevancy of diverse-owned media to advertisers.\u00a0 Not only are we helping marketers, but we are also doubling down on the ANA&#8217;s commitment to addressing the systemic inequalities in our industry.&#8221;<\/p>\n<p>The Cultural Insights Impact Measure (CIIM\u2122) from AIMM and partner company CIIMatters will provide further support to advertisers as they begin to increase investment in diverse-media entities.\u00a0 <\/p>\n<p>&#8220;The investments in diverse-owned media that will yield the greatest ROI will be those that bring cultural relevancy to the networks&#8217; audiences,&#8221; said <span class=\"xn-person\">Carlos Santiago<\/span>, Co-Founder of AIMM.\u00a0 &#8220;By providing advertisers an understanding of the cultural value of minority owned media&#8217;s programming, CIMM helps advertisers to connect with target segments via relevant programming, understanding both where to invest and how to target key audiences.&#8221;<\/p>\n<p>ANA AIMM continues to lead the industry towards more inclusive and culturally relevant practices.\u00a0 To get involved in ANA AIMM or learn more about the diverse-owned media collaboration and\/or accessing the list, please visit\u00a0<a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3309399-1&amp;h=3662169140&amp;u=https%3A%2F%2Fwww.anaaimm.net%2F&amp;a=https%3A%2F%2Fwww.anaaimm.net%2F\" rel=\"nofollow\">https:\/\/www.anaaimm.net\/<\/a>.<\/p>\n<p>To be considered for inclusion in the multicultural and inclusive-owned media list, please reach out to <a target=\"_blank\" href=\"mailto:info@mediaframework.com\" rel=\"nofollow\">info@mediaframework.com<\/a>.\u00a0 The special list offer consisting multicultural and inclusive minority owned media will be exclusive to ANA and AIMM members by subscription.\u00a0 More extensive tools for agencies and marketers may be accessible directly from Media Framework.\u00a0 <\/p>\n<p><b><u>About the Alliance for Inclusive and Multicultural Marketing (AIMM)<br \/><\/u><\/b>ANA&#8217;s Alliance for Inclusive and Multicultural Marketing (AIMM) was established in 2016 to provide corporations with viable solutions for growth by addressing opportunities in Multicultural and Inclusive marketing.\u00a0 AIMM comprises senior-level advertisers, media\/publishers, research and data companies, agencies and trade organizations, to spotlight the missed growth potential in General, Hispanic, African American, Asian-American and LGBTQ markets.\u00a0 This extraordinary working group of industry leaders is transforming the way multicultural and inclusive marketing is seen and understood via an industry-wide reboot \u2013 the largest ever in this space.\u00a0 Beyond simply identifying where growth potential lies, AIMM shows its members (and the industry) how to best maximize this potential towards positive bottom-line impact.\u00a0 AIMM is the leading authority in the space.<\/p>\n<p><b><u>About the Association of National Advertisers (ANA)<br \/><\/u><\/b>The\u202fANA (Association of National Advertisers)&#8217;s mission is to drive growth for marketing professionals, for brands and businesses, and for the industry.\u00a0 Growth is foundational for all participants in the ecosystem.\u00a0 The ANA seeks to align those interests by leveraging the 12-point ANA Growth Agenda, which has been endorsed and embraced by the ANA Board of Directors and the Global CMO Growth Council.\u00a0 The ANA&#8217;s membership consists of 1,400-plus domestic and international companies, including more than 900 client-side marketers and nonprofit fundraisers and 500 marketing solutions providers (data science and technology companies, ad agencies, publishers, media companies, suppliers, and vendors).\u00a0 Collectively, ANA member companies represent 20,000 brands, engage 50,000 industry professionals, and invest more than <span class=\"xn-money\">$400 billion<\/span> in marketing and advertising annually.\u00a0 <\/p>\n<p><b><u>About Nielsen <\/u><\/b><br \/>Nielsen Holdings plc (NYSE: NLSN) is a leading global data and analytics company that provides a holistic and objective understanding of the media industry.\u00a0 With offerings spanning audience measurement, audience outcomes and content, Nielsen offers its clients and partners simple solutions to complex questions and optimizes the value of their investments and growth strategies.\u00a0 It is the only company that can offer de-duplicated cross-media audience measurement.\u00a0 Audience is Everything<span>\u2122<\/span> to Nielsen and its clients, and Nielsen is committed to ensuring that every voice counts.\u00a0 <\/p>\n<p>An S&amp;P 500 company, Nielsen offers measurement and analytics service in nearly 60 countries.\u00a0 Learn more at <a href=\"http:\/\/www.nielsen.com\" rel=\"nofollow\">www.nielsen.com<\/a> or <a href=\"http:\/\/www.nielsen.com\/investors\" rel=\"nofollow\">www.nielsen.com\/investors<\/a> and connect with us on twitter.com\/Nielsen, linkedin.com\/company\/nielsen, facebook.com\/Nielsen and instagram.com\/lifeatnielsen.<\/p>\n<p><b><u>About Media Framework<\/u><\/b><br \/>Media Framework facilitates advertising business intelligence for consumer media and diversity. Media Framework&#8217;s MAVEN Diversity fuels media supplier diverse ownership and reporting for advertising agencies and marketers across 17 diverse categories for both certified and classified media companies.\u00a0\u00a0<\/p>\n<p>Media Framework&#8217;s MAVEN Diversity provides the most\u00a0comprehensive business intelligence platform for agencies and brands to discover and build partnerships with diverse media companies.\u00a0 Building on more than a decade of diversity research and expertise, MAVEN&#8217;s Diversity platform equips agencies and advertisers with the tools they need to effectively grow diverse spending to meet diversity goals. MAVEN was developed in 2008 in collaboration with the 4 largest holding companies and MAVEN Diversity was launched in 2012.\u00a0 Founder and CEO\u00a0Kathleen Coffey began Media Framework in 1999 with Snapshots, a local market profiling service, and has evolved her business alongside the media landscape.\u00a0 She has over 30 years of experience in buying, selling, designing, managing, and utilizing media and market research.\u00a0 <\/p>\n<p><b><u>About Cultural Insights Impact Measure (CIIM)<\/u><\/b><br \/>CIIM\u2122 (Cultural Insights Impact Measure\u2122)\u00a0is the industry-leading metric validating the incremental value of cultural relevance in ads and programming demonstrating that culture explains 40% of campaign&#8217; sales success and viewers&#8217; preference.\u00a0 Created in partnership with AIMM member companies, CIIM\u2122 provides a guide for brands and content creators to benchmark their cultural journey progress.\u00a0 To date, over 600,000 evaluations across 350 shows and 1,200 ads by 400+ brands have been tested.<\/p>\n<p>Logo\u00a0&#8211; <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3309399-1&amp;h=4003181215&amp;u=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F1640443%2FANA_AIMM_Logo.jpg&amp;a=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F1640443%2FANA_AIMM_Logo.jpg\" rel=\"nofollow\">https:\/\/mma.prnewswire.com\/media\/1640443\/ANA_AIMM_Logo.jpg<\/a> <\/p>\n<p>SOURCE  ANA\u2019s Alliance for Inclusive and Multicultural Marketing (AIMM)<\/p>\n<\/div>\n<p> <\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p><span class=\"xn-location\">NEW YORK<\/span>, <span class=\"xn-chron\">Sept. 30, 2021<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212;\u00a0ANA&#8217;s <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3309399-1&amp;h=2813301944&amp;u=https%3A%2F%2Fwww.anaaimm.net%2F&amp;a=Alliance+for+Inclusive+and+Multicultural+Marketing+(AIMM)\" rel=\"nofollow noopener\">Alliance for Inclusive and Multicultural Marketing (AIMM)<\/a>, Nielsen (NYSE: NLSN) and Media Framework announce a collaboration aimed at increasing investments in multicultural and inclusive-owned media (African American,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":96204,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-96203","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mercadeo"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/96203","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=96203"}],"version-history":[{"count":0,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/96203\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media\/96204"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=96203"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=96203"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=96203"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}