Miami Beach, FL–(HISPANIC PR WIRE)-March 25, 2003–With the U. S. entering war with Iraq and National Security heightened, YupiMSN, a leading Spanish-language Internet network and a Microsoft and TELMEX company, announces the introduction of a new public service content special aimed at arming U. S. Hispanics with in-language information needed to prepare for a potential terrorist attack.
“Due to the recent rises of the homeland security threat levels to orange, YupiMSN acted on its obligation of keeping users, particularly those residing in the U. S., abreast of all the events and dealings that surround our current state of affairs,” stated Andrea Flecha de Lima, Editor-in-Chief. “YupiMSN relies wholeheartedly on the defensive measures the US government has put in place, and as citizens of this country it is our duty to partner with them in dispelling fears and preparing consumers.”
As such, YupiMSN has prepared a Spanish-language special directed to US Hispanics, many who have come to this country in search of peace and who might be fearful and unaware as to where to go for reliable information. “Don’t Be Afraid, Be Ready!” will inform consumers regarding possible threats as well as how to gear up to face a potential attack. There are simple measures that consumers can take, such as the storage of an emergency kit or anticipating family communications and decision-making, which can go a long way in weathering the unexpected.
The Terrorism special page http://www.yupimsn.com/preparate/is advertising-free and meant to be solely a community service. This is not the first time YupiMSN collaborates with the U.S. government in getting information out to the public. YupiMSN was recognized by the U. S. Department of Commerce’s Census Bureau for being the only Spanish-language network of sites to partner with them in getting Hispanics counted. YupiMSN conducted a free, integrated, public service marketing campaign, which included the development of a micro site with banners, advertorials, backgrounders, and detailed instructions on how to fill out forms in Spanish. All in an effort to increase Hispanic participation and providing direct access to millions to the Census, site.
The information contained in YupiMSN’s “Don’t Be Afraid, Be Ready!” editorial has been compiled from official government sites such as that of the: FBI èhttp://www.fbi.gov;CITIZEN CORPS èhttp://www.citizencorps.gov;RED CROSS èhttp://www.redcross.gov;FEMA èhttp://www.fema.gov andREADY.GOV èhttp://www.ready.gov
As part of the MSN global Internet network, YupiMSN provides Spanish-language content and services to over 20 million unique users per month across the Americas. YupiMSN is committed to delivering the most useful and innovative online services today, bringing consumers everything they need from the Web to make the most of their time online. YupiMSN offers a portfolio of Spanish-language communications tools such as MSN Hotmail and MSN Instant Messenger, as well as the latest news and information on world events, entertainment, sports and in over 15 content channels. YupiMSN is a Microsoft and TELMEX company and is headquartered in Miami Beach, Florida. YupiMSN is located at www.yupimsn.com
Nerea Alvarez, 305-459-4113