{"id":98766,"date":"2022-03-29T12:43:00","date_gmt":"2022-03-29T16:41:00","guid":{"rendered":"https:\/\/hispanicprwire.com\/english-sean-diddy-combs-and-ciroc-break-new-ground-in-ready-to-drink-category-with-ciroc-vodka-spritz\/"},"modified":"2022-03-29T12:50:07","modified_gmt":"2022-03-29T16:50:07","slug":"sean-diddy-combs-y-ciroc-abren-nuevos-caminos-en-la-categoria-de-bebidas-listas-para-beber-con-ciroc-vodka-spritz","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/sean-diddy-combs-y-ciroc-abren-nuevos-caminos-en-la-categoria-de-bebidas-listas-para-beber-con-ciroc-vodka-spritz\/","title":{"rendered":"SEAN &#8220;DIDDY&#8221; COMBS AND C\u00ceROC BREAK NEW GROUND IN READY-TO-DRINK CATEGORY WITH C\u00ceROC VODKA SPRITZ"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n.prntac{\nTEXT-ALIGN: CENTER\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p class=\"prntac\">The Premium Vodka Brand Enters The Ready-To-Drink Market,\u00a0<br \/>Bringing The Spirit of Luxury and Culture To The Category \u2013<br \/>#LikeOnlyCirocCan<\/p>\n<p><span class=\"xn-location\">NEW YORK<\/span>, <span class=\"xn-chron\">March 29, 2022<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212; Today,<b> Sean &#8220;Diddy&#8221; Combs<\/b> and the Makers of <b>C\u00ceROC Ultra-Premium Vodka <\/b>announce the launch of<b> C\u00ceROC Vodka Spritz,<\/b> the luxury vodka brand&#8217;s first ready-to-drink cocktail. C\u00ceROC is a spirits brand defined by its commitment to excellence, innovation, and celebration. Available on <span class=\"xn-chron\">April 1<\/span> in four premium flavors, the launch of C\u00ceROC Vodka Spritz marks another iconic moment in the brand&#8217;s history, as it continues to bring flavor innovations to the spirits industry.<\/p>\n<p>Experience the interactive Multichannel News Release here: <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3487063-1&amp;h=2337879304&amp;u=https%3A%2F%2Fwww.multivu.com%2Fplayers%2FEnglish%2F9023851-ciroc-vodka-spritz-likeonlyciroccan%2F&amp;a=https%3A%2F%2Fwww.multivu.com%2Fplayers%2FEnglish%2F9023851-ciroc-vodka-spritz-likeonlyciroccan%2F\" target=\"_blank\" rel=\"nofollow\">https:\/\/www.multivu.com\/players\/English\/9023851-ciroc-vodka-spritz-likeonlyciroccan\/<\/a><\/p>\n<p>The launch of C\u00ceROC Vodka Spritz builds on Combs&#8217; and C\u00ceROC&#8217;s tradition of innovation and adds to Combs&#8217; track record as a cultural pioneer in the spirits industry. Always looking for opportunities to expand the business and step into new territories, Combs and C\u00ceROC identified an opportunity for a premium brand in the ready-to-drink market with cultural relevance that truly represents a multicultural audience.\u00a0<\/p>\n<p>&#8220;Breaking into the RTD category is a landmark moment for the brand and we&#8217;re excited to launch a line of spirits that bring a new energy and audience segment to the growing market,&#8221; says Sean &#8220;Diddy&#8221; Combs. &#8220;With nearly 15 years leading the brand and having historic success growing the C\u00ceROC portfolio, I&#8217;m looking forward to making C\u00ceROC Vodka Spritz the No. 1 brand in the category.&#8221;<\/p>\n<p>Combs has continued spearheading innovation and design, having a direct hand in all creative, marketing and partnering with Diageo on innovation and product development processes. With its sleek clean lines, the can&#8217;s elegant design hints at the carefully crafted cocktail inside. Infused with vodka made from fine French grapes and brimming with natural flavors, the varieties are gluten-free and contain no artificial sweeteners. Each four-pack is available in one of these delicious flavors:<\/p>\n<ul type=\"disc\">\n<li><b>Watermelon Kiwi<\/b>\u00a0offers a ripe melon flavor, a subtle hint of green kiwi and a crisp, refreshing finish.<\/li>\n<li><b>Sunset Citrus<\/b>\u00a0offers bright orange notes with a touch of stone fruit and a zesty finish.<\/li>\n<li><b>Pineapple Passion<\/b>\u00a0blends the taste of pineapple and tropical flavors with an orange zest finish.<\/li>\n<li><b>Colada<\/b> provides the classic taste of creamy coconut and juicy pineapple, complete with a lusciously rich finish.<\/li>\n<\/ul>\n<p>&#8220;C\u00ceROC Vodka Spritz gives you the best of both worlds: the luxurious crispness of a vodka cocktail, conveniently served up in a beautiful, ready-to-drink can,&#8221; says <span class=\"xn-person\">Edward Pilkington<\/span>, Chief Marketing &amp; Innovation Officer, Diageo North America. &#8220;We are excited to have C\u00ceROC join the ever-growing Ready to Drink portfolio at Diageo as we continue to innovate ways to bring convenience and quality to our consumers.&#8221;<\/p>\n<p>C\u00ceROC Vodka Spritz will be a permanent addition to the C\u00ceROC portfolio and will be on shelves nationwide starting <span class=\"xn-chron\">April 1<\/span><sup>st<\/sup>, 2022, for a suggested retail price of <span class=\"xn-money\">$16.99<\/span> per 4-pack.<\/p>\n<p>The launch will include a multipronged rollout with culturally relevant talent partners, musicians, events and more. Be on the lookout for more details about exciting summer programming coming soon!<\/p>\n<p>C\u00ceROC encourages people of legal drinking age to celebrate responsibly. Please visit<a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3487063-1&amp;h=1136267498&amp;u=https%3A%2F%2Fwww.ciroc.com%2Fen-row%2F&amp;a=%C2%A0\" target=\"_blank\" rel=\"nofollow\">\u00a0<\/a><u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3487063-1&amp;h=131650426&amp;u=https%3A%2F%2Fwww.ciroc.com%2Fen-row%2F&amp;a=www.CIROC.com\" target=\"_blank\" rel=\"nofollow\">www.CIROC.com<\/a><\/u> for additional information on C\u00ceROC. Stay up to date with the latest news, cocktails and exciting social content by following the conversation at @CIROC.<\/p>\n<p><b>About C\u00ceROC Ultra-Premium Vodka<br \/><\/b>C\u00ceROC Ultra-Premium Vodka is gluten-free and distilled from fine French grapes; a process inspired by over a century of wine-making expertise and craftsmanship, providing a crisp, clean taste and citrus nose. Launched nationwide in <span class=\"xn-chron\">January 2003<\/span>, DIAGEO \u2013 the world&#8217;s largest spirits and beer company \u2013 made spirits history in <span class=\"xn-chron\">October 2007<\/span> by entering into a strategic alliance with entertainment entrepreneur <span class=\"xn-person\">Sean Diddy Combs<\/span>, in which Mr. Combs and Combs Enterprises assumed the lead on all brand management activities for C\u00ceROC. The flavor portfolio includes C\u00ceROC RED BERRY, C\u00ceROC COCONUT, C\u00ceROC PEACH, C\u00ceROC PINEAPPLE, C\u00ceROC APPLE, C\u00ceROC MANGO, C\u00ceROC SUMMER WATERMELON AND C\u00ceROC SUMMER CITRUS. In <span class=\"xn-chron\">June 2018<\/span>, <span class=\"xn-person\">Sean Diddy Combs<\/span> and Makers of C\u00ceROC entered the brown spirits category with the introduction of C\u00ceROC VS, Fine French Brandy. Please drink responsibly. Must be 21+ to enjoy.<\/p>\n<p><b>About DIAGEO North America<br \/><\/b>DIAGEO is a global leader in beverage alcohol with an outstanding collection of brands including <span class=\"xn-person\">Johnnie Walker<\/span>, Crown Royal, Bulleit and <span class=\"xn-location\">Buchanan&#8217;s<\/span> whiskies, Smirnoff, C\u00eeroc and Ketel One vodkas, Casamigos, <span class=\"xn-person\">DeLeon and Don Julio<\/span> tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.<\/p>\n<p>DIAGEO is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world.<\/p>\n<p>For more information about DIAGEO, their people, brands, and performance, visit <u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3487063-1&amp;h=3809013734&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D3272925-1%26h%3D3659934181%26u%3Dhttp%253A%252F%252Fwww.diageo.com%252F%26a%3Dwww.diageo.com&amp;a=www.diageo.com\" target=\"_blank\" rel=\"nofollow\">www.diageo.com<\/a><\/u>.<\/p>\n<p>Visit DIAGEO&#8217;S global responsible drinking resource, <u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3487063-1&amp;h=662339591&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D3272925-1%26h%3D3232233302%26u%3Dhttp%253A%252F%252Fwww.drinkiq.com%252F%26a%3Dwww.DRINKiQ.com&amp;a=www.DRINKiQ.com\" target=\"_blank\" rel=\"nofollow\">www.DRINKiQ.com<\/a><\/u>, for information, initiatives, and ways to share best practice. Follow Twitter and Instagram for news and information about DIAGEO North America: @Diageo_NA.<\/p>\n<p><b>About Combs Spirits<br \/><\/b>Combs Spirits (CS) is a privately owned, premium spirits company created by Sean &#8220;Diddy&#8221; Combs in 2013. The company co-owns DeLe\u00f3n Tequila and is responsible for all strategic marketing for C\u00ceROC Ultra-Premium Vodka, both in partnership with Diageo. CS is focused on delivering high impact growth driven product development strategies that promote a healthy business structure while highlighting social responsibility &#8211; and has become known for its bold business moves, energetic marketing and history-making success.<\/p>\n<p>\u00a0<\/p>\n<p>SOURCE  C\u00ceROC Ultra-Premium Vodka<\/p>\n<\/div>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p class=\"prntac\">The Premium Vodka Brand Enters The Ready-To-Drink Market,\u00a0<br \/>Bringing The Spirit of Luxury and Culture To The Category \u2013<br \/>#LikeOnlyCirocCan<\/p>\n<p><span class=\"xn-location\">NEW YORK<\/span>, <span class=\"xn-chron\">March 29, 2022<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212; Today,<b> Sean &#8220;Diddy&#8221; Combs<\/b> and the Makers of <b>C\u00ceROC Ultra-Premium Vodka <\/b>announce the launch of<b> C\u00ceROC Vodka Spritz,<\/b> the luxury vodka brand&#8217;s first ready-to-drink cocktail. C\u00ceROC is a spirits brand defined by its commitment to excellence, innovation, and&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-98766","post","type-post","status-publish","format-standard","hentry","category-comida-y-bebida"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/98766","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=98766"}],"version-history":[{"count":"1","href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/98766\/revisions"}],"predecessor-version":[{"id":98767,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/98766\/revisions\/98767"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=98766"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=98766"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=98766"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}