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Aguacates Frescos – Saborea Uno Hoy® Joins The American Heart Association To...

Aguacates Frescos – Saborea Uno Hoy® Joins The American Heart Association To Offer Hispanics New Resources Promoting A Heart-Healthy Lifestyle


MISSION VIEJO, California, Oct. 12, 2016 /PRNewswire-HISPANIC PR WIRE/ — Heart disease is the leading cause of death among Hispanics in the United States.1 The Hass Avocado Board (HAB) is pleased to join the American Heart Association’s +color initiative by sharing ways fresh avocados can be a delicious part of a heart-healthy diet in both English and Spanish. It is estimated that if Americans ate the recommended amounts of fruits and vegetables every day, approximately 39,900 deaths would be prevented from cardiovascular diseases, stroke and diabetes and $7.6 billion in medical costs could be saved annually.2

Aguacates frescos - Saborea Uno Hoy(R) joins the American Heart Association to offer Hispanics new resources promoting a heart-healthy lifestyle

During Hispanic Heritage Month and as part of the launch of +color, the American Heart Association newest initiative, a delicious collection of Saborea Uno Hoy® fresh avocado recipes will be featured on the website. These recipes meet the American Heart Association’s science-based criteria and fit the American Heart Association’s approach to a healthy lifestyle. Bilingual Heart Check Certified avocado recipes are part of the American Heart Association’s +color initiative.

According to the National Institutes of Health, the high prevalence of heart disease among Hispanics in the United States is due in large part to risk factors such as high blood pressure, high blood cholesterol, obesity, lack of physical activity, smoking and diabetes. The good news is that most of these risks factors can be prevented or controlled with education and changes in lifestyle. 

“We applaud the Hass Avocado Board for their interest and ongoing commitment to heart health in honor of a food that is part of the cuisine of many Latin American countries and has become a part of a healthy eating pattern in many households in the United States,” said Dr. Eduardo Sanchez, Chief Medical Officer for Prevention and Center for Heath, American Heart Association.

To start, 25 easy fresh avocado recipes now carry the American Heart Association’s highly-recognized Heart-Check mark and are proudly featured online. Certification by the American Heart Association of a recipe takes a wide variety of nutrients into account, including saturated fat, sodium and beneficial nutrients. Avocados contain naturally good (unsaturated) fat and are sodium and cholesterol free. Further, avocados contribute nearly 20 nutrients, including vitamins, minerals, dietary fiber and phytonutrients. 

“Aguacates Frescos – Saborea Uno Hoy® is proud to support the American Heart Association +color campaign,” said Emiliano Escobedo, Executive Director of the Hass Avocado Board. “We are committed to helping Hispanics take early action to reduce their risk for heart disease. More helpful resources integrating delicious and nutrient-dense fresh avocados are coming in both Spanish and English to continually encourage healthy eating.”

To learn more about the nutritional benefits of fresh avocados and how HAB’s support of +color the American Heart Association is making it easy for Americans to add one more cup of colorful fruit and vegetables to their daily diet, visit LoveOneToday.com/pluscolor.

About the Hass Avocado Board

The Hass Avocado Board (HAB) is an agriculture promotion group established in 2002 to promote the consumption of Hass Avocados in the United States. A 12-member board representing domestic producers and importers of Hass Avocados directs HAB’s promotion, research and information programs under supervision of the United States Department of Agriculture. Funding for HAB comes from Hass avocado producers and importers in the United States. In 2010, HAB established a nutrition research program to increase awareness and improve understanding of the unique benefits of avocados to human health. For a comprehensive collection of published nutrition and scientific literature, authoritative reports and other articles on or related to avocados, their nutrients and eating patterns that include them, visit avocadonutritioncenter.com.  For tips and recipes in Spanish, visit SaboreaUnoHoy.com or in English visit LoveOneToday.com. Follow HAB on Facebook, Twitter, Pinterest and YouTube.

About the American Heart Association and American Stroke Association
The American Heart Association and the American Stroke Association are devoted to saving people from heart disease and stroke – the two leading causes of death in the world. We team with millions of volunteers to fund innovative research, fight for stronger public health policies, and provide lifesaving tools and information to prevent and treat these diseases. The Dallas-based American Heart Association is the nation’s oldest and largest voluntary organization dedicated to fighting heart disease and stroke. The American Stroke Association is a division of the American Heart Association. To learn more or to get involved, call 1-800-AHA-USA1, visit heart.org or call any of our offices around the country. Follow us on Facebook and Twitter.

Contact: Vickie Fite for Hass Avocado Board
(310) 613-0937


   National Heart, Lung and Blood Institute, part of the U.S. Department of Health & Human Services


   American Heart Association, March 2015

Photo – http://photos.prnewswire.com/prnh/20161011/427646

Aguacates Frescos – Saborea Uno Hoy® Joins The American Heart Association To Offer Hispanics New Resources Promoting A Heart-Healthy Lifestyle