{"id":98812,"date":"2022-03-31T17:58:00","date_gmt":"2022-03-31T21:37:00","guid":{"rendered":"https:\/\/hispanicprwire.com\/english-casalu-wants-to-know-ya-estas-tropical\/"},"modified":"2022-03-31T18:00:02","modified_gmt":"2022-03-31T22:00:02","slug":"casalu-ya-estas-tropical","status":"publish","type":"post","link":"https:\/\/hispanicprwire.com\/en\/casalu-ya-estas-tropical\/","title":{"rendered":"Casal\u00fa Wants to Know: Ya Est\u00e1s Tropical?"},"content":{"rendered":"<p><\/p>\n<style type=\"text\/css\"><![CDATA[\n\/* Style Definitions *\/\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n]]><\/style>\n<div class=\"xn-content\">\n<p>Latino Owned Rum Based Hard Seltzer Makes Waves, Now Available Throughout <span class=\"xn-location\">Miami, Florida<\/span>, With DTC Shipping To Over 20 States<\/p>\n<p><span class=\"xn-location\">MIAMI<\/span>, <span class=\"xn-chron\">March 31, 2022<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212; Casal\u00fa, a rum based hard seltzer focused on delivering a feeling of home and heritage, while inviting others to share Latino culture, is now available in select bars, restaurants, liquor and grocery stores across <span class=\"xn-location\">Miami, Florida<\/span>, and ships to more than 20 states via direct-to-consumer platform on DrinkCasalu.com.\u00a0 Made with dark aged rum, 5.9% abv.\/vol, Casal\u00fa sells for <span class=\"xn-money\">$12.99<\/span> per 4-pack of 12oz cans. Crisp and balanced with the perfect amount of buzz, Casal\u00fa&#8217;s first offering, &#8220;Lim\u00f3n,&#8221; brings authentic Latino roots to the hard seltzer market. The name stands for the company&#8217;s ethos. Casa, a sense of home and heritage. Sal\u00fa, an open door to all who want to share Latino culture.<\/p>\n<div id=\"prni_dvprnejpgdd1cleft\" dir=\"ltr\" style=\"width: 100%; text-align: left;\"><img decoding=\"async\" id=\"prnejpgdd1cleft\" title=\"Casalu\u0301 Rum Seltzer, 4-pack. Photography by Sofi Perazzo.El \u00fanico Hard Seltzer a base de ron a\u00f1ejo, aut\u00e9nticamente Latino, hecho para ponerte Tropical. Actualmente, disponible en todo Miami (Florida) y env\u00edo directo a m\u00e1s de 20 estados.\" src=\"https:\/\/mma.prnewswire.com\/media\/1778206\/Casalu__Rum_Seltzer_02_Photography_by_Sofi_a_Perazzo.jpg\" alt=\"Casalu\u0301 Rum Seltzer, 4-pack. Photography by Sofi Perazzo.El \u00fanico Hard Seltzer a base de ron a\u00f1ejo, aut\u00e9nticamente Latino, hecho para ponerte Tropical. Actualmente, disponible en todo Miami (Florida) y env\u00edo directo a m\u00e1s de 20 estados.\" align=\"middle\"\/><\/div>\n<p>The origin story of Casal\u00fa begins with three friends, now co-founders, <span class=\"xn-person\">Ricardo Sucre<\/span> and <span class=\"xn-person\">Gabriel Gonzalez<\/span> of <span class=\"xn-location\">Venezuela<\/span> and <span class=\"xn-person\">Gustavo Darquea<\/span> of <span class=\"xn-location\">Ecuador<\/span>. The trio first met while attending <span class=\"xn-org\">North Carolina State University<\/span>. It was throughout college they began to share over their drink of choice: rum. They didn&#8217;t realize it at the time, but they were on their way to bringing the first authentically Latino owned rum based hard seltzer to the market.<\/p>\n<p>Fast forward a few years, and Ricardo, who was widely known amongst the friend group for his dislike of beer, became the group&#8217;s expert on hard seltzers, eventually purchasing a soda stream and experimenting at home making his own rum-based hard seltzer. The likes of which didn&#8217;t exist on the market.<\/p>\n<p>While Ricardo was perfecting his rum based hard seltzer, Gabriel, who has a deep love for reggaet\u00f3n, had been exploring a way to capture a feeling for when Latino culture is being communicated authentically. In 2013, a friend had asked him if he was feeling &#8220;tropical&#8221; and the concept just clicked. He created &#8220;Tropicalation&#8221; to express what for him was the best part of his culture, a feeling people share with each other as time passes by. He started a reggaet\u00f3n playlist with that name to showcase that feeling in every song. It would become a pillar for Casal\u00fa.<\/p>\n<p>Gustavo, regarded as the one who &#8216;gets stuff done&#8217; in the crew, could see that the seed for a company was being planted. He received a call from Ricardo telling him that he was perfecting a rum based hard seltzer and wanted him involved. That same week, Gabriel also called Ricardo telling him he needed a way to bring Tropicalation to life. Gabriel had a site already up and running combining Latino culture and an early mockup of a can. The three got together and the rest is history.<\/p>\n<p>Through months of hard work, kitchen research, countless taste testing, parties with friends and family and maybe a blessing from their moms, all named Maria, Casal\u00fa is now available, the concept of Tropicalation is no longer just a feeling but an actual product, to be enjoyed by all.<\/p>\n<p>&#8220;Tropicalation is an idea that you can feel. You feel it when you are with your grandad playing dominoes, when you are with your friends, or when you listen to good music, and it infiltrates your body. My personal way to express Tropicalation started with a reggaet\u00f3n playlist. It was my choice of songs that would make the listener feel tropical and lose themselves in a moment. That is Tropicalation, the idea that there is a feeling that can change your vibe for the better in an instant,&#8221; says co-founder <span class=\"xn-person\">Gabriel Gonzalez<\/span>.<\/p>\n<p>&#8220;When you look at every single category in the alcohol industry, you can find a Latino brand in all of them but one. The fastest growing category in the alcohol industry, hard seltzers, now has a brand for Latinos. Not only a brand but a product that is truly authentic to our roots, a dark aged rum seltzer that both our generation and our grandfathers can share together and be proud of being Latino. That&#8217;s why we are so proud to bring Casal\u00fa to the world,&#8221; says co-founder <span class=\"xn-person\">Ricardo Sucre<\/span>.<\/p>\n<p>&#8220;One of our main priorities ever since we started this journey of Casal\u00fa is making sure we&#8217;re building our team with the most talented individuals, and experts in the fields of marketing, branding and design, financial planning, and management. And of course, individuals that are passionate about our brand concept and are willing and able to take Casal\u00fa into new heights. While <span class=\"xn-location\">Miami<\/span> is home base for us and the first market, we are launching the brand in on the ground, we&#8217;re also leveraging DTC (direct-to-consumer), e-commerce, strategies to ship Casal\u00fa into different markets and start to generate product and brand awareness in other places apart from <span class=\"xn-location\">Miami<\/span>,&#8221; says co-founder <span class=\"xn-person\">Gustavo Darquea<\/span>.<\/p>\n<p>There are 60 million Latinos in the US alone. As the biggest minority in the country, they are having more impact on pop culture than ever. Casal\u00fa aims to represent the roots of these consumers and bridge the gap between them and the hard seltzer market.<\/p>\n<p>However, Casal\u00fa&#8217;s is more than a hard seltzer. Casal\u00fa&#8217;s vision is to be a catalyst for Latino culture. Think the next <span class=\"xn-person\">Red Bull<\/span>, but Latino.<\/p>\n<p>For additional information and updates please visit <u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3491060-1&amp;h=3112439293&amp;u=https%3A%2F%2Fdrinkcasalu.com%2F&amp;a=DrinkCasalu.com\" target=\"_blank\" rel=\"nofollow\">DrinkCasalu.com<\/a><\/u>\u00a0and follow the brand on Instagram <u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3491060-1&amp;h=1732205281&amp;u=https%3A%2F%2Fwww.instagram.com%2Fdrinkcasalu%2F&amp;a=%40DrinkCasalu\" target=\"_blank\" rel=\"nofollow\">@DrinkCasalu<\/a><\/u>.\u00a0<\/p>\n<div id=\"prni_dvprnejpg234dleft\" dir=\"ltr\" style=\"width: 100%; text-align: left;\"><img decoding=\"async\" id=\"prnejpg234dleft\" title=\"Casalu\u0301 Rum Seltzer, Photography by Sofi\u0301a PerazzoCasal\u00fa es el hard seltzer a base de ron que te invita a compartir la cultura latina. Ahora disponible en bares, restaurantes, licorer\u00edas y supermercados selectos de Miami (Florida) con env\u00edo directo a m\u00e1s de 20 estados, a trav\u00e9s de DrinkCasalu.com.\" src=\"https:\/\/mma.prnewswire.com\/media\/1778349\/Casalu__Rum_Seltzer_01_Photography_by_Sofi_a_Perazzo.jpg\" alt=\"Casalu\u0301 Rum Seltzer, Photography by Sofi\u0301a PerazzoCasal\u00fa es el hard seltzer a base de ron que te invita a compartir la cultura latina. Ahora disponible en bares, restaurantes, licorer\u00edas y supermercados selectos de Miami (Florida) con env\u00edo directo a m\u00e1s de 20 estados, a trav\u00e9s de DrinkCasalu.com.\" align=\"middle\"\/><\/div>\n<p>Photo &#8211;\u00a0<a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3491060-1&amp;h=2215094003&amp;u=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F1778206%2FCasalu__Rum_Seltzer_02_Photography_by_Sofi_a_Perazzo.jpg&amp;a=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F1778206%2FCasalu__Rum_Seltzer_02_Photography_by_Sofi_a_Perazzo.jpg\" target=\"_blank\" rel=\"nofollow\">https:\/\/mma.prnewswire.com\/media\/1778206\/Casalu__Rum_Seltzer_02_Photography_by_Sofi_a_Perazzo.jpg<\/a>\u00a0<br \/>Photo &#8211;\u00a0<a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3491060-1&amp;h=2129469225&amp;u=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F1778349%2FCasalu__Rum_Seltzer_01_Photography_by_Sofi_a_Perazzo.jpg&amp;a=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F1778349%2FCasalu__Rum_Seltzer_01_Photography_by_Sofi_a_Perazzo.jpg\" target=\"_blank\" rel=\"nofollow\">https:\/\/mma.prnewswire.com\/media\/1778349\/Casalu__Rum_Seltzer_01_Photography_by_Sofi_a_Perazzo.jpg<\/a><\/p>\n<p>SOURCE  Casal\u00fa<\/p>\n<\/div>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<div class=\"xn-content\">\n<p>Latino Owned Rum Based Hard Seltzer Makes Waves, Now Available Throughout <span class=\"xn-location\">Miami, Florida<\/span>, With DTC Shipping To Over 20 States<\/p>\n<p><span class=\"xn-location\">MIAMI<\/span>, <span class=\"xn-chron\">March 31, 2022<\/span> \/PRNewswire-HISPANIC PR WIRE\/ &#8212; Casal\u00fa, a rum based hard seltzer focused on delivering a feeling of home and heritage, while inviting others to share Latino culture, is now available in select bars, restaurants, liquor and grocery stores across <span class=\"xn-location\">Miami, Florida<\/span>, and ships to more than&#8230;<\/p>\n","protected":false},"author":1,"featured_media":98814,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-98812","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comida-y-bebida"],"acf":[],"_links":{"self":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/98812","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/comments?post=98812"}],"version-history":[{"count":"1","href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/98812\/revisions"}],"predecessor-version":[{"id":98815,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/posts\/98812\/revisions\/98815"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media\/98814"}],"wp:attachment":[{"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/media?parent=98812"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/categories?post=98812"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hispanicprwire.com\/en\/wp-json\/wp\/v2\/tags?post=98812"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}