{"id":96364,"date":"2021-10-07T14:18:00","date_gmt":"2021-10-07T18:14:00","guid":{"rendered":"https:\/\/hispanicprwire.com\/english-buchanans-scotch-whisky-launches-what-glory-we-are-campaign-celebrating-those-who-embody-the-spirit-of-the-200-100-hispanic-and-100-american\/"},"modified":"2021-10-07T14:20:07","modified_gmt":"2021-10-07T18:20:07","slug":"buchanans-scotch-whisky-lanza-la-campana-what-glory-we-are-para-celebrar-a-los-que-personifican-el-espiritu-del-200-100-hispano-y-100-americano","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/buchanans-scotch-whisky-lanza-la-campana-what-glory-we-are-para-celebrar-a-los-que-personifican-el-espiritu-del-200-100-hispano-y-100-americano\/","title":{"rendered":"Buchanan&#8217;s Scotch Whisky Launches &#8220;What Glory We Are&#8221; Campaign Celebrating Those Who Embody the Spirit of the 200%: 100% Hispanic and 100% American"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p><span class=\"xn-location\">NEW YORK<\/span>, <span class=\"xn-chron\">Oct. 7, 2021<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212;\u00a0<b>Buchanan&#8217;s Blended Scotch Whisky<\/b> honors Hispanic Heritage Month with the introduction of &#8220;What Glory We Are,&#8221; the brand&#8217;s new national advertising campaign that celebrates the unique duality of the Hispanic American experience as 100% Hispanic and 100% American. Created by award-winning advertising agency Crispin Porter Bogusky&#8217;s (CPB) distributed talent network in <span class=\"xn-location\">North America<\/span>, the new campaign unites those who embody the spirit of the 200%, by celebrating those who live the best of both worlds. From energizing video spots to vibrant out of home creative, we are introduced to a Hispanic American cast (dubbed the 200%ers) embracing their cultural experiences, perspective and self-expression through food, music, sports, traditions and more. <\/p>\n<p>Experience the interactive Multichannel News Release here: <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3316100-1&amp;h=3614862682&amp;u=https%3A%2F%2Fwww.multivu.com%2Fplayers%2FEnglish%2F8961651-buchanans-scotch-whisky-what-glory-we-are-campaign-hispanic-american%2F&amp;a=https%3A%2F%2Fwww.multivu.com%2Fplayers%2FEnglish%2F8961651-buchanans-scotch-whisky-what-glory-we-are-campaign-hispanic-american%2F\" rel=\"nofollow\">https:\/\/www.multivu.com\/players\/English\/8961651-buchanans-scotch-whisky-what-glory-we-are-campaign-hispanic-american\/<\/a> <\/p>\n<p>Notable 200%ers include Gold medal Olympian <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3316100-1&amp;h=3624974073&amp;u=https%3A%2F%2Fwww.instagram.com%2Fp%2FCSu0eS9A57W%2F&amp;a=Jasmine+Camacho-Quinn\" rel=\"nofollow\"><b><span class=\"xn-person\">Jasmine Camacho-Quinn<\/span><\/b><\/a>\u00a0who sparked a national discussion this summer on her identity, specifically on what it meant to be 100% Hispanic and 100% American. With an African American father from <span class=\"xn-location\">South Carolina<\/span> and a Puerto Rican mother from <span class=\"xn-person\">Trujillo Alto<\/span>, Jasmine&#8217;s cultural pride runs deeper than language. Born in <span class=\"xn-location\">South Carolina<\/span>, she represented the Puerto Rican track and field team in <span class=\"xn-location\">Tokyo<\/span> this year, sparking debate on identity after competing for her mother&#8217;s homeland. As Jasmine&#8217;s story is a shared experience for many families here in the U.S., Buchanan&#8217;s is committed to spotlighting and celebrating the Hispanic American community by sharing their unique stories and raising a glass to those living a 200% life \u2013 united as bigger, more authentic and more flavorful. <\/p>\n<p>To bring the campaign to life and toast to the diversity and uniqueness within all Hispanic American communities, Buchanan&#8217;s intentionally featured real, everyday people across different creative fields along with brand partners who are living life at 200%, including: <\/p>\n<ul type=\"disc\">\n<li><a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3316100-1&amp;h=1258240918&amp;u=https%3A%2F%2Fwww.instagram.com%2Fequihua_official%2F%3Fhl%3Den&amp;a=Brenda+Equihua\" rel=\"nofollow\"><span class=\"xn-person\">Brenda Equihua<\/span><\/a> \u2013 LA-based designer who has taken the fashion industry by storm with her &#8216;cobijas&#8217; (popular Mexican blankets) that reflect her Mexican American roots and celebrate Latino culture. Brenda added her 200% spirit to the new campaign by contributing beautiful Equihua garments. <\/li>\n<li><a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3316100-1&amp;h=3057617153&amp;u=https%3A%2F%2Fwww.instagram.com%2Fguin_gui%2F&amp;a=Elvy+Perez\" rel=\"nofollow\"><span class=\"xn-person\">Elvy Perez<\/span><\/a> \u2013 Puerto Rican-born celebrity hairstylist who is braiding her way into mainstream American culture. <\/li>\n<li><a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3316100-1&amp;h=2131072882&amp;u=https%3A%2F%2Fwww.instagram.com%2Fitsamanuworld%2F%3Futm_medium%3Dcopy_link&amp;a=Manuel+Mendez\" rel=\"nofollow\"><span class=\"xn-person\">Manuel Mendez<\/span><\/a> \u2013 Renowned Dominican American stylist whose ensembles have been worn by leading global celebrities and brought his 200% spirit to style the cast in this campaign with unique looks. <\/li>\n<li><a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3316100-1&amp;h=2392550511&amp;u=https%3A%2F%2Fwww.instagram.com%2Fdjbembona%2F%3Fhl%3Den&amp;a=Bembona\" rel=\"nofollow\">Bembona<\/a> \u2013 DJ-Artist of Puerto Rican &amp; Panamanian descent who&#8217;s bridging, healing &amp; empowering the Black Diaspora through music + leading key moments in her home of NYC &amp; beyond. <\/li>\n<li><a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3316100-1&amp;h=2838120895&amp;u=https%3A%2F%2Fwww.instagram.com%2Fthe_internest%2F&amp;a=Ernesto+Macias\" rel=\"nofollow\"><span class=\"xn-person\">Ernesto Macias<\/span><\/a> \u2013 Texan-born Mexican American writer and editor who uses his platform to tell stories that help shape today&#8217;s culture. <\/li>\n<li><a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3316100-1&amp;h=3431523553&amp;u=https%3A%2F%2Fwww.instagram.com%2Fyolicocktails%2F%3Fhl%3Den&amp;a=Yolanda+Baez\" rel=\"nofollow\"><span class=\"xn-person\">Yolanda Baez<\/span><\/a> \u2013 Puerto Rican native New Yorker mixologist who brings people together through creative cocktails. <\/li>\n<li><a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3316100-1&amp;h=1812892956&amp;u=https%3A%2F%2Fwww.instagram.com%2Fcarroyopr%2F&amp;a=Carlos+Arroyo\" rel=\"nofollow\"><span class=\"xn-person\">Carlos Arroyo<\/span><\/a> \u2013 Puerto Rican-born musical artist and former basketball star who moved to <span class=\"xn-location\">Miami<\/span> and continues to inspire communities around him. <\/li>\n<li><a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3316100-1&amp;h=816985144&amp;u=https%3A%2F%2Fwww.instagram.com%2Fthesoniag%2F%3Fhl%3Den&amp;a=Sonia+Guin%CC%83ansaca\" rel=\"nofollow\">Sonia Guin\u0303ansaca<\/a> \u2013 Ecuadorian-born, award-winning queer migrant poet, cultural organizer and activist living between LA and NYC, whose writing inspired the spirit of this campaign.<\/li>\n<\/ul>\n<p>&#8220;For years, Buchanan&#8217;s has been welcomed into the culture, on the tables and at the celebrations of Hispanic Americans, so as a brand it&#8217;s important for us to help champion and support this community that has been an integral part of our history and growth here in the U.S.,&#8221; says <span class=\"xn-person\">Joyce He<\/span>, Director Buchanan&#8217;s Whisky. &#8220;Through this new campaign, we&#8217;re proud to shine a light on this diverse community who truly embody what it means to live life at 200%: a unique identity that celebrates their culture, traditions, and passions as both 100% Hispanic <i>and<\/i> 100% American.&#8221; <\/p>\n<p>Beyond the new creative work, Buchanan&#8217;s will continue to unite those keeping it 200% and living the best of worlds by fueling local communities and doubling down on their giveback efforts. Through partnerships with non-profit organizations that are working to uplift and feed communities, and collaborations to cultivate a more inclusive creative culture, Buchanan&#8217;s will continue to support and amplify the diverse voices of the Hispanic American community.<\/p>\n<p>This holiday season, Buchanan&#8217;s will continue to honor the 200% culture and traditions of Hispanic Americans&#8217; holiday celebrations by sharing cocktail pairings, recipes, and local events.<\/p>\n<p>Stay up to date with the latest news, whisky cocktails, and exciting social content by following the conversation on at <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3316100-1&amp;h=1607471091&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D2958916-1%26h%3D162117297%26u%3Dhttp%253A%252F%252Fwww.facebook.com%252FBuchanansUS%26a%3D%2540BuchanansUS&amp;a=%40BuchanansUS\" rel=\"nofollow\">@BuchanansUS<\/a> on Facebook, <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3316100-1&amp;h=1178213398&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D2958916-1%26h%3D792911793%26u%3Dhttp%253A%252F%252Fwww.instagram.com%252FBuchanansWhisky%26a%3D%2540BuchanansWhisky&amp;a=%40BuchanansWhisky\" rel=\"nofollow\">@BuchanansWhisky<\/a> on Instagram and <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3316100-1&amp;h=4151640486&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D2958916-1%26h%3D3164379760%26u%3Dhttp%253A%252F%252Fwww.twitter.com%252FBuchanansUSA%26a%3D%2540BuchanansUSA&amp;a=%40BuchanansUSA\" rel=\"nofollow\">@BuchanansUSA<\/a> on Twitter. For additional information on Buchanan&#8217;s Whisky, please visit <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3316100-1&amp;h=2163897943&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D2958916-1%26h%3D675595230%26u%3Dhttp%253A%252F%252Fwww.buchananswhisky.com%252F%26a%3Dwww.BuchanansWhisky.com&amp;a=www.BuchanansWhisky.com\" rel=\"nofollow\">www.BuchanansWhisky.com<\/a>.<\/p>\n<p><b><br \/><\/b><b><u>Campaign Credits<\/u><\/b><b><br \/><\/b>Agency:\u00a0CPB<br \/>Production Company:\u00a02D Creative<br \/>Editorial Company:\u00a0Uppercut<br \/>Audio Mix Company:\u00a0Formosa<br \/>Music House:\u00a0Kay Remix<\/p>\n<p><b><u>About BUCHANAN&#8217;S Blended Scotch Whisky<\/u><\/b><\/p>\n<p>BUCHANAN&#8217;S Blended Scotch Whisky&#8217;s true purpose is to unite all who bring their 100% Hispanic and 100% American identities together to live a 200% life. It was created to be shared with one another and enjoyed by all, because our founder, <span class=\"xn-person\">James Buchanan<\/span> believed in the power of sharing. The BUCHANAN&#8217;S Blended Scotch Whisky brand has more than 130 years of authentic heritage, and every bottle represents <span class=\"xn-person\">James Buchanan&#8217;s<\/span> commitment to creating the finest blended Scotch Whiskies. The BUCHANAN&#8217;S Blended Scotch Whisky Portfolio features four gold award-winning marques, including: BUCHANAN&#8217;S DeLuxe Blended Scotch Whisky, BUCHANAN&#8217;S MASTER Blended Scotch Whisky, BUCHANAN&#8217;S Special Reserve Blended Scotch Whisky, and BUCHANAN&#8217;S RED SEAL Blended Scotch Whisky. All of these marques have been recognized in the most prestigious international spirits competitions. For more information, visit <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3316100-1&amp;h=2812787716&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D2958916-1%26h%3D1642082139%26u%3Dhttps%253A%252F%252Fc212.net%252Fc%252Flink%252F%253Ft%253D0%2526l%253Den%2526o%253D2380788-1%2526h%253D647563503%2526u%253Dhttp%25253A%25252F%25252Fwww.buchananswhisky.com%25252F%2526a%253Dwww.BuchanansWhisky.com%26a%3Dwww.BuchanansWhisky.com&amp;a=www.BuchanansWhisky.com\" rel=\"nofollow\">www.BuchanansWhisky.com<\/a> or connect with us on Facebook: <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3316100-1&amp;h=2759250770&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D2958916-1%26h%3D2961729606%26u%3Dhttps%253A%252F%252Fc212.net%252Fc%252Flink%252F%253Ft%253D0%2526l%253Den%2526o%253D2380788-1%2526h%253D2724222324%2526u%253Dhttp%25253A%25252F%25252Fwww.facebook.com%25252FBuchanansUS%2526a%253Dwww.facebook.com%25252FBuchanansUS%26a%3Dwww.facebook.com%252FBuchanansUS&amp;a=www.facebook.com%2FBuchanansUS\" rel=\"nofollow\">www.facebook.com\/BuchanansUS<\/a>, Instagram: <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3316100-1&amp;h=1510999595&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D2958916-1%26h%3D3308053370%26u%3Dhttps%253A%252F%252Fc212.net%252Fc%252Flink%252F%253Ft%253D0%2526l%253Den%2526o%253D2380788-1%2526h%253D4237073926%2526u%253Dhttp%25253A%25252F%25252Fwww.instagram.com%25252FBuchanansWhisky%2526a%253Dwww.instagram.com%25252FBuchanansWhisky%26a%3Dwww.instagram.com%252FBuchanansWhisky&amp;a=www.instagram.com%2FBuchanansWhisky\" rel=\"nofollow\">www.instagram.com\/BuchanansWhisky<\/a>, and Twitter: <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3316100-1&amp;h=814094359&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D2958916-1%26h%3D4120365124%26u%3Dhttps%253A%252F%252Fc212.net%252Fc%252Flink%252F%253Ft%253D0%2526l%253Den%2526o%253D2380788-1%2526h%253D1353883328%2526u%253Dhttp%25253A%25252F%25252Fwww.twitter.com%25252FBuchanansUSA%2526a%253Dwww.twitter.com%25252FBuchanansUSA%26a%3Dwww.twitter.com%252FBuchanansUSA&amp;a=www.twitter.com%2FBuchanansUSA\" rel=\"nofollow\">www.twitter.com\/BuchanansUSA<\/a>. <\/p>\n<p><b><u>About DIAGEO North America<\/u><\/b><b>\u00a0<\/b><br \/>DIAGEO is a global leader in beverage alcohol with an outstanding collection of brands including <span class=\"xn-person\">Johnnie Walker<\/span>, Crown Royal, Bulleit and Buchanan&#8217;s whiskies, Smirnoff, C\u00eeroc and Ketel One vodkas, Casamigos, <span class=\"xn-person\">DeLeon and Don Julio<\/span> tequilas, Captain Morgan, Baileys, Tanqueray and Guinness. DIAGEO is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world.\u00a0For more information about DIAGEO, their people, brands, and performance, visit\u00a0<a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3316100-1&amp;h=3057026590&amp;u=https%3A%2F%2Fwww.diageo.com%2F&amp;a=www.diageo.com\" rel=\"nofollow\">www.diageo.com<\/a>. Visit DIAGEO&#8217;S global responsible drinking resource,\u00a0<a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3316100-1&amp;h=3560225688&amp;u=https%3A%2F%2Fwww.drinkiq.com%2Fen-us%2F&amp;a=www.DRINKiQ.com\" rel=\"nofollow\">www.DRINKiQ.com<\/a>, for information, initiatives, and ways to share best practice. Follow at Twitter and Instagram for news and information about DIAGEO North America: @Diageo_NA.<\/p>\n<p>SOURCE  Buchanan\u2019s Blended Scotch Whisky<\/p>\n<\/div>\n<p> <\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p><span class=\"xn-location\">NEW YORK<\/span>, <span class=\"xn-chron\">Oct. 7, 2021<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212;\u00a0<b>Buchanan&#8217;s Blended Scotch Whisky<\/b> honors Hispanic Heritage Month with the introduction of &#8220;What Glory We Are,&#8221; the brand&#8217;s new national advertising campaign that celebrates the unique duality of the Hispanic American experience as 100% Hispanic and 100% American. Created by award-winning advertising agency Crispin Porter Bogusky&#8217;s (CPB) distributed talent network in <span class=\"xn-location\">North America<\/span>, the new campaign unites&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-96364","post","type-post","status-publish","format-standard","hentry","category-comida-y-bebida"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/96364","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=96364"}],"version-history":[{"count":0,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/96364\/revisions"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=96364"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=96364"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=96364"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}