Yahoo! En Español Launches Real-Time Community Feature for its Soccer Site, Kicks...

Yahoo! En Español Launches Real-Time Community Feature for its Soccer Site, Kicks Off Liguilla Tournament Coverage



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MIAMI, May 8 /PRNewswire/ — Yahoo! En Español today announced the launch of a social media feature on Yahoo! En Español Deportes (http://espanol.sports.yahoo.com/) that highlights users’ real-time activities on its soccer sites. The new news ticker-style feature, located on the upper right hand corner of the page, is the latest addition to the company’s unique soccer community site. It provides users with an instant connection to the sport and other enthusiasts globally by allowing them to see what other users are doing on the site — whether it’s becoming fans of a team, commenting on or recommending an article or replying to or rating a comment.

Just in time for the start of Mexico’s popular Liguilla tournament, which kicks off on May 13, this new offering allows users to instantly connect with their contacts on the Yahoo! network and activate their Yahoo! profile right from the soccer site. When users arrive on the site, they will see highlights of all user activity, including those who are not part of their Yahoo! network contacts.

“Our goal is to make Yahoo! Deportes a fun and indispensable online soccer community where fans can not only obtain comprehensive sports content, but can also meet, connect and interact with peers and rivals,” said Armando Rodriguez, general manager, Yahoo! Hispanic Americas. “This new social feature will allow our users to truly immerse themselves in their beloved game of soccer and share that passion with the global online community.”

Liguilla coverage on Yahoo! En Español Deportes will include the most comprehensive and up-to-the-minute tournament information, including photos, news, player and game stats per game, user comments on photos and articles, as well as live text-based updates every two minutes on the most important games.

Other features available on Yahoo! En Español Deportes include fantasy leagues as well as pages devoted to the European league, Major League Soccer and World Cup 2010 that feature the latest headline news and photos.

For more information on Yahoo! En Español Deportes or these new features, please visit (http://espanol.sports.yahoo.com/).

About Yahoo!

Yahoo! Inc. is a leading global Internet brand and one of the most trafficked Internet destinations worldwide. Yahoo! is focused on powering its communities of users, advertisers, publishers, and developers by creating indispensable experiences built on trust. Yahoo! is headquartered in Sunnyvale, California. For more information, visit www.yahoo.com

SOURCE Yahoo! En Español

Yahoo! En Español Launches Real-Time Community Feature for its Soccer Site, Kicks Off Liguilla Tournament Coverage