NEW YORK, July 17 /PRNewswire-HISPANIC PR WIRE/ — Ximena Sariñana is the latest hot new artist tapped by MTV Tr3s for its highly popular Descubre & Download program. The multiplatform music discovery platform has been lauded by music executives as “critical” in launching new careers and by Rolling Stone Magazine as “career changing.”
Ximena is a Mexican singer-songwriter-pianist who at age 22 is being celebrated as an extraordinarily mature and distinctive recording artist, one who combines echoes of Ella Fitzgerald and Edith Piaf recordings with her own unique cultural sounds. Ximena has been a well-known professional actress in Mexico since the age of four. She released her first album, Mediocre, there in February of this year and achieved a level of success unprecedented for a new artist: The album debuted at the top of the album charts and remained there for five weeks, earning her Gold sales status in the recording’s first few months on sale. The album is still in the top ten.
She says “I am thrilled to be able to share my music with my Latino brothers and sisters in the U.S. and there’s no better way to do that than through MTV Tr3s.”
“We love Ximena’s unabashed musical style and her originality. She is a unique and gifted artist with an album that is genre breaking and full of surprises. Our audience will immediately connect with her incredible lyrics and her creative visual style. We are excited to be part of the launch of Ximena’s career,” said Jesus Lara, Senior Vice President, Music and Talent for MTV Tr3s and MTV/VH1 Latin America.
Ximena will get aggressive on-air exposure, interactive online elements, wireless content distribution and other off-air promotional and marketing elements designed to reach today’s multitasking music fan. Her single “Vidas Paralelas” is available as free, exclusive downloads at http://download.mtvtr3s.com . In addition, Ximena will have a dedicated artist page at mtvtr3s.com where her bio, behind-the-scenes photo gallery, and snaggable music and D&D videos will also be available. MTV Tr3s Radio will feature Ximena’s Descubre & Download vignettes and MTV Rhapsody fans will also have links to the her Descubre & Download pages.
MTV Tr3s (mtvtr3s.com) is in 6.4 million Hispanic TV households and 34 million total TV households, making it the most-widely distributed TV network dedicated to superserving today’s bicultural Latino youth. MTV Tr3s programming is rooted in the fusion of American and Latino music, cultures, lifestyles and languages. Music programming is at the core of MTV Tr3s and the channel features hitmakers, emerging artists and new sounds that resonate with young U.S. Latinos. In addition to music programming, the MTV Tr3s programming slate also features lifestyle series, news, documentaries and other long-form programs that celebrate US Latino hybrid identity and culture.
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