Top Media Integration Expert Joins Zubi

Top Media Integration Expert Joins Zubi

Mantilla to head agency's media and direct marketing practices


CORAL GABLES, Fla., Oct. 30 /PRNewswire-HISPANIC PR WIRE/ — Leading US Hispanic agency Zubi Advertising has announced today that Xavier Mantilla has joined the agency as VP of Media Integration. He will lead the full integration of media, direct and digital disciplines at the agency.

“Xavier’s remarkable expertise in leading 360 degree media efforts for major brands made him a standout candidate for heading up all our integration activities,” said COO Joe Zubi. “Our clients will also greatly benefit from his unparalleled experience with the digital space in the US Hispanic market that few, if any, know as well as him.”

Mantilla comes to Zubi from Starcom Media Vest, part of the Publicis Groupe Group, where he served as Regional Director, managing all multiplatform initiatives throughout Latin America for such brands as Samsung, Diageo, Marriott and Avaya. A recognized industry expert in such digital touchpoints as search and social media, Mantilla’s aim is to bring a “platform neutral” approach to leading Zubi’s integration efforts.

“My belief is that the advertising needs to be where the target lives and breathes, both online and offline-ever present,” Mantilla said. “But I will admit that digital is definitely in my DNA.”

Prior to Starcom, Mantilla was Regional Director at Ogilvy and Mather’s digital and direct media agency Neo @ Ogilvy, where he led strategic planning and buying for Cisco, IBM and American Express, among other major accounts. Born in Ecuador and raised in Brazil, Mantilla speaks fluent Spanish and Portuguese, and is a frequent speaker at media and technology conferences throughout the US and Latin America.

About Zubi Advertising

Zubi Advertising Services, Inc. is a full-service and independent, minority-owned Hispanic agency in the U.S. with a proven 30-year track record of award-winning U.S. Hispanic Market branding campaigns. Headquartered in Miami with offices in Detroit, Los Angeles and Dallas, Zubi Advertising has projected billings of $175 million in 2009. Zubi Advertising is proud to serve its extensive client list, which includes American Airlines, Ford Motor Company, Lincoln Mercury, Olive Garden, JP Morgan Chase, SC Johnson, and Winn-Dixie among others. Zubi Advertising has grown organically to 118 employees who are dedicated to enhancing the image of the Hispanic culture and the advertising profession through their actions and work. For more information, please visit

SOURCE Zubi Advertising

Top Media Integration Expert Joins Zubi