{"id":98112,"date":"2022-02-16T10:21:00","date_gmt":"2022-02-15T14:59:00","guid":{"rendered":"https:\/\/hispanicprwire.com\/english-lobos-1707-tequila-and-mezcal-continues-to-build-a-bigger-table-with-new-all-for-the-pack-campaign\/"},"modified":"2022-02-16T11:30:02","modified_gmt":"2022-02-16T15:30:02","slug":"lobos-1707-tequila-y-mezcal-sigue-creando-una-mesa-mas-grande-con-la-nueva-campana-all-for-the-pack","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/lobos-1707-tequila-y-mezcal-sigue-creando-una-mesa-mas-grande-con-la-nueva-campana-all-for-the-pack\/","title":{"rendered":"LOBOS 1707 TEQUILA AND MEZCAL CONTINUES TO BUILD A BIGGER TABLE WITH NEW &#8220;ALL FOR THE PACK&#8221; CAMPAIGN"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p><span class=\"xn-location\">NEW YORK<\/span>, <span class=\"xn-chron\">Feb. 15, 2022<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212; Today, <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3444015-1&amp;h=2789733523&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D3444015-1%26h%3D4278787419%26u%3Dhttps%253A%252F%252Fwww.lobos1707.com%252F%26a%3DLobos%2B1707&amp;a=Lobos+1707\" rel=\"nofollow\"><span class=\"xn-location\">Lobos<\/span> 1707<\/a>, the ultra-premium tequila and mezcal brand, announces the launch of its latest campaign, <b>Build a Bigger Table: All for the Pack.<\/b> The new creative spot is an extension of <span class=\"xn-location\">Lobos<\/span> 1707&#8217;s Build a Bigger Table movement, which emphasizes inclusivity and invites others to pull up a chair and share their own personal experiences. Through &#8220;All for the Pack,&#8221; the brand drives home representation, the strength of community, and that every individual has something to contribute and bring to the table.<\/p>\n<div id=\"prni_dvprnevid427aleft\" title=\"Lobos 1707 Tequila and Mezcal continues to build a bigger table with new &quot;All for the Pack&quot; campaign, featuring investors LeBron James, Draymond Green, and Maverick Carter.\" style=\"WIDTH: 100%; TEXT-ALIGN: left\" dir=\"ltr\"><object classid=\"clsid:D27CDB6E-AE6D-11cf-96B8-444553540000\" id=\"prnevid427aleft\" name=\"prnevid427aleft\" width=\"512\" height=\"288\" align=\"middle\"><param name=\"movie\" value=\"https:\/\/stream1.newswire.ca\/static\/StrobeMediaPlayback.swf\"\/><param name=\"allowfullscreen\" value=\"true\"\/><param name=\"allowscriptaccess\" value=\"always\"\/><param name=\"seamlesstabbing\" value=\"true\"\/><param name=\"wmode\" value=\"opaque\"\/><param name=\"flashvars\" value=\"src=https:\/\/mma.prnewswire.com\/media\/1746938\/Lobos_1707_Tequila.mp4&amp;skin=http:\/\/stream1.newswire.ca\/FlexPlayer\/jwplayer\/skin\/en.xml&amp;autostart=false\"\/><object name=\"prnevid427aleft\" width=\"512\" height=\"288\" align=\"middle\" type=\"application\/x-shockwave-flash\" data=\"https:\/\/stream1.newswire.ca\/static\/StrobeMediaPlayback.swf\"><param name=\"movie\" value=\"https:\/\/stream1.newswire.ca\/static\/StrobeMediaPlayback.swf\"\/><param name=\"allowfullscreen\" value=\"true\"\/><param name=\"allowscriptaccess\" value=\"always\"\/><param name=\"seamlesstabbing\" value=\"true\"\/><param name=\"wmode\" value=\"opaque\"\/><param name=\"autostart\" value=\"false\"\/><param name=\"flashvars\" value=\"src=https:\/\/mma.prnewswire.com\/media\/1746938\/Lobos_1707_Tequila.mp4&amp;skin=http:\/\/stream1.newswire.ca\/FlexPlayer\/jwplayer\/skin\/en.xml&amp;autostart=false\"\/><\/object><\/object><\/div>\n<p>The creative, conceptualized and directed by founder and Chief Creative Officer <span class=\"xn-person\">Diego Osorio<\/span>, is based on real life moments in which <span class=\"xn-location\">Lobos<\/span> 1707 brings people together, and showcases how each individual involved in creating the tequila is important to the Pack. Passing the bottle along from founders and investors, to jimadors, distillers, mixologists, industry leaders and collaborators who have worked together to help bring the brand to life, the film weaves together each individual&#8217;s contribution to the brand story and successes to-date.<\/p>\n<p>&#8220;&#8216;All for the Pack&#8217; is an elevation from where we started, and a celebration that we&#8217;re still here and growing,&#8221; said <span class=\"xn-person\">Diego Osorio<\/span>, founder and Chief Creative Officer of <span class=\"xn-location\">Lobos<\/span> 1707. &#8220;Every member of our Pack plays a critical role and brings something to our table.&#8221;<\/p>\n<p>The video features Osorio, as well as CEO <span class=\"xn-person\">Dia Simms<\/span>, CMO Erin Harris, and investors <span class=\"xn-person\">LeBron James<\/span>, Maverick Carter, and <span class=\"xn-person\">Draymond Green<\/span>, among others. It all culminates with the Pack coming together to welcome everyone to a seat at the table \u2013 a symbolic gesture inspired by a physical table that was hand built by Diego and currently lives in the <span class=\"xn-location\">Lobos<\/span> 1707 office as a place of gathering.<\/p>\n<p>&#8220;<span class=\"xn-location\">Lobos<\/span> 1707 is all about bringing people together and building a community that everyone can be a part of,&#8221; said <span class=\"xn-person\">LeBron James<\/span>, NBA star and\u00a0investor in\u00a0Lobos 1707. &#8220;It starts with an incredible tequila, but our Pack includes everyone who touches our brand and hopes to inspire change, create unity, and celebrate individuality.&#8221;<\/p>\n<p>The campaign also showcases the new bottle design for its Extra A\u00f1ejo tequila. Masterfully crafted for a completely unique tasting experience, Extra A\u00f1ejo&#8217;s new design reflects the art and skill that goes into creating the tequila within every bottle. The new bottle features an elongated, humanesque vessel adorned with the <span class=\"xn-location\">Lobos<\/span> 1707 wolf logo, which previously lived on the label, and is now molded into the glass.<\/p>\n<p>&#8220;Extra A\u00f1ejo is the crown jewel of our portfolio, and the new bottle allows it to stand out on the shelves against our tequilas and other ultra-premium tequilas on the market as well,&#8221; said Osorio.<\/p>\n<p>The new <span class=\"xn-location\">Lobos<\/span> 1707 Extra A\u00f1ejo bottles will roll out online at Lobos1707.com and on retail shelves this spring, while the video spot launches today across <span class=\"xn-location\">Lobos<\/span> 1707&#8217;s social media platforms, as well as on streaming platforms Hulu and Roku. The campaign will also live in the form of murals and billboards, including in the <span class=\"xn-location\">Cleveland<\/span> market as a live billboard across from Rocket Mortgage FieldHouse and at Cleveland Hopkins International Airport for NBA All Star Weekend 2022.<\/p>\n<p><b>ABOUT <span class=\"xn-location\">LOBOS<\/span> 1707 TEQUILA AND MEZCAL<br \/><\/b><span class=\"xn-location\">Lobos<\/span> 1707 is an independent spirits producer that blends heritage and innovation. Inspired by his ancestor of the same name, Founder and Chief Creative Officer <span class=\"xn-person\">Diego Osorio<\/span> launched <span class=\"xn-location\">Lobos<\/span> 1707 in 2020 with CEO and brand-builder <span class=\"xn-person\">Dia Simms<\/span> and legendary athlete and cultural icon <span class=\"xn-person\">LeBron James<\/span>.<\/p>\n<p>The <span class=\"xn-location\">Lobos<\/span> 1707 Tequila and Mezcal portfolio is made up of four ultra-premium offerings infused with history, culture and family legacy: <span class=\"xn-location\">Lobos<\/span> 1707 Joven Tequila, <span class=\"xn-location\">Lobos<\/span> 1707 Reposado Tequila, and <span class=\"xn-location\">Lobos<\/span> 1707 Extra A\u00f1ejo Tequila, all made from 100% blue weber agave harvested, distilled and bottled in <span class=\"xn-location\">Jalisco<\/span>, and <span class=\"xn-location\">Lobos<\/span> 1707 Mezcal Artesanal, made from espadin, distilled and bottled in <span class=\"xn-location\">Oaxaca<\/span>. <span class=\"xn-location\">Lobos<\/span> 1707 Tequila and Mezcal are influenced by both old and new world techniques, finished in Pedro Xim\u00e9nez (PX) wine barrels for unique and elevated flavor profiles.<\/p>\n<p>Everyone has a seat at the table to stir, sip, savor and sin with <span class=\"xn-location\">Lobos<\/span> 1707. For more information, visit lobos1707.com, and follow on social media @lobos1707.<\/p>\n<div id=\"prni_dvprnejpg9700left\" style=\"WIDTH: 100%; TEXT-ALIGN: left\" dir=\"ltr\"><img decoding=\"async\" id=\"prnejpg9700left\" title=\"&quot;All for the Pack&quot; is an extension of Lobos 1707\u2019s Build a Bigger Table movement.\" border=\"0\" alt=\"&quot;All for the Pack&quot; is an extension of Lobos 1707\u2019s Build a Bigger Table movement.\" align=\"middle\" src=\"https:\/\/mma.prnewswire.com\/media\/1746934\/The_Pack.jpg  \" imagelabel=\"General\"\/><\/div>\n<p>\u00a0<\/p>\n<div id=\"prni_dvprnejpg1030left\" style=\"WIDTH: 100%; TEXT-ALIGN: left\" dir=\"ltr\"><img decoding=\"async\" id=\"prnejpg1030left\" title=\"Lobos 1707's new Extra A\u00f1ejo bottle features its wolf logo now molded into the glass.\" border=\"0\" alt=\"Lobos 1707's new Extra A\u00f1ejo bottle features its wolf logo now molded into the glass.\" align=\"middle\" src=\"https:\/\/mma.prnewswire.com\/media\/1746935\/Extra_Anejo.jpg \" imagelabel=\"General\"\/><\/div>\n<p>\u00a0<\/p>\n<div id=\"prni_dvprnejpg2d69left\" style=\"WIDTH: 100%; TEXT-ALIGN: left\" dir=\"ltr\"><img decoding=\"async\" id=\"prnejpg2d69left\" title=\"Diego Osorio, founder of Lobos 1707, and investor LeBron James\" border=\"0\" alt=\"Diego Osorio, founder of Lobos 1707, and investor LeBron James\" align=\"middle\" src=\"https:\/\/mma.prnewswire.com\/media\/1746936\/Diego_and_LeBron.jpg\" imagelabel=\"General\"\/><\/div>\n<p>\u00a0<\/p>\n<div id=\"prni_dvprnejpg4fceleft\" style=\"WIDTH: 100%; TEXT-ALIGN: left\" dir=\"ltr\"><img decoding=\"async\" id=\"prnejpg4fceleft\" title=\" \" border=\"0\" alt=\" \" align=\"middle\" src=\"https:\/\/mma.prnewswire.com\/media\/1738786\/Lobos1707_Logo.jpg  \" imagelabel=\"General\"\/><\/div>\n<p>Video &#8211; <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3444015-1&amp;h=1785021345&amp;u=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F1746938%2FLobos_1707_Tequila.mp4&amp;a=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F1746938%2FLobos_1707_Tequila.mp4\" rel=\"nofollow\">https:\/\/mma.prnewswire.com\/media\/1746938\/Lobos_1707_Tequila.mp4<\/a> \u00a0<br \/>Photo &#8211; <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3444015-1&amp;h=2732000095&amp;u=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F1746934%2FThe_Pack.jpg&amp;a=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F1746934%2FThe_Pack.jpg\" rel=\"nofollow\">https:\/\/mma.prnewswire.com\/media\/1746934\/The_Pack.jpg<\/a> \u00a0<br \/>Photo &#8211; <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3444015-1&amp;h=2816171188&amp;u=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F1746935%2FExtra_Anejo.jpg&amp;a=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F1746935%2FExtra_Anejo.jpg\" rel=\"nofollow\">https:\/\/mma.prnewswire.com\/media\/1746935\/Extra_Anejo.jpg<\/a> \u00a0<br \/>Photo &#8211; <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3444015-1&amp;h=627808620&amp;u=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F1746936%2FDiego_and_LeBron.jpg&amp;a=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F1746936%2FDiego_and_LeBron.jpg\" rel=\"nofollow\">https:\/\/mma.prnewswire.com\/media\/1746936\/Diego_and_LeBron.jpg<\/a> \u00a0<br \/>Logo &#8211; <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3444015-1&amp;h=3175198891&amp;u=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F1738786%2FLobos1707_Logo.jpg&amp;a=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F1738786%2FLobos1707_Logo.jpg\" rel=\"nofollow\">https:\/\/mma.prnewswire.com\/media\/1738786\/Lobos1707_Logo.jpg<\/a> \u00a0<\/p>\n<p><\/p>\n<p>SOURCE  <span class=\"xn-location\">Lobos<\/span> 1707 Tequila and Mezcal<\/p>\n<\/div>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p><span class=\"xn-location\">NEW YORK<\/span>, <span class=\"xn-chron\">Feb. 15, 2022<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212; Today, <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3444015-1&amp;h=2789733523&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D3444015-1%26h%3D4278787419%26u%3Dhttps%253A%252F%252Fwww.lobos1707.com%252F%26a%3DLobos%2B1707&amp;a=Lobos+1707\" rel=\"nofollow noopener\"><span class=\"xn-location\">Lobos<\/span> 1707<\/a>, the ultra-premium tequila and mezcal brand, announces the launch of its latest campaign, <b>Build a&#8230;<\/p>\n","protected":false},"author":1,"featured_media":98113,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-98112","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mercadeo"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/98112","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=98112"}],"version-history":[{"count":0,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/98112\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media\/98113"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=98112"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=98112"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=98112"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}