CARLSBAD, California, March 9, 2017 /PRNewswire-HISPANIC PR WIRE/ — Havas Edge, a leading international performance marketing agency, is pleased to announce the addition of Nicole Cordero, Vice President US Hispanic Media. Cordero will provide leadership and insight to all agency departments with regard to Hispanic marketing.
Abed Abusaleh, Executive Vice President of Long Form Media, said, “I’m extremely excited to have Nicole join the team. She brings with her a level of experience and knowledge that will be crucial in enabling Edge to greatly enhance our Hispanic offering.”
Prior to Edge, Cordero was the Director of Hispanic Strategy and Planning at Mercury Media. During her time there, she successfully transitioned major performance marketers into Hispanic media and partnered with networks to create longer length commercial breaks to accommodate four and five-minute commercials. Her thought leadership and strategic approach has helped expand media opportunities for several US Hispanic clients including Beachbody, Guthy-Renker, Murad, Londen Insurance, Telebrands and Nutribullet. Prior to her time at Mercury, she held roles at agencies in Southern Ontario, Canada and Mexico City.
“I am thrilled to join the Havas Edge team. I look forward to collaborating across the agency and helping to solidify and grow a more robust multichannel Spanish performance advertising and marketing capability, developing integrated strategies for our clients’ growth and success,” said Cordero.
Havas Edge has always been committed to providing a strong multicultural offering. In this new position, Cordero will be instrumental in expanding existing relationships and bringing on new clients with a Hispanic media focus.
About Havas Edge
Build the business, build the brand. In that order. Havas Edge is the largest vertically integrated full-service performance marketing agency in the world. With expertise across all digital, broadcast and media domains, we succeed by helping our clients grow their businesses quickly and efficiently. Our experienced creative and production team, media strategists and data analysts work together to develop and execute highly profitable performance marketing campaigns using the most advanced attribution model in the industry. Recent clients include Beachbody, Cancer Treatment Centers of America, LifeLock, The Hartford, Viking River Cruises and VistaPrint. For more information visit havasedge.com.
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