MIAMI, June 1, 2018 /PRNewswire-HISPANIC PR WIRE/ — “Earlier this week, Spanish Broadcasting System, the owner and operator of 17 radio stations serving the top Hispanic markets throughout the United States for over 30 years, received disconcerting news from The Nielsen Company. Nielsen announced its intention to make sweeping, retroactive changes to its audience measurement service based on an internal decision to remove a number of Hispanic households from its ratings sampling pool. SBS, and other Spanish-language broadcasters, vehemently object and protest such unilateral, and seemingly, discriminatory actions taken by Nielsen, which unfairly and disproportionally exclude Hispanic-listener households from the ratings methodology. The restated ratings and rankings reports are, in SBS’s view unreliable, and inaccurately suggest that Spanish-language stations have dropped from top 5 rankings to number 15 or lower. This cannot stand. SBS will continue to faithfully serve its Hispanic-listener communities and will not tolerate unfair and discriminatory attacks on Spanish language broadcasters. We will not stop until Nielsen’s prejudicial and discriminatory attacks on U.S.-based Hispanics ceases.”
Richard D. Lara
General Counsel
Spanish Broadcasting System
About Spanish Broadcasting System, Inc.
Spanish Broadcasting System, Inc. owns and operates 17 radio stations located in the top U.S. Hispanic markets of New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico, airing the Spanish Tropical, Regional Mexican, Spanish Adult Contemporary, Top 40 and Latin Rhythmic format genres. SBS also operates AIRE Radio Networks, a national radio platform which creates, distributes and markets leading Spanish-language radio programming to over 250 affiliated stations reaching 94% of the U.S. Hispanic audience. SBS also owns MegaTV, a television operation with over-the-air, cable and satellite distribution and affiliates throughout the U.S. and Puerto Rico. SBS also produces live concerts and events and owns multiple bilingual websites, including LA Musica, a mobile app providing content related to Latin music, entertainment, news and culture. For more information, visit us online at www.spanishbroadcasting.com.
MEDIA CONTACT FOR SBS:
Vladimir Gomez
vgomez@sbscorporate.com
(786) 470-1644
Brad Edwards
Brad@theplunkettgroup.com
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SOURCE Spanish Broadcasting System, Inc. (SBS)
