New York, NY–(HISPANIC PR WIRE)–March 21, 2007–Yahoo! Telemundo (http://www.yahootelemundo.com), a comprehensive and engaging online community for U.S. Hispanics, today announced a content distribution agreement to provide Spanish-language content from The Wall Street Journal Hispanic Edition to Yahoo! Telemundo’s newly revamped news site. The articles will include specially edited Journal features on personal finance, health, small business, personal technology, travel and careers.
“We look forward to working with Yahoo! Telemundo to introduce its audience to The Wall Street Journal’s renowned expertise and editorial perspective that no other publisher offers,” said Jennifer Ametrano, managing director of sales for The Wall Street Journal, Latin America & US Hispanic. “This is consistent with our strategy of extending our premier content and brands to new audiences across all channels that consumers desire,” added Tim DeSoto, licensing manager for The Wall Street Journal.
Select articles from several sections in The Wall Street Journal, including the Weekend Journal, Personal Journal and Marketplace, will appear on Yahoo! Telemundo’s Personal Finance section, “Tu Dinero,” and will be freely accessible to users. In Tu Dinero, users will be able to find practical information on a wide array of finance topics that impact their everyday life, from career advice to tips on managing one’s credit or finding leisure activities when on a budget. These articles, translated and adapted for the Hispanic market, add a new dimension to the content offerings of Yahoo! Telemundo Finanzas through the unique insight and analysis from The Wall Street Journal.
“We are excited to be able to provide our millions of users with content from one of the most respected news organizations in the world.” said Jose Rivera Font, general manager, Yahoo! North Latin America. “Our relationship with The Wall Street Journal Hispanic Edition complements the information and services we are providing from Telemundo News and continues to position Yahoo! Telemundo as the definitive source of news for all Hispanics,” added Peter Blacker, senior vice president, Digital Media, Telemundo Network Group.
The partnership with Yahoo! Telemundo represents the latest local content initiative from WSJ Hispanic, which licenses supplements to leading community Hispanic newspapers such as Washington Hispanic in Washington D.C., el Sentinel in South Florida, Reflejos in Chicago and Su Guia in northern New Jersey. The Wall Street Journal publishes Special Editions as part of 39 newspapers in 41 countries and 10 different languages – serving a combined circulation of nearly 5.4 million. chinese.WSJ.com, the condensed Chinese-language version of WSJ.com, launched in 2002 as a free site and currently has more than 230,000 registered users.
About The Wall Street Journal
The Wall Street Journal, the flagship publication of Dow Jones & Company (NYSE: DJ; http://www.dowjones.com), is the world’s leading business publication. Founded in 1889, The Wall Street Journal has a print and online circulation of nearly 2.1 million, reaching the nation’s top business and political leaders, as well as investors across the country. Holding 31 Pulitzer Prizes for outstanding journalism, the Journal seeks to help its readers succeed by providing essential and relevant information, presented accurately and fairly, from an authoritative and trusted source. The Wall Street Journal print franchise has more than 600 journalists world-wide, part of the Dow Jones network of nearly 1,900 business and financial news staff. Other publications that are part of The Wall Street Journal franchise, with total circulation of 2.7 million, include The Wall Street Journal Asia, The Wall Street Journal Europe and The Wall Street Journal Online at WSJ.com, the largest paid subscription news site on the Web. In 2006, the Journal was ranked No. 1 in BtoB’s Media Power 50 for the seventh consecutive year.
About Yahoo! Telemundo
Yahoo! Telemundo is a commercial venture between Telemundo and Yahoo! Inc. This comprehensive and engaging online community for U.S. Hispanics brings together Yahoo!’s leading Internet tools and services with the online assets and original television content of Telemundo, connecting consumers to their passions, their communities and the world’s knowledge.