American Honda Announces April Sales Results

American Honda Announces April Sales Results

- Civic continues to lead U.S. passenger car sales, driven by strong retail performance - Honda truck sales rise 2.7% in April as Passport adds strength and CR-V and Pilot maintain momentum - Acura trucks also gain, with RDX surging 17.3% on the way to an overall increase of 6.2% for the month


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TORRANCE, California, May 1, 2019 /PRNewswire-HISPANIC PR WIRE/ —

American Honda

Honda

Acura

Total

Cars

Trucks

Total

Cars

Trucks

Total

Cars

Trucks

125,775

57,452

68,323

114,088

54,030

60,058

11,687

3,422

8,265

+0.1%

-3.4%

+3.1%

+0.2%

-2.4%

+2.7%

-1.7%

-16.6%

+6.2%

 

Sales of Honda's all-new 2019 Passport SUV helped push Honda trucks into positive territory as American Honda reports April 2019 sales results. (PRNewsfoto/American Honda Motor Co., Inc.)

“As industry sales continue to level off, we are increasing our share of the market through the strength of our car and truck lineups and our disciplined approach to sales,” said Henio Arcangeli, Jr. senior vice president of Automobile Sales at American Honda Motor Co. “The compact SUV segment remains a bright spot for both Honda and Acura brands in 2019, with CR-V the outright retail sales leader in the industry’s largest segment, and the Acura RDX the fastest growing model in the compact luxury SUV segment in 2019 and the top-selling retail model.”

Honda

BRAND REPORT

Sales Highlights

Model Notes

Honda sales continue to demonstrate extraordinary balance with the strong performance of both cars and trucks. Civic continued its industry leadership of passenger cars, while trucks gained again with America’s “Best SUV brand” strengthened by the all-new Passport.  

  • Civic sales continue unabated with 28,436 units sold in April, a gain of 0.1% for the industry’s leading car nameplate.
  • Passport sales totaled 2,907 vehicles as the new marketing campaign helps build momentum for Honda’s newest SUV.
  • Electrified vehicle sales posted yet another month over 5,000 units, led by the Honda Insight and Accord Hybrid and the Clarity Plug-in Hybrid.

Honda light trucks won with retail customers in Q1 with CR-V the #1 SUV/CUV in the industry, Pilot #3 and gaining in the midsize segment, and Odyssey the #1 minivan.

 

Civic continues its 3-year streak as America’s retail #1 car, and Accord is the retail #1 midsize sedan and extending its lead.

 

Acura

BRAND REPORT

Sales Highlights

Model Notes

Acura sales pushed against the softening market with Acura trucks remaining strong, led by another big gain for RDX, and ILX posting a double-digit increase.

  • RDX, the reigning sales leader in its segment, posted an 11th consecutive month of increased sales, climbing 17.3% to 4,926 units in April.
  • ILX continued to bring new customers to the brand as Acura’s gateway sedan posted a strong 13.8% gain on sales of 1,152 vehicles.

Acura light-truck momentum continues this year with double-digit gains and 20% growth in Q1, which followed an all-time annual sales record in 2018.

 

With 28% retail growth, the refreshed ILX had the largest gains in segment with the lowest incentives.

 

 

American Honda Vehicle Sales for April 2019

Month-to-Date

Year-to-Date

April 2019

April 2018

DSR** % Change

MoM % Change

April 2019

April 2018

DSR** % Change

YoY % Change

American Honda Total

125,775

125,701

-3.9%

0.1%

495,562

488,192

1.5%

1.5%

Total Car Sales

57,452

59,456

-7.2%

-3.4%

226,535

229,804

-1.4%

-1.4%

Total Truck Sales

68,323

66,245

-1.0%

3.1%

269,027

258,388

4.1%

4.1%

Honda

Total Car Sales

54,030

55,354

-6.3%

-2.4%

212,483

213,737

-0.6%

-0.6%

Honda

Total Truck Sales

60,058

58,459

-1.4%

2.7%

235,007

229,153

2.6%

2.6%

Acura

Total Car Sales

3,422

4,102

-19.9%

-16.6%

14,052

16,067

-12.5%

-12.5%

Acura

Total Truck Sales

8,265

7,786

1.9%

6.2%

34,020

29,235

16.4%

16.4%

* Total Domestic Car Sales

46,949

50,390

-10.6%

-6.8%

183,071

199,280

-8.1%

-8.1%

Honda Division

43,678

46,459

-9.7%

-6.0%

169,551

183,847

-7.8%

-7.8%

Acura Division

3,271

3,931

-20.1%

-16.8%

13,520

15,433

-12.4%

-12.4%

* Total Domestic Truck Sales

65,704

66,245

-4.8%

-0.8%

257,096

258,388

-0.5%

-0.5%

Honda Division

57,439

58,459

-5.7%

-1.7%

223,076

229,153

-2.7%

-2.7%

Acura Division

8,265

7,786

1.9%

6.2%

34,020

29,235

16.4%

16.4%

  Total Import Car Sales

10,503

9,066

11.2%

15.9%

43,464

30,524

42.4%

42.4%

Honda Division

10,352

8,895

11.7%

16.4%

42,932

29,890

43.6%

43.6%

Acura Division

151

171

-15.2%

-11.7%

532

634

-16.1%

-16.1%

  Total Import Truck Sales

2,619

0

0.0%

0.0%

11,931

0

0.0%

0.0%

Honda Division

2,619

0

0.0%

0.0%

11,931

0

0.0%

0.0%

Acura Division

0

0

0.0%

0.0%

0

0

0.0%

0.0%

   MODEL BREAKOUT BY DIVISION

Honda Division Total

114,088

113,813

-3.8%

0.2%

447,490

442,890

1.0%

1.0%

ACCORD

19,239

21,751

-15.1%

-11.5%

83,650

83,352

0.4%

0.4%

CIVIC

28,436

28,399

-3.9%

0.1%

106,621

110,548

-3.6%

-3.6%

CLARITY

1,079

1,212

-14.5%

-11.0%

5,047

4,529

11.4%

11.4%

CR-Z

1

5

-80.8%

-80.0%

2

30

-93.3%

-93.3%

FIT

3,247

3,987

-21.8%

-18.6%

9,635

15,278

-36.9%

-36.9%

INSIGHT

2,028

0

0.0%

0.0%

7,528

0

0.0%

0.0%

CR-V

28,344

28,323

-3.9%

0.1%

115,624

110,369

4.8%

4.8%

HR-V

7,272

7,322

-4.7%

-0.7%

28,921

28,125

2.8%

2.8%

ODYSSEY

7,482

8,464

-15.1%

-11.6%

28,779

31,471

-8.6%

-8.6%

PASSPORT

2,907

0

0.0%

0.0%

7,721

0

0.0%

0.0%

PILOT

11,399

11,891

-8.0%

-4.1%

44,356

49,724

-10.8%

-10.8%

RIDGELINE

2,654

2,459

3.6%

7.9%

9,606

9,464

1.5%

1.5%

Acura Division Total

11,687

11,888

-5.6%

-1.7%

48,072

45,302

6.1%

6.1%

ILX

1,152

1,012

9.3%

13.8%

4,293

3,484

23.2%

23.2%

NSX

23

5

341.6%

360.0%

102

72

41.7%

41.7%

RLX / RL

151

171

-15.2%

-11.7%

532

634

-16.1%

-16.1%

TLX

2,096

2,914

-30.9%

-28.1%

9,125

11,877

-23.2%

-23.2%

MDX

3,339

3,585

-10.6%

-6.9%

14,122

13,909

1.5%

1.5%

RDX

4,926

4,201

12.6%

17.3%

19,898

15,326

29.8%

29.8%

Selling Days

25

24

101

101

**** Electrified Vehicles

5,355

2,184

135.4%

145.2%

20,375

7,029

189.9%

189.9%

*    Honda and Acura vehicles are made of domestic & global sourced parts

**   Daily Selling Rate

**** Electrified Vehicles equal: Total sales of Hybrid (FHEV & PHEV), EVs (BEV) and Fuel Cell Vehicles (FCV) from the Honda and Acura brands.

 

 

Honda Logo. (PRNewsFoto/American Honda Motor Co., Inc.) (PRNewsfoto/American Honda Motor Co., Inc.)

Photo – https://mma.prnewswire.com/media/880490/2019_Honda_Passport.jpg
PDF – https://mma.prnewswire.com/media/880520/Honda_April_2019_Sales_Release.pdf?p=original 
Logo – https://mma.prnewswire.com/media/477245/HONDALOGO_Logo.jpg

SOURCE American Honda Motor Co., Inc.

American Honda Announces April Sales Results