Airalo Unveils “Bill Shock” Campaign Starring Ken Jeong as the Face of Surprise Roaming Fees



SHARE THIS ARTICLE

LEWES, Del., Aug. 20, 2024 /PRNewswire-HISPANIC PR WIRE/ — Airalo, the world’s leading eSIM provider, is excited to announce the launch of its newest campaign, “Bill Shock,” featuring beloved actor and comedian Ken Jeong. In this innovative and hilarious campaign, Ken Jeong plays Bill Shock, personifying the unexpected and often exorbitant roaming fees unsuspecting travelers face while abroad.

The “Bill Shock” campaign cleverly depicts Jeong as a mischievous character who surprises travelers at the most inopportune moments — whether they’re listening to their favorite music, capturing breathtaking moments on camera, or simply making quick internet searches. As these travelers enjoy their vacations, “Bill Shock” swoops in, revealing the hidden costs of international roaming and leaving them stunned and frustrated.

This campaign is part of Airalo’s broader summer initiative to educate travelers about the benefits of using an eSIM while exploring new destinations. With travel season in full swing, Airalo is committed to helping globetrotters avoid the pitfalls of traditional roaming fees.