DENVER, Feb. 1, 2018 /PRNewswire-HISPANIC PR WIRE/ — Yolo Rum continues to build momentum, adding more star power to an all-star team. Kathie J. joins her radio personality co-host Larry Ulibarri as the latest Yolo Rum celebrity investor and endorser. The duo, along with Jared Wigand aka Producer Wignz, are helping to kick off a big launch season for Yolo, collaborating on video production and other digital assets that will roll out this spring to help support Yolo’s expanded distribution.
“I’m not going to admit that I can’t live without her, but I am sure glad Kathie J. and I are working together on this project,” said Larry.
“I thought I had signed up for the R&D department, drinking rum, but we’ve actually been working hard, changing the way things are done in the liquor business,” said Kathie J. “I think Yolo Rum is delicious, and the brand stands for all the right things. It was an easy decision to get involved.”
At the heart of the Yolo Rum operation is master distiller Francisco “Don Pancho” Fernandez. Born in Cuba and operating out of the Republic of Panama, Don Pancho is the world’s most-respected and honored ronero (that’s “rum blender,” for the layman). The recipient of hundreds of awards, Francisco “Don Pancho” Fernandez is acclaimed worldwide as the ultimate practitioner of his craft and recognized as a man who elevates the trade of rum making to high art. Yolo Rums are gluten free, with no added sugar or molasses and no artificial colors, flavors or preservatives, and the company produces its products using revolutionary environmentally sustainable processes.
“Yolo Rum is changing the game—no other spirits brand makes a statement like Yolo,” said Producer Wignz. “Working with Larry and Kathie J. and being creative for a company we own is almost surreal.”
Yolo Rum is currently exploring the possibility of an invest/crowdfunding campaign that will allow patrons to participate at a grassroots level and gain a vested interest in one of the most dynamic and growing spirits brands in the world. You can find more information at http://www.yolorum.com/invest/.
Offering boutique quality at exceptional value, Yolo Rum is the ideal synthesis of ancient crafts and modern tastes.
SOURCE Yolo Rum