FAYETTEVILLE, NC–(HISPANIC PR WIRE)–January 23, 2004–Despite the fact that the Nielsen Station Index (NSI) does not take the language of viewers (a factor strongly associated with television viewing habits) into consideration in the Raleigh market, six-month-old Univision owned-and-operated station WUVC achieved remarkable November 2003 Sweeps results, tying with only one other station for the #1 spot among Men 18-34 in prime time with a 3.0 rating. In addition, WUVC is the new ratings leader among Men 18-24 during prime time (M-F 7:00p-10:00P). With a 2.6 rating, WUVC-TV attracted 53% more viewers than ABC’s WTVD, 225% more than CBS’s WRAL and 420% more viewers than NBC’s WNCN. WUVC’s network news (M-F 6:30-7:00p) was the #2 rated show for Men 18-24 and its Saturday night prime time program “Sabado Gigante” (8:00p-11:00p) was the #2 rated show for Men 18-34.
The Raleigh-Durham-Fayetteville market has one of the fastest growing Hispanic populations in the United States. Based on the US Census, the Hispanic population in counties comprising the market grew by 390% from 1990 to 2002.
“After only six months in the market, WUVC’s rating success is a testament to its ability to provide programming that meets the needs of Hispanics in North Carolina,” said Maria Montaño, WUVC’s General Manager. “We look forward to continuing and growing our service to the community in every way we can.” Univision Communications Inc. is the premier Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 98% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network reaching 79% of U.S. Hispanic Households; Univision Television Group, which owns and operates 23 Univision Network television stations and 1 non-Univision television station; TeleFutura Television Group, which owns and operates 31 TeleFutura Network television stations; Galavisión, the country’s leading Spanish-language cable network; Univision Radio, the leading Spanish-language radio group which owns and/or operates 66 radio stations in 17 of the top 25 U.S. Hispanic markets and 4 stations in Puerto Rico; Univision Music Group, which includes Univision Records, Fonovisa Records, and a 50% interest in Mexico-based Disa Records labels as well as Fonomusic and America Musical Publishing companies; and Univision Online, the premier Spanish-language Internet destination in the U.S. located at www.univision.com. Univision Communications is headquartered in Los Angeles with television network operations in Miami, radio operations in Dallas and television and radio stations and sales offices in major cities throughout the United States.
For more information, please visit http://www.univision.net.
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Maria Montaño, General Manager