Wyndham Emerges as a Leading Hotel Company for Minorities; Recognized with Several...

Wyndham Emerges as a Leading Hotel Company for Minorities; Recognized with Several Awards

Corporate Philosophy of "Listening and Responding" to the Needs of Customers and Employees Continues Company's Successful and Differentiating Brand Strategy


DALLAS, TX–(HISPANIC PR WIRE – BUSINESS WIRE)–July 15, 2003–In keeping with its ongoing philosophy of listening and responding to individuals’ needs, Wyndham International, Inc. (AMEX:WBR) is emerging as a leader in the hospitality industry for its minority outreach and inclusiveness efforts. Recognized for its commitment to diversity, its creation of a diverse workforce, and its impressive list of diversity-focused initiatives, Wyndham makes significant strides forward on some leading diversity ranking lists – and sweeps first place on others. To summarize:



— Wyndham jumped five places to #12 on Fortune magazine’s list of the 50 Best Companies for Minorities – the highest ranking for a hotel company.

— Wyndham was ranked #2 on the NAACP’s list of Top Hotels, rising from #4 in 2002.

— DiversityInc magazine honored Wyndham as the #1 company on its Top 10 Companies for Latinos list and the #3 company on its Top 10 Companies for African-Americans list.

— FraserNet, the #1 network for black professionals worldwide, presented Wyndham with the Corporate Collaborative Excellence Award at its annual PowerNetworking Conference.


“Our diversity initiative is a natural evolution and extension of what we have long stood for, a philosophy of listening and responding to the needs of both our internal and external customers,” said Fred J. Kleisner, chairman and chief executive officer of Wyndham International, Inc. “Based on the concept of unprecedented standards in personalized guest service, we developed WOMEN ON THEIR WAY(R) to meet the specific needs of our female business travelers and Wyndham ByRequest(R) which creates customized, comfortable and memorable guest experiences for all our customers. While we take care of our customers, one at a time, based on their unique requests, we also appreciate our employees, one at a time, based on their uniqueness to contribute.”

“Being recognized as one of the top companies for minorities is gratifying and reaffirms that our philosophy and approach to hospitality is well founded. Moving forward, diversity will remain a business imperative for Wyndham as we continue to create awareness programs and new opportunities that embrace differences and celebrate individuality in the lives of our employees, guests, business partners and communities,” stated Donna DeBerry, Wyndham’s senior vice president of diversity and assistant to the chairman.

Wyndham created a Diversity Action Plan, which laid out the strategy for facing issues like recruitment and retention, vendor relationships and advertising. Initiatives leading to Wyndham’s positioning as a corporate leader in diversity include:



— Appointing Donna DeBerry as senior vice president of diversity and assistant to the chairman. As the highest-ranking African-American executive in the hospitality industry, DeBerry assumes responsibility for executing action plans that ensure inclusiveness of all 23,000 employees in areas including ethnicity, nationality, gender, age, physical handicap and sexual orientation.

— Expanding Wyndham’s external Diversity Advisory Board to include professional men and women from a variety of ethnic backgrounds. The Board listens to the concerns of its multi-cultural customer base and consistently responds with initiatives to meet those customers’ needs.

— Restructuring Wyndham’s career management program to include an increased focus on advancement for minorities.

— Creating scholarship opportunities for minority students interested in pursuing careers in the hospitality industry.

— Launching brand-marketing campaigns that speak directly to Wyndham’s multi-cultural customer base.

— Creating financial programs that enable minorities to partner with Wyndham in hotel ownership opportunities.

— Conducting mandatory diversity training for all Wyndham employees.


Wyndham International, Inc. offers upscale and luxury hotel and resort accommodations through proprietary lodging brands and a management services division. Based in Dallas, Wyndham International owns, leases, manages and franchises hotels and resorts in the United States, Canada, Mexico, the Caribbean and Europe. For more information, visit http://www.wyndham.com. For reservations, call 800-WYNDHAM.




Parris Bowe, 212-704-8135


Wyndham International

Darcie M. Brossart, 214-863-1335

Wyndham Emerges as a Leading Hotel Company for Minorities; Recognized with Several Awards