Coors Light Elevates Dallas Artist’s Message Of Positivity

Coors Light Elevates Dallas Artist’s Message Of Positivity

Rising Artist Alejandra Camargo is Subject of Latest Coors Light "My Climb, My Story" Digital Short Film


CHICAGO, Oct. 10, 2017 /PRNewswire-HISPANIC PR WIRE/ — Alejandra Camargo’s dream has always been to share her art with the world. When she realized that dream was at stake four years ago, she risked everything to start over, no matter the obstacles involved. Her determination to make something positive out of her struggles and genuine love for painting are at the center of a new installment of Coors Light’s digital short film series, “My Climb, My Story,” which delves into her inspiring journey.

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Faced with instability in her native Venezuela, Camargo made the difficult decision in 2015 to leave her job, her community and her country to continue pursuing her dreams in Dallas.  In “My Climb, My Story,” Camargo explains that her art depicts what she calls “the energy of happiness,” which is her way of coping with daily challenges and embodying the sentiments she wishes to see in the world. Today, Camargo works tirelessly to give back to her adopted home by being an active member of the Dallas art community and spreading her message of positivity through her work.

“It’s not easy to make your dream a reality, but I see every challenge as an opportunity to grow stronger,” said Camargo. “Since arriving from Venezuela, the support I have received from my Dallas community, and now from Coors Light, has motivated me even more to keep moving forward, and inspiring others to live their lives to the fullest.” 

To help Camargo on her journey, Coors Light is making a donation to put towards her artistic endeavors. With support from Coors Light, Camargo has already accomplished one milestone: exhibiting her first solo art show in the U.S., which took place August 4 at the Liliana Bloch Art Gallery in Dallas. She is currently preparing to lead her own beautification project with a mural in the Oak Cliff neighborhood, also supported by Coors Light and set to be unveiled October 19 at Maroches Bakery, 1227 W. Davis St., in Dallas.

“We believe in celebrating individuals who are committed to their climb and find the strength to persevere no matter the challenges they face,” said Anne Pando, Coors Light marketing manager. “It has been an amazing experience to witness how Alejandra’s obstacles motivate her to keep reaching new heights, and inspire those around her to conquer their own mountains.”

Members of the community are welcome to attend Camargo’s mural unveiling October 19 at 6 p.m. The unveiling will be followed by a celebration hosted by Coors Light at Oak Cliff Social Club (238 W. Davis St.) from 7:30 – 10 p.m., where guests 21 and over will have an opportunity to meet and talk to the artist.

For more information about Coors Light “My Climb, My Story,” visit, and @CoorsLight on Twitter. You can also view Alejandra Camargo’s work by visiting

About Coors Brewing Company
Coors Brewing Company was founded in 1873 by Adolph Coors, who chose the Clear Creek Valley in Golden, Colo., for his new brewery because of the pure water in the nearby Rocky Mountain springs. The brewery’s original and most enduring beer is Coors Banquet (,,, still brewed exclusively in Golden using only Rocky Mountain water and high-country barley. Coors Light (,, @CoorsLight on Twitter, was introduced in 1978 and now is the second-best-selling beer in the United States. Triple-filtered smooth Keystone Light (, is one the country’s most popular economy beers. Coors Brewing Company operates in the United States and Puerto Rico as part of MillerCoors, a joint venture of SABMiller plc and Molson Coors Brewing Company. Learn more at, at or on Twitter through @MillerCoors.

Coors Light logo. (PRNewsFoto/MillerCoors)

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SOURCE Coors Brewing Company

Coors Light Elevates Dallas Artist’s Message Of Positivity