{"id":98008,"date":"2022-02-08T12:04:00","date_gmt":"2022-02-08T16:03:00","guid":{"rendered":"https:\/\/hispanicprwire.com\/republica-havas-da-la-bienvenida-a-catarina-goncalves-como-directora-de-estrategia\/"},"modified":"2022-02-08T13:10:27","modified_gmt":"2022-02-08T17:10:27","slug":"republica-havas-da-la-bienvenida-a-catarina-goncalves-como-directora-de-estrategia","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/republica-havas-da-la-bienvenida-a-catarina-goncalves-como-directora-de-estrategia\/","title":{"rendered":"REPUBLICA HAVAS WELCOMES CATARINA GON\u00c7ALVES AS CHIEF STRATEGY OFFICER"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p><i>Industry leader to head strategy, research, data &amp; analytics, content, and social media\u00a0<\/i><\/p>\n<p><span class=\"xn-location\">MIAMI<\/span>, <span class=\"xn-chron\">Feb. 8, 2022<\/span> \/PRNewswire-HISPANIC PR WIRE\/\u00a0&#8212;\u00a0Republica Havas, one of America&#8217;s leading creative, media, and communications agencies, today announced that Catarina Gon\u00e7alves has joined its executive team as Chief Strategy Officer, effective immediately. Gon\u00e7alves, a respected global expert, will oversee the agency&#8217;s Strategy, Research, Data &amp; Analytics, and Content &amp; Social Media practices.\u00a0<\/p>\n<p>Gon\u00e7alves, who is fluent in Portuguese, English, and Spanish, brings 20 years of national and global experience leading brand and creative strategy as well as research and account planning for a host of blue chip brands. Most recently, she was Director of Strategy for Media.Monks in <span class=\"xn-location\">Los Angeles<\/span>, where she drove strategy and planning for clients including California Lottery, Mitsubishi, Northgate G. Market, Havaianas, Ring Central, YouTube, and NYX, among others.<\/p>\n<p>Republica Havas Executive Vice President and General Manager <span class=\"xn-person\">Anthony Bianco<\/span>, said, &#8220;With all of the growth the agency has had over this past year, Catarina&#8217;s a stellar addition to the team. She brings a wealth of strategic talent, passion and global experience that will further bolster the best in class strategic prowess that Republica Havas is known for.&#8221;<\/p>\n<p>Prior to Media.Monks, Gon\u00e7alves was Director of Strategic Planning for Gallegos United in <span class=\"xn-location\">Los Angeles<\/span>, where she developed innovative research approaches to create compelling brand stories and strategies. There, she spearheaded campaigns for Got Milk?, Comcast, Chick-fil-A, Carnival Cruise Line, General Mills, and JCPenney which resulted in the work earning recognition across acclaimed industry accolades.\u00a0<\/p>\n<p>&#8220;I am thrilled to be joining the Republica Havas team, an agency with an agile, independent spirit that&#8217;s powered by the extended global resources and network of Havas. Our perception of the consumer really coincides \u2013 we want to push brands to move beyond seeing consumers as data points and instead prioritize human connection in order to develop rich, engaging interactions with the people and communities they want to reach,&#8221; Gon\u00e7alves said.<\/p>\n<p>Gon\u00e7alves brings a seasoned global perspective as she held leadership roles across <span class=\"xn-location\">Europe<\/span>, the U.S., and <span class=\"xn-location\">Latin America<\/span>, including Alma DDB in <span class=\"xn-location\">Miami<\/span>, Synovate-Censydiam in <span class=\"xn-location\">Madrid<\/span>, and TBWA in <span class=\"xn-location\">Lisbon<\/span>. Throughout her impressive career, her clients have also included Coca-Cola, Unilever, PepsiCo, Ford, Cricket Wireless, <span class=\"xn-person\">Rosetta Stone<\/span>, PNC Bank, State Farm, McDonald&#8217;s, Volvo, and many others.\u00a0<\/p>\n<p>Gon\u00e7alves holds a bachelor&#8217;s degree in Psychology and a Master&#8217;s degree in Social and Organizational Psychology from the University of <span class=\"xn-location\">Lisbon, Portugal<\/span>. Gon\u00e7alves is an avid student of global consumer behavior, emotion and culture, which she analyzes and translates into overarching insights to guide sound communication strategies.<\/p>\n<p>ABOUT REPUBLICA HAVAS\u00a0<\/p>\n<p>Republica Havas is one of America&#8217;s leading and fastest-growing creative, media, and communications agencies. Founded in 2006, Republica Havas provides award-winning integrated marketing and communications including creative, brand strategy, research, media planning and buying, analytics and consumer science, digital, public relations, social, and experiential to numerous blue-chip clients in <span class=\"xn-location\">the United States<\/span> and markets around the globe. Republica Havas also boasts Havas House, a global custom media, content, and publishing company. Republica Havas is the lead U.S. multicultural agency partner of <span class=\"xn-location\">Paris<\/span>-based Havas Group. Havas is a division of Vivendi, a global content, media, and communications group. For more information, visit <u><a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3437463-1&amp;h=1148709825&amp;u=https%3A%2F%2Fwww.republicahavas.com%2F&amp;a=republicahavas.com\" rel=\"nofollow\">republicahavas.com<\/a><\/u>, and follow @RepublicaHavas on social media.<\/p>\n<p>SOURCE  Republica Havas<\/p>\n<\/div>\n<p> <\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p><i>Industry leader to head strategy, research, data &amp; analytics, content, and social media\u00a0<\/i><\/p>\n<p><span class=\"xn-location\">MIAMI<\/span>, <span class=\"xn-chron\">Feb. 8, 2022<\/span> \/PRNewswire-HISPANIC PR WIRE\/\u00a0&#8212;\u00a0Republica Havas, one of America&#8217;s leading creative, media, and communications agencies, today announced that Catarina Gon\u00e7alves has joined its executive team as Chief Strategy Officer, effective immediately. Gon\u00e7alves, a respected global expert, will oversee the agency&#8217;s Strategy, Research, Data &amp; Analytics, and Content &amp; Social&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-98008","post","type-post","status-publish","format-standard","hentry","category-mercadeo"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/98008","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=98008"}],"version-history":[{"count":0,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/98008\/revisions"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=98008"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=98008"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=98008"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}