{"id":98434,"date":"2022-03-08T11:08:00","date_gmt":"2022-03-08T15:06:00","guid":{"rendered":"https:\/\/hispanicprwire.com\/fundadores-latinos-debutan-hard-seltzer-a-base-de-ron-que-rinde-homenaje-a-la-cultura-latina\/"},"modified":"2022-03-08T12:20:16","modified_gmt":"2022-03-08T16:20:16","slug":"fundadores-latinos-debutan-hard-seltzer-a-base-de-ron-que-rinde-homenaje-a-la-cultura-latina","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/fundadores-latinos-debutan-hard-seltzer-a-base-de-ron-que-rinde-homenaje-a-la-cultura-latina\/","title":{"rendered":"Latino Founders Debut Rum Based Hard Seltzer that Pays Homage to Latino Culture"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p><span class=\"xn-location\">MIAMI<\/span>, <span class=\"xn-chron\">March 8, 2022<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212;\u00a0Casal\u00fa, a rum based hard\u00a0seltzer focused on delivering a feeling of home and heritage, while inviting others to share Latino culture, is set to launch across <span class=\"xn-location\">Miami<\/span> later this month. Made with dark aged rum, 5.9% abv.\/vol, Casal\u00fa will be available with an SRP of <span class=\"xn-money\">$12.99<\/span> per 4-pack of 12oz cans. Crisp and balanced with the perfect amount of buzz, Casalu&#8217;s first offering, &#8220;Lim\u00f3n&#8221;, brings authentic Latino roots to the hard seltzer market. The name stands for the company&#8217;s vision. Casa, a sense of home and heritage. Sal\u00fa, an open door to all who want to share Latino culture.\u00a0<\/p>\n<div id=\"prni_dvprnejpg4fccleft\" style=\"WIDTH: 100%; TEXT-ALIGN: left\" dir=\"ltr\"><img decoding=\"async\" id=\"prnejpg4fccleft\" title=\"Introducing Casal\u00fa: Latino Founders Debut Rum Based Hard Seltzer that Pays Homage to Latino Culture\" border=\"0\" alt=\"Introducing Casal\u00fa: Latino Founders Debut Rum Based Hard Seltzer that Pays Homage to Latino Culture\" align=\"middle\" imagelabel=\"General\" src=\"https:\/\/mma.prnewswire.com\/media\/1761996\/Casalu__Can_Front.jpg\"\/><\/div>\n<p>&#8220;From day one, it was clear that something was missing in the seltzer market. Despite all the noise about new brands appearing, none seemed able to truly speak on behalf of Latino culture and express it authentically. Casal\u00fa was born to pay homage to our culture and invite everyone to share it. We took dark aged rum, our spirit of choice, and used it as a base. We had not seen it widely used in the seltzer space, which for us didn&#8217;t make any sense. Using rum as our base, we created a refreshing and crisp seltzer that both the new generation of drinkers and our grandparents can enjoy together. That&#8217;s why we are so proud to bring Casal\u00fa to the world,&#8221; says <span class=\"xn-person\">Ricardo Sucre<\/span>, co-founder of Casalu\u0301.<\/p>\n<p>Sucre, who was born in <span class=\"xn-location\">the United States<\/span> and then lived in <span class=\"xn-location\">Venezuela<\/span> for 20 years, along with Casalu\u0301 co-founders <span class=\"xn-person\">Gabriel Gonzalez<\/span> of <span class=\"xn-location\">Venezuela<\/span> and <span class=\"xn-person\">Gustavo Darquea<\/span> of <span class=\"xn-location\">Ecuador<\/span>, first met while attending <span class=\"xn-org\">North Carolina State University<\/span>. Sucre and Darquea received degrees in Industrial Engineering and Gonzalez in Business &amp; Entrepreneurship. It was throughout college that the three friends began sharing their drink of choice: rum.\u00a0<\/p>\n<p>&#8220;The idea for Casal\u00fa began with Ricardo and his dislike for beer. Since we&#8217;ve known each other, Ricardo looked for any option that wasn&#8217;t beer and when the seltzer boom started, he found his drink. Although, none spoke to him and used rum the way he liked it. Ricardo started experimenting at home with dark aged rum and a SodaStream and the first version of Casal\u00fa was born. He gave it to everyone, and I was one of the first to try it. It just clicked. For us, it didn&#8217;t make any sense that we could identify a brand with clear Latin roots in every alcohol and liquor category, but none that resonated in the seltzer space. So a few months after I tried the earliest version of Casal\u00fa we decided to finally get together and launch the company to bring an authentically Latino seltzer to the market,&#8221; says co-founder <span class=\"xn-person\">Gabriel Gonzalez<\/span>.\u00a0\u00a0<\/p>\n<p>There are 60 million Latinos in the US alone. As the biggest minority in the country, they are having more impact on pop culture than ever. Casal\u00fa aims to represent the roots of these consumers and bridge the gap between them and the hard seltzer market.\u00a0<\/p>\n<p>Casalu\u0301&#8217;s founders have deep ties to the music, arts &amp; entertainment, sports, and fashion industries. The brand will be supported in the market with an impactful marketing campaign featuring out of home advertising, social media marketing, traditional public relations, events, and influencer marketing. To start, Casalu\u0301 will be self-distributed in the <span class=\"xn-location\">Miami<\/span> market.\u00a0The US based company and founders are headquartered in <span class=\"xn-location\">Miami<\/span> and are supported by a team of the entertainment and drinks industry veterans.<\/p>\n<p>Further information on Casal\u00fa will be announced in the coming weeks. In the meantime, for additional information and updates please visit <u><a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3466052-1&amp;h=1892050006&amp;u=http%3A%2F%2Fwww.drinkcasalu.com%2F&amp;a=www.drinkcasalu.com\" rel=\"nofollow\">www.drinkcasalu.com<\/a><\/u>\u00a0and follow the brand on Instagram @DrinkCasalu.\u00a0<\/p>\n<div id=\"prni_dvprnejpg8097left\" style=\"WIDTH: 100%; TEXT-ALIGN: left\" dir=\"ltr\"><img decoding=\"async\" id=\"prnejpg8097left\" title=\"Casal\u00fa Set to Launch in the Miami Market\" border=\"0\" alt=\"Casal\u00fa Set to Launch in the Miami Market\" align=\"middle\" imagelabel=\"General\" src=\"https:\/\/mma.prnewswire.com\/media\/1761995\/Casalu___packaging.jpg \"\/><\/div>\n<p\/>\n<p>Photo &#8211; <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3466052-1&amp;h=4048641678&amp;u=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F1761996%2FCasalu__Can_Front.jpg&amp;a=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F1761996%2FCasalu__Can_Front.jpg\" rel=\"nofollow\">https:\/\/mma.prnewswire.com\/media\/1761996\/Casalu__Can_Front.jpg<\/a><br \/>Photo &#8211;\u00a0<a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3466052-1&amp;h=510800548&amp;u=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F1761995%2FCasalu___packaging.jpg&amp;a=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F1761995%2FCasalu___packaging.jpg\" rel=\"nofollow\">https:\/\/mma.prnewswire.com\/media\/1761995\/Casalu___packaging.jpg<\/a> <\/p>\n<p\/>\n<p\/>\n<p>SOURCE  Casal\u00fa<\/p>\n<\/div>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p><span class=\"xn-location\">MIAMI<\/span>, <span class=\"xn-chron\">March 8, 2022<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212;\u00a0Casal\u00fa, a rum based hard\u00a0seltzer focused on delivering a feeling of home and heritage, while inviting others to share Latino culture, is set to launch across <span class=\"xn-location\">Miami<\/span> later this month. Made with dark aged rum, 5.9% abv.\/vol, Casal\u00fa will be available with an SRP of <span class=\"xn-money\">$12.99<\/span> per 4-pack of 12oz cans. Crisp and balanced with the perfect amount of buzz, Casalu&#8217;s first offering, &#8220;Lim\u00f3n&#8221;,&#8230; <\/p>\n<div class=\"xn-content\">\n<p><span class=\"xn-location\">MIAMI<\/span>, <span class=\"xn-chron\">March 8, 2022<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212;\u00a0Casal\u00fa, a rum based hard\u00a0seltzer focused on delivering a feeling of home and heritage, while inviting others to share Latino culture, is set to launch across <span class=\"xn-location\">Miami<\/span> later this month. Made with dark aged rum, 5.9% abv.\/vol, Casal\u00fa will be available with an SRP of <span class=\"xn-money\">$12.99<\/span> per 4-pack of 12oz cans. Crisp and balanced with the perfect amount of buzz, Casalu&#8217;s first offering, &#8220;Lim\u00f3n&#8221;,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":98436,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-98434","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comida-y-bebida"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/98434","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=98434"}],"version-history":[{"count":"2","href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/98434\/revisions"}],"predecessor-version":[{"id":98442,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/98434\/revisions\/98442"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media\/98436"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=98434"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=98434"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=98434"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}