{"id":98408,"date":"2022-03-07T09:00:00","date_gmt":"2022-03-07T13:00:00","guid":{"rendered":"https:\/\/hispanicprwire.com\/english-tresluce-beauty-by-becky-g-launches-at-ulta-beauty\/"},"modified":"2022-03-07T10:10:05","modified_gmt":"2022-03-07T14:10:05","slug":"se-lanza-tresluce-beauty-de-becky-g-en-ulta-beauty","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/se-lanza-tresluce-beauty-de-becky-g-en-ulta-beauty\/","title":{"rendered":"TRESL\u00daCE BEAUTY BY BECKY G LAUNCHES AT ULTA BEAUTY"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p><span class=\"xn-location\">LOS ANGELES<\/span>, <span class=\"xn-chron\">March 7, 2022<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212; Tresl\u00face Beauty, a Latinx-founded beauty brand, will land at Ulta Beauty, the nation&#8217;s largest beauty retailer, starting <span class=\"xn-chron\">March 7<\/span> on Ulta.com and in 351 stores <span class=\"xn-chron\">March 13<\/span>. Dedicated to creating, celebrating and supporting Latinx heritage and culture, Tresl\u00face Beauty&#8217;s high-performance, clean, vegan-friendly formulations deliver high-impact artistry with a mission to encourage beauty enthusiasts to tap into their inner artist.<\/p>\n<p>&#8220;We are overjoyed to welcome Tresl\u00face Beauty to the Ulta Beauty family,&#8221; said <span class=\"xn-person\">Marcia Salcedo<\/span>, senior vice president of merchandising, Ulta Beauty. &#8220;As we continue to bring culturally relevant, trend-forward brands in our assortment, we are confident our guests will embrace these products&#8217; unique and vegan ingredients as well as its deep, meaningful heritage.&#8221;<\/p>\n<p>Founder and global superstar, Becky G, is a second-generation Mexican-American devoted to shining a light on her humble beginnings, family values and Latinx identity with her brand and the experiences it creates. An authority in beauty and the youngest CoverGirl to date, she is determined to create positive change by acknowledging Latinx creators, consumers and tastemakers in today&#8217;s beauty economy. Additionally, the brand&#8217;s products and packaging are infused with Latinx sourced ingredients and art.<\/p>\n<p><b>&#8220;<\/b>It was a dream come true to bring Tresl\u00face Beauty to life, and I cannot begin to fully express the happiness it gives me to launch at Ulta Beauty,&#8221; said Becky G, founder, Tresl\u00face. &#8220;I am so honored and cannot wait to introduce our incredible brand and products to Ulta Beauty guests everywhere.<b>&#8220;<\/b><\/p>\n<p>Launched in <span class=\"xn-chron\">June 2021<\/span>, Tresl\u00face Beauty&#8217;s lineup includes eye look essentials that were quickly praised by the beauty community and received industry accolades. A key ingredient in all Tresl\u00face Beauty products is blue agave, sourced from <span class=\"xn-location\">Jalisco, Mexico<\/span>, where Becky G&#8217;s family has roots. To celebrate this moment, Tresl\u00face Beauty will invite Ulta Beauty guests into its mundo de color, or colorful world, with eight hero products from its existing assortment as well as three new products, including a spring-themed shadow palette and expansion to the Ilusi\u00f3n Premium lash assortment.<\/p>\n<p>After a successful launch, Tresl\u00face Beauty expanded its makeup offerings with Ready to Bounce cream blush, Lucete highlighter palettes and Bold y Atrevida Liquid liquid lip tint, as well as an exciting array of new launches slated to come to market throughout 2022.<\/p>\n<p>Tresl\u00face Beauty will be available online at Ulta.com beginning <span class=\"xn-chron\">March 7, 2022<\/span> and in 351 select Ulta Beauty store locations on <span class=\"xn-chron\">March 13, 2022<\/span>.<\/p>\n<p><b>PRESS CONTACTS<br \/><\/b><b><span class=\"xn-person\">Raven Garcie<\/span>: <\/b>Infinity Creative Agency; <a href=\"mailto:raven@infinitycreativeagency.com\" rel=\"nofollow\">raven@infinitycreativeagency.com<\/a><br \/><b><span class=\"xn-person\">Julia Bauer<\/span>: <\/b>Infinity Creative Agency; <u><a target=\"_blank\" href=\"mailto:julia@infinitycreativeagency.com\" rel=\"nofollow\">julia@infinitycreativeagency.com<\/a><\/u>\u00a0<\/p>\n<p>SOURCE  Tresl\u00face Beauty<\/p>\n<\/div>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p><span class=\"xn-location\">LOS ANGELES<\/span>, <span class=\"xn-chron\">March 7, 2022<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212; Tresl\u00face Beauty, a Latinx-founded beauty brand, will land at Ulta Beauty, the nation&#8217;s largest beauty retailer, starting <span class=\"xn-chron\">March 7<\/span> on Ulta.com and in 351 stores <span class=\"xn-chron\">March 13<\/span>. Dedicated to creating, celebrating and supporting Latinx heritage and culture, Tresl\u00face Beauty&#8217;s high-performance, clean, vegan-friendly formulations deliver high-impact artistry with a mission to encourage beauty&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-98408","post","type-post","status-publish","format-standard","hentry","category-moda-y-belleza"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/98408","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=98408"}],"version-history":[{"count":"1","href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/98408\/revisions"}],"predecessor-version":[{"id":98409,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/98408\/revisions\/98409"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=98408"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=98408"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=98408"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}