American Honda Sets New February Record; New Civic and Honda Division Lead with Second Consecutive Monthly Records

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March 1, 2016

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TORRANCE, California, March 1, 2016 /PRNewswire-HISPANIC PR WIRE/ — American Honda Motor Co., Inc. today reported record February sales of 118,985 Honda and Acura vehicles, an increase of 12.8 percent. Honda Division set a new February record with 106,212 units sold, up 14.9 percent; Honda car sales reached 57,267 while record February truck sales totaled 48,945 for the month. Acura sales totaled 12,773 with sedan sales of 4,683 and trucks reaching 8,090 units in February.

Honda

Fresh off of a record January and led by record sales of the all-new 2016 Civic Sedan and the CR-V along with a strong performance by the Accord, the Honda brand set a new February sales mark.

Civic, relying only on sales of the Sedan, was the brand’s best-selling model for the month, setting a new February record, with sales up 31.7 percent to 27,707 units; the All-new Civic Coupe will accelerate that momentum when it goes on sale in mid-March.
Also bucking the light truck trend, Accord was up 19.3 percent on sales of 25,785 units.
CR-V, America’s best-selling SUV, was up 13.2 percent on record February sales of 25,250 vehicles.
Odyssey had a double digit gain, up 11.4 percent with 8,994 units sold for the month.
In high demand but short supply, Pilot sold 9,572 units, a strong month, but a 24.2 percent decrease compared to February 2015, when high inventories and aggressive sell-down efforts of the prior generation model led to near-record sales.

“Led by the all-new Civic, Honda cars are defying industry trends, even as our light truck models are red hot this winter,” said Jeff Conrad, senior vice president and general manager of the Honda Division. “With more versions of the Civic yet to go on sale and an all-new Ridgeline on the way, Honda is primed for an incredibly strong start to the year.”

Acura

While overall sales were down slightly for February, strong sales of the ILX, the brand’s gateway model; the launch of the Acura NSX online vehicle configurator in late February and a refreshed MDX set to debut at the New York Auto Show this month portend a strong year as the Acura brand approaches its 30^th anniversary in late March.

ILX followed up on a strong January result, rising an impressive 56.4 percent on sales of 1,500 units in February.
MDX, challenged by low inventory levels, was the brand’s best-selling model for the month with sales of 4,292 units in February, down 5.7 percent.

“As we approach the 30^th anniversary of the Acura brand in March and the launch of the NSX this spring, it’s encouraging to see the same kind of excitement associated with the early days of the brand,” said Jon Ikeda, vice president and general manager of the Acura division. “With a strong gateway model attracting new customers to the brand in the ILX, and an updated MDX about to debut at the New York auto show, it’s not simply cliché to say that the best is yet to come.”

	American Honda Vehicle Sales for February 2016
			Month-to-Date				Year-to-Date
			February 2016	February 2015	DSR** % Change	MoM % Change	February 2016	February 2015	DSR** % Change	YoY % Change
	American Honda Total		118,985	105,466	12.8%	12.8%	219,482	207,650	10.1%	5.7%
	Total Car Sales		61,950	53,269	16.3%	16.3%	116,332	103,284	17.3%	12.6%
	Total Truck Sales		57,035	52,197	9.3%	9.3%	103,150	104,366	3.0%	-1.2%
	Honda Total Car Sales		57,267	48,692	17.6%	17.6%	108,079	94,623	19.0%	14.2%
	Honda Total Truck Sales		48,945	43,782	11.8%	11.8%	88,380	88,053	4.6%	0.4%
	Acura Total Car Sales		4,683	4,577	2.3%	2.3%	8,253	8,661	-0.7%	-4.7%
	Acura Total Truck Sales		8,090	8,415	-3.9%	-3.9%	14,770	16,313	-5.7%	-9.5%
	Total Domestic Car Sales		58,489	52,687	11.0%	11.0%	109,939	102,064	12.2%	7.7%
	Honda Division		53,909	48,287	11.6%	11.6%	101,887	93,762	13.2%	8.7%
	Acura Division		4,580	4,400	4.1%	4.1%	8,052	8,302	1.0%	-3.0%
	Total Domestic Truck Sales		57,035	52,197	9.3%	9.3%	103,150	104,366	3.0%	-1.2%
	Honda Division		48,945	43,782	11.8%	11.8%	88,380	88,053	4.6%	0.4%
	Acura Division		8,090	8,415	-3.9%	-3.9%	14,770	16,313	-5.7%	-9.5%
	Total Import Car Sales		3,461	582	494.7%	494.7%	6,393	1,220	445.9%	424.0%
	Honda Division		3,358	405	729.1%	729.1%	6,192	861	649.1%	619.2%
	Acura Division		103	177	-41.8%	-41.8%	201	359	-41.7%	-44.0%
	Total Import Truck Sales		0	0	0.0%	0.0%	0	0	0.0%	0.0%
	Honda Division		0	0	0.0%	0.0%	0	0	0.0%	0.0%
	Acura Division		0	0	0.0%	0.0%	0	0	0.0%	0.0%
MODEL BREAKOUT BY DIVISION
	Honda Division Total		106,212	92,474	14.9%	14.9%	196,459	182,676	12.0%	7.5%
	* ACCORD		25,785	21,616	19.3%	19.3%	46,550	42,627	13.8%	9.2%
	* CIVIC		27,707	21,038	31.7%	31.7%	54,448	39,737	42.7%	37.0%
	CR-Z		128	175	-26.9%	-26.9%	320	371	-10.2%	-13.7%
	* FIT		3,647	5,652	-35.5%	-35.5%	6,742	11,454	-38.7%	-41.1%
	INSIGHT		0	211	-100.0%	-100.0%	19	434	-95.4%	-95.6%

	CROSSTOUR		190	643	-70.5%	-70.5%	456	1,304	-63.6%	-65.0%
	* CR-V		25,250	22,298	13.2%	13.2%	44,458	45,509	1.8%	-2.3%
	HR-V		4,940	0	0.0%	0.0%	9,117	0	0.0%	0.0%
	ODYSSEY		8,994	8,076	11.4%	11.4%	16,215	15,946	5.9%	1.7%
	PILOT		9,572	12,629	-24.2%	-24.2%	18,133	24,944	-24.3%	-27.3%
	RIDGELINE		-1	136	-100.7%	-100.7%	1	350	-99.7%	-99.7%

	***	Memo: Accord FHEV	68	832	-91.8%	-91.8%	139	1,637	-91.2%	-91.5%
		Memo: Accord PHEV	0	12	-100.0%	-100.0%	0	40	-100.0%	-100.0%
		Memo: Civic Hybrid	143	358	-60.1%	-60.1%	304	678	-53.3%	-55.2%
	Acura Division Total		12,773	12,992	-1.7%	-1.7%	23,023	24,974	-4.0%	-7.8%
	ILX		1,500	959	56.4%	56.4%	2,733	1,951	45.9%	40.1%
	RLX / RL		103	173	-40.5%	-40.5%	201	349	-40.0%	-42.4%
	TL		0	22	-100.0%	-100.0%	0	40	-100.0%	-100.0%
	TLX		3,080	3,419	-9.9%	-9.9%	5,319	6,311	-12.2%	-15.7%
	TSX		0	4	-100.0%	-100.0%	0	10	-100.0%	-100.0%

	MDX		4,292	4,553	-5.7%	-5.7%	7,868	8,934	-8.3%	-11.9%
	RDX		3,798	3,862	-1.7%	-1.7%	6,902	7,379	-2.6%	-6.5%

	***	Memo: ILX Hybrid	0	5	-100.0%	-100.0%	0	8	-100.0%	-100.0%
		Memo: RLX Hybrid	12	21	-42.9%	-42.9%	30	35	-10.7%	-14.3%
		Memo: TSX Wagon	0	1	-100.0%	-100.0%	0	1	-100.0%	-100.0%
	Selling Days		24	24			48	50
	**** Hybrid		351	1,614	-78.3%	-78.3%	812	3,203	-73.6%	-74.6%

	* Honda and Acura vehicles are made of domestic & global sourced parts
	** Daily Selling Rate
	*** Memo line items are included in the respective model total
	**** Hybrid includes FHEV, PHEV, CR-Z, Civic Hybrid, Insight, ILX Hybrid, RLX Hybrid and RLX Sport Hybrid