American Honda Reports August Sales Increase as Trucks Smash Previous Records

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September 4, 2018

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TORRANCE, California, Sept. 4, 2018 /PRNewswire-HISPANIC PR WIRE/ —

American Honda			Honda			Acura
Total	Cars	Trucks	Total	Cars	Trucks	Total	Cars	Trucks
147,903	63,876	84,027	132,831	60,849	71,982	15,072	3,027	12,045
+1.3%	-15.3%	+18.9%	-0.1%	-14.9%	+17.1%	+14.8%	-22.8%	+30.8%

American Honda reports August sales increase as trucks smash previous records.

“Leveraging our manufacturing flexibility to increase our light truck supply continues to pay off for us,” said Henio Arcangeli Jr., senior vice president of the American Honda Automobile Division. “The Acura RDX and MDX combined forces to deliver the best August of all time for Acura light trucks. RDX also continued its strong sales pace, achieving a third consecutive month of record sales since hitting the market in June. For Honda, Pilot benefited from increased light truck production and recorded a 60 percent increase in year-over-year sales,” added Arcangeli.

Honda	BRAND REPORT
Sales Highlights		Model Notes
While supply constraints on select models restrained passenger car sales, Honda’s light truck portfolio lead the charge by way of the refreshed 2019 Pilot, segment-leading Odyssey minivan and always hot-selling CR-V. – Riding a wave of rapidly growing popularity, Pilot sales jumped 60% on 15,332 units – up 41.3 percent for the year toward an all-time record. – CR-V delivered again in August with sales of 34,610 units, an increase of 11.8%, on track to set a new annual sales mark. – Electrified vehicles sales topped 5,000 units for the 2^nd straight month, with Accord Hybrid, Insight, and Clarity Plug-in Hybrid setting a best-ever month. – The #1 retail-selling minivan, Odyssey gained 13.5% on sales of 9,887 units.		Awards keep rolling in for the 2018 North American Car of the Year, as the 2018 Accord recently earned the J.D. Power APEAL award for midsize cars.
		Now with an IIHS TOP SAFETY PICK+ rating under its belt, the refreshed Honda Pilot is poised to remain one of America’s fastest growing SUVs.

Acura	BRAND REPORT
Sales Highlights		Model Notes
Acura brand sales gained sharply in August, up 14.8% as light trucks set an all-time sales mark for August. – It’s three in a row for RDX, with sales totaling 5,793 for the month — a new August record. – Fresh off an update for the 2019 model year, including the addition of a new A-Spec model, MDX jumped 38% on sales of 6,252 units.		The Acura RDX – the #1 retail-selling compact luxury SUV for 2018 – just earned the highest possible IIHS safety award, TOP SAFETY PICK+.
		The innovative 3-motor Sport Hybrid SH-AWD® system that powers the NSX is also available in the MDX and RLX.

American Honda Vehicle Sales for August 2018
		Month-to-Date				Year-to-Date
		August 2018	August 2017	DSR** % Change	MoM % Change	August 2018	August 2017	DSR** % Change	YoY % Change
	American Honda Total	147,903	146,049	1.3%	1.3%	1,074,329	1,088,881	-1.8%	-1.3%
	Total Car Sales	63,876	75,388	-15.3%	-15.3%	496,735	539,889	-8.4%	-8.0%
	Total Truck Sales	84,027	70,661	18.9%	18.9%	577,594	548,992	4.7%	5.2%
	Honda Total Car Sales	60,849	71,467	-14.9%	-14.9%	467,206	507,010	-8.3%	-7.9%
	Honda Total Truck Sales	71,982	61,450	17.1%	17.1%	506,151	480,691	4.8%	5.3%
	Acura Total Car Sales	3,027	3,921	-22.8%	-22.8%	29,529	32,879	-10.6%	-10.2%
	Acura Total Truck Sales	12,045	9,211	30.8%	30.8%	71,443	68,301	4.1%	4.6%
	* Total Domestic Car Sales	49,711	66,145	-24.8%	-24.8%	414,473	448,647	-8.1%	-7.6%
	Honda Division	46,867	62,334	-24.8%	-24.8%	386,197	416,497	-7.7%	-7.3%
	Acura Division	2,844	3,811	-25.4%	-25.4%	28,276	32,150	-12.5%	-12.0%
	* Total Domestic Truck Sales	84,027	70,661	18.9%	18.9%	577,594	548,992	4.7%	5.2%
	Honda Division	71,982	61,450	17.1%	17.1%	506,151	480,691	4.8%	5.3%
	Acura Division	12,045	9,211	30.8%	30.8%	71,443	68,301	4.1%	4.6%
	Total Import Car Sales	14,165	9,243	53.3%	53.3%	82,262	91,242	-10.3%	-9.8%
	Honda Division	13,982	9,133	53.1%	53.1%	81,009	90,513	-10.9%	-10.5%
	Acura Division	183	110	66.4%	66.4%	1,253	729	71.0%	71.9%
	Total Import Truck Sales	0	0	0.0%	0.0%	0	0	0.0%	0.0%
	Honda Division	0	0	0.0%	0.0%	0	0	0.0%	0.0%
	Acura Division	0	0	0.0%	0.0%	0	0	0.0%	0.0%
MODEL BREAKOUT BY DIVISION
	Honda Division Total	132,831	132,917	-0.1%	-0.1%	973,357	987,701	-1.9%	-1.5%
	ACCORD	26,725	30,019	-11.0%	-11.0%	189,942	221,013	-14.5%	-14.1%
	CIVIC	27,677	36,482	-24.1%	-24.1%	230,230	248,928	-8.0%	-7.5%
	CLARITY	1,689	90	1,776.7%	1,776.7%	11,114	466	2,273.3%	2,285.0%
	CR-Z	1	26	-96.2%	-96.2%	35	624	-94.4%	-94.4%
	FIT	2,545	4,850	-47.5%	-47.5%	31,427	35,976	-13.1%	-12.6%
	INSIGHT	2,212	0	0.0%	0.0%	4,458	3	147,775.1%	148,500.0%

	CROSSTOUR	0	0	0.0%	0.0%	0	5	-100.0%	-100.0%
	CR-V	34,610	30,960	11.8%	11.8%	247,034	249,977	-1.7%	-1.2%
	HR-V	9,361	9,603	-2.5%	-2.5%	64,001	66,010	-3.5%	-3.0%
	ODYSSEY	9,887	8,709	13.5%	13.5%	70,411	66,999	4.6%	5.1%
	PILOT	15,332	9,568	60.2%	60.2%	104,437	73,908	40.6%	41.3%
	RIDGELINE	2,792	2,610	7.0%	7.0%	20,268	23,792	-15.2%	-14.8%

	Acura Division Total	15,072	13,132	14.8%	14.8%	100,972	101,180	-0.7%	-0.2%
	ILX	912	1,380	-33.9%	-33.9%	7,312	7,851	-7.3%	-6.9%
	NSX	15	21	-28.6%	-28.6%	111	329	-66.4%	-66.3%
	RLX / RL	183	110	66.4%	66.4%	1,253	729	71.0%	71.9%
	TLX	1,917	2,410	-20.5%	-20.5%	20,853	23,970	-13.4%	-13.0%

	MDX	6,252	4,532	38.0%	38.0%	32,544	32,814	-1.3%	-0.8%
	RDX	5,793	4,679	23.8%	23.8%	38,899	35,487	9.1%	9.6%

	Selling Days	27	27			205	204
	*** Electrified Vehicles	5,884	2,529	132.7%	132.7%	27,292	17,611	54.2%	55.0%

	* Honda and Acura vehicles are made of domestic & global sourced parts
	** Daily Selling Rate
	*** Electrified Vehicles equal: Total sales of Hybrid (FHEV & PHEV), EVs (BEV) and Fuel Cell Vehicles (FCV) from the Honda and Acura brands.