{"id":98133,"date":"2022-02-16T15:41:00","date_gmt":"2022-02-16T18:59:00","guid":{"rendered":"https:\/\/hispanicprwire.com\/english-sean-diddy-combs-and-ciroc-ultra-premium-vodka-launch-newest-cirocstands-campaign-amplifying-true-stories-of-remarkable-black-chicagoans\/"},"modified":"2022-02-16T16:50:02","modified_gmt":"2022-02-16T20:50:02","slug":"sean-diddy-combs-y-ciroc-ultra-premium-vodka-lanzan-la-campana-mas-nueva-de-cirocstands-amplificando-las-verdaderas-historias-de-los-afroamericanos-de-chicago","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/sean-diddy-combs-y-ciroc-ultra-premium-vodka-lanzan-la-campana-mas-nueva-de-cirocstands-amplificando-las-verdaderas-historias-de-los-afroamericanos-de-chicago\/","title":{"rendered":"Sean &#8220;Diddy&#8221; Combs and C\u00ceROC Ultra-Premium Vodka Launch Newest #CIROCStands Campaign, Amplifying True Stories of Remarkable Black Chicagoans"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n.prnml40{\nMARGIN-LEFT:3.33em\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p><span class=\"xn-location\">NEW YORK<\/span>, <span class=\"xn-chron\">Feb. 16, 2022<\/span> \/PRNewswire-HISPANIC PR WIRE\/\u00a0&#8212; In celebration of Black Excellence Month, <b>C\u00ceROC<\/b> and <b>Sean &#8220;Diddy&#8221; Combs <\/b>are proud to unveil the newest iteration of their ongoing community-centric platform <b>#CIROCStands,<\/b> an initiative that supports Black and Brown voices through original video spotlights, visuals and billboards, sharing inspirational true stories of progress, achievement and success.<\/p>\n<p>Experience the interactive Multichannel News Release here: <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3446393-1&amp;h=526525980&amp;u=https%3A%2F%2Fwww.multivu.com%2Fplayers%2FEnglish%2F9014651-ciroc-cirocstands-campaign-celebrates-black-excellence-in-chicago%2F&amp;a=https%3A%2F%2Fwww.multivu.com%2Fplayers%2FEnglish%2F9014651-ciroc-cirocstands-campaign-celebrates-black-excellence-in-chicago%2F\" rel=\"nofollow\">https:\/\/www.multivu.com\/players\/English\/9014651-ciroc-cirocstands-campaign-celebrates-black-excellence-in-chicago\/<\/a> <\/p>\n<p>The next leg of the campaign takes the #CIROCStands mission to <span class=\"xn-location\">Chicago<\/span>, the windy city known for its entrepreneurial spirit and hometown pride, where it will be amplifying the success stories of four trailblazing Black Chicagoans. Teaming up with former <span class=\"xn-location\">Chicago<\/span> basketball player <b><a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3446393-1&amp;h=275725882&amp;u=https%3A%2F%2Fwww.instagram.com%2Fstickity13%2F&amp;a=Joakim+Noah\" rel=\"nofollow\"><span class=\"xn-person\">Joakim Noah<\/span><\/a><\/b><b>,<\/b> media personality <b><a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3446393-1&amp;h=2855299112&amp;u=https%3A%2F%2Fwww.instagram.com%2Fangelayee&amp;a=Angela+Yee\" rel=\"nofollow\"><span class=\"xn-person\">Angela Yee<\/span><\/a><\/b> returns to highlight the bold and ambitious spirit of these local voices, sharing their unique stories in their own words.<\/p>\n<p>&#8220;I&#8217;m so thrilled that I got the chance to interview these remarkable Chi-town heroes,&#8221; says <span class=\"xn-person\">Angela Yee<\/span>. &#8220;They&#8217;re making such a profound impact in their communities, providing inspiration to future generations and even <i>this<\/i> generation. According to<a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3446393-1&amp;h=382778081&amp;u=https%3A%2F%2Fwww.nbcnews.com%2Fnews%2Fnbcblk%2Finspired-social-justice-movement-black-entrepreneurship-rises-rcna7810&amp;a=%C2%A0\" rel=\"nofollow\">\u00a0<\/a><i><u><a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3446393-1&amp;h=4284206971&amp;u=https%3A%2F%2Fwww.nbcnews.com%2Fnews%2Fnbcblk%2Finspired-social-justice-movement-black-entrepreneurship-rises-rcna7810&amp;a=NBC+News\" rel=\"nofollow\">NBC News<\/a><\/u><\/i>, American Black business owners increased by a staggering 38 percent from <span class=\"xn-chron\">February 2020<\/span> to <span class=\"xn-chron\">August 2021<\/span>. I think it&#8217;s the perfect time to share these stories of Black excellence with our community so that even more people can realize that their dreams are within reach.&#8221;<\/p>\n<p>&#8220;As someone who&#8217;s made <span class=\"xn-location\">Chicago<\/span> home over the years, I&#8217;ve always been proud of how much Chicagoans support their own and continue to build the Black community,&#8221; says <span class=\"xn-person\">Joakim Noah<\/span>. &#8220;These community leaders, each of whom has carved out their own individual paths to find success here in <span class=\"xn-location\">Chicago<\/span>, should inspire others to think creatively, work tirelessly and seize their destinies by establishing their own businesses in their own communities.&#8221; <\/p>\n<p>&#8220;The stories of Black Excellence shared by these trailblazers are so incredibly inspiring and uplifting,&#8221; said <span class=\"xn-person\">Adrienne Cuschieri<\/span>, Brand Director of C\u00ceROC. &#8220;Through #CIROCStands, we are able to amplify these stories to the world and hope these examples of vision and ambition showcase that Black Excellence is something to be celebrated and acknowledged all year round.&#8221; <\/p>\n<p>&#8220;C\u00ceROCStands is not a moment, it is a movement,&#8221; says <span class=\"xn-person\">Alaina Long<\/span>, Vice President, Global Marketing, Combs Enterprises, Spirits. &#8220;This program has evolved with the needs of our community, and we are proud to support entrepreneurs and businesses that represent our consumers.&#8221;<\/p>\n<p>The <span class=\"xn-location\">Chicago<\/span> profiles include:<\/p>\n<p id=\"indentid\" class=\"prnml40\">&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <b><span class=\"xn-person\">Ian Gonzalez<\/span> of <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3446393-1&amp;h=3852129223&amp;u=https%3A%2F%2Fwww.instagram.com%2Flastlapcornerstore&amp;a=Last+Lap+Cornerstore\" rel=\"nofollow\">Last Lap Cornerstore<\/a>. <\/b>Southside native and resident owns Last Lap Cornerstore, the first and only Black and LatinX-owned running store on the South Side that&#8217;s quickly become a fixture in the community. Through his passion for running, Ian creates accessibility to nutrition and proper running gear for Black and Brown runners. <br \/>&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <b><span class=\"xn-person\">Danielle Mullen<\/span> of <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3446393-1&amp;h=3518409826&amp;u=https%3A%2F%2Fwww.instagram.com%2Fsemicolonchi&amp;a=Semicolon+Bookstore+%26+Gallery\" rel=\"nofollow\">Semicolon Bookstore &amp; Gallery<\/a>. <\/b>Danielle is the mastermind behind Semicolon Bookstore &amp; Gallery, <span class=\"xn-location\">Chicago&#8217;s<\/span> largest Black-woman-owned bookstore and gallery. Originally from <span class=\"xn-location\">Florida<\/span>, she&#8217;s made a home in <span class=\"xn-location\">Chicago<\/span> and uses her passion for books to increase the literacy rate in <span class=\"xn-location\">Chicago<\/span>, creating a space that nurtures the connection between literature, art, and the pursuit of knowledge, to share Black stories and Black voices.<br \/>&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <b>Midge Welch of Issues Barber and Beauty Salon. <\/b>Midge grew up around the corner from the salon she now proudly owns in the South Loop, which serves up culture, community, and cuts.\u00a0 An inspiration for Black women in the community, Midge has dedicated 17+ years to building an experience for Black men and that feels welcoming, while making people feel beautiful through her unique cuts, styles, and conversations.<br \/>&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <b><span class=\"xn-person\">Darris Kelly<\/span> and <span class=\"xn-person\">Sabrian Sledge<\/span> of <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3446393-1&amp;h=667340745&amp;u=https%3A%2F%2Fwww.instagram.com%2Ffleeclubchicago&amp;a=Flee+Club+Chicago\" rel=\"nofollow\">Flee Club Chicago<\/a>. <\/b>Best friends Darris and Sabrian own Flee Club, a sneaker and fashion boutique located in the heart of <span class=\"xn-location\">Chicago<\/span> that specializes in rare shoes and apparel. What started as a side hustle to sell unique, used sneakers is now a brick and mortar and hailed &#8220;the best consignment shop in <span class=\"xn-location\">Chicago<\/span>.&#8221; Originally from the West Side, the owners always had an entrepreneurial spirit and passion for their community, making the perfect home for Flee Club right in <span class=\"xn-location\">Chicago<\/span>, showing that you can overcome trials and find success despite your environment.<\/p>\n<p>To learn more about the #CIROCStands platform, the featured voices and their businesses, visit <u><a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3446393-1&amp;h=3016708918&amp;u=https%3A%2F%2Fwww.instagram.com%2Fciroc%2F&amp;a=%40CIROC\" rel=\"nofollow\">@CIROC<\/a><\/u>\u00a0on Instagram.<\/p>\n<p><b>About C\u00ceROC Ultra-Premium Vodka <br \/><\/b>C\u00ceROC Ultra-Premium Vodka is gluten-free and distilled from fine French grapes; a process inspired by over a century of wine-making expertise and craftsmanship, providing a crisp, clean taste and citrus nose. Launched nationwide in <span class=\"xn-chron\">January 2003<\/span>, DIAGEO \u2013 the world&#8217;s largest spirits and beer company \u2013 made spirits history in <span class=\"xn-chron\">October 2007<\/span> by entering into a strategic alliance with entertainment entrepreneur <span class=\"xn-person\">Sean Diddy Combs<\/span>, in which Mr. Combs and Combs Enterprises assumed the lead on all brand management activities for C\u00ceROC. The flavor portfolio includes C\u00ceROC RED BERRY, C\u00ceROC COCONUT, C\u00ceROC PEACH, C\u00ceROC PINEAPPLE, C\u00ceROC APPLE, C\u00ceROC MANGO and C\u00ceROC SUMMER WATERMELON. In <span class=\"xn-chron\">June 2018<\/span>, <span class=\"xn-person\">Sean Diddy Combs<\/span> and Makers of C\u00ceROC entered the brown spirits category with the introduction of C\u00ceROC VS, Fine French Brandy. Please drink responsibly. Must be 21+ to enjoy.<\/p>\n<p><b>About DIAGEO North America <br \/><\/b>DIAGEO is a global leader in beverage alcohol with an outstanding collection of brands including <span class=\"xn-person\">Johnnie Walker<\/span>, Crown Royal, Bulleit and <span class=\"xn-location\">Buchanan&#8217;s<\/span> whiskies, Smirnoff, C\u00eeroc and Ketel One vodkas, Casamigos, <span class=\"xn-person\">DeLeon and Don Julio<\/span> tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.<\/p>\n<p>DIAGEO is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world. <\/p>\n<p>For more information about DIAGEO, their people, brands, and performance, visit <u><a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3446393-1&amp;h=475998523&amp;u=https%3A%2F%2Fwww.diageo.com%2F&amp;a=www.diageo.com\" rel=\"nofollow\">www.diageo.com<\/a><\/u>. Visit DIAGEO&#8217;S global responsible drinking resource, <u><a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3446393-1&amp;h=639725555&amp;u=https%3A%2F%2Fwww.drinkiq.com%2F&amp;a=www.DRINKiQ.com\" rel=\"nofollow\">www.DRINKiQ.com<\/a><\/u>, for information, initiatives, and ways to share best practice. Follow at Twitter and Instagram for news and information about DIAGEO North America: <u><a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3446393-1&amp;h=1694198799&amp;u=https%3A%2F%2Fwww.instagram.com%2Fciroc%2F&amp;a=%40Diageo_NA\" rel=\"nofollow\">@Diageo_NA<\/a><\/u>.<\/p>\n<p><b>About Combs Spirits<br \/><\/b>Combs Spirits (CS) is a privately owned, premium spirits company created by Sean &#8220;Diddy&#8221; Combs in 2013. The company co-owns DeLe\u00f3n Tequila and is responsible for all strategic marketing for C\u00ceROC Ultra-Premium Vodka, both in partnership with Diageo. CS is focused on delivering high impact growth driven product development strategies that promote a healthy business structure while highlighting social responsibility &#8211; and has become known for its bold business moves, energetic marketing and history-making success.<\/p>\n<p>\u00a0<\/p>\n<p>SOURCE  C\u00ceROC Ultra-Premium Vodka<\/p>\n<\/div>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p><span class=\"xn-location\">NEW YORK<\/span>, <span class=\"xn-chron\">Feb. 16, 2022<\/span> \/PRNewswire-HISPANIC PR WIRE\/\u00a0&#8212; In celebration of Black Excellence Month, <b>C\u00ceROC<\/b> and <b>Sean &#8220;Diddy&#8221; Combs <\/b>are proud to unveil the newest iteration of their ongoing community-centric platform <b>#CIROCStands,<\/b> an initiative that supports Black and Brown voices through original video spotlights, visuals and billboards, sharing inspirational true stories of progress, achievement and success.<\/p>\n<p>Experience the interactive Multichannel News Release here: &lt;a&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-98133","post","type-post","status-publish","format-standard","hentry","category-comida-y-bebida"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/98133","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=98133"}],"version-history":[{"count":"1","href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/98133\/revisions"}],"predecessor-version":[{"id":98134,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/98133\/revisions\/98134"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=98133"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=98133"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=98133"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}