HERNDON, Va. and BOGOTA, Colombia, March 29, 2011 /PRNewswire-HISPANIC PR WIRE/ — Just days after the U.S. Census revealed that the population of Hispanics living in the United States has exceeded 50 million people, Publicar, S.A., the largest directory publisher in Latin America and Virginia-based YaSabe, Inc., announced today a deal to provide local search for U.S. Hispanics at PaginasAmarillas.com. Users that come to PaginasAmarillas.com from the United States can search for products and services in Spanish or English and find local businesses that offer what they need. As part of the deal, YaSabe will operate the U.S. website and offer local businesses and National brands an assortment of digital advertising products and services. YaSabe will also sell pan-regional advertising to global brands interested in reaching consumers in Latin America and the United States.
“Hispanics everywhere can relate to the Paginas Amarillas brand,” said Carlos Caceres, Internet Business Director at Publicar. “Partnering with YaSabe, we will provide a world-class local search experience at PaginasAmarillas.com for the 50 million Hispanics that live in the United States.”
“For any Hispanic consumer, the PaginasAmarillas.com brings to mind the idea of finding a local business online,” said Azim Tejani, Director at YaSabe.com. “We are pleased to have the opportunity to leverage the brand here in the United States where Hispanic consumers are the fastest growing group of Internet users.”
About Publicar, S.A.
Publicar S.A., a Carvajal Group company, is one of the leading multimedia content providers in South and Central America. Publicar has been a leader in the telephone and specialized directory business for more than 50 years, providing information in multiple media including print, internet, and directory assistance. It has operations in Brazil, Colombia, Costa Rica, Ecuador, Panama, Nicaragua, El Salvador and Guatemala. The company provides a wide variety of products and services ranging from phone directories to internet search services, website production, call centers, and other digital products. All together, Publicar S.A has over 8,000 employees (2,000 of which are sales representatives distributed in over 40 cities), and annually produces more than 200 directories, distributes over 15 million free directories, and designs over 10,000 web sites. Publicar’s internet properties attract more than 10 million unique users per month and the companies call centers receive more than 1 million DA inquiries a week. Learn more about Publicar at http://www.publicar.com.
About Ya Sabe, Inc.
Ya Sabe, Inc. helps local businesses and National brands connect with Hispanic consumers living in the United States, a population of 50 million people with a combined disposable income of almost $1 trillion. YaSabe brings a unique content proposition for U.S. Hispanics together with world-class local search, mobile and social technologies. At YaSabe.com users can search in English or Spanish to find and discover information about 14 million local businesses in the U.S. The company also provides a free service where Hispanic consumers can ask YaSabe for human assistance to select a local service provider. The proprietary dataset developed and managed by YaSabe makes it possible to aggregate queries from Hispanic consumers searching online at Google, Bing or on other partner destinations like PaginasAmarillas.com and holaciudad.com. YaSabe has entered the market in Washington D.C., home to 1.4 million of the most affluent and wired Latinos in the country. Learn more about YaSabe at http://www.yasabe.com.
SOURCE Ya Sabe, Inc.