American Honda Reports August 2017 Auto Sales

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September 1, 2017

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TORRANCE, California, Sept. 1, 2017 /PRNewswire-HISPANIC PR WIRE/ — American Honda Motor Co., Inc. today reported total August sales of 146,015 Honda and Acura vehicles, a slight decrease of 2.4 percent vs. August 2016. Total Honda Division sales decreased 1.8 percent on sales of 132,883. Honda cars gained 4.2 percent with 71,433 vehicles sold in August, while Honda trucks were down 8 percent on sales of 61,460 units due largely to limited inventory of key models. Acura Division sales were down 7.8 percent on August sales of 13,132 vehicles, with trucks declining 1.4 percent on sales of 9,211 units, and cars down 20.1 percent on sales of 3,921 vehicles.

Honda

Honda cars showed no signs of slowing in August, with Civic grabbing a strong 11.2 percent gain versus 2016 and Accord holding steady in the final year of its current form, despite all-new competition. With the exception of HR-V, which set a new August record close to its best month ever, Honda trucks were still feeling the pinch of tight supplies in August.

HR-V set a new August sales record, jumping 26.7 percent on sales of 9,603, just 176 shy of its best month ever.
Civic sales again topped 36,000, for a gain of 11.2 percent in August.
Accord crested 30,000 sales for the month as it continued to buck the downward sedan sales trends among other manufacturers.

“With millions of people suffering due to the extreme weather in Texas and neighboring states, our thoughts and concerns are focused on their quick recovery and we are committed to supporting our customers at this difficult time,” said Jeff Conrad, senior vice president of the Automobile Division of American Honda.

Acura

The ILX, Acura’s gateway model, again led Acura sales gains in August as the luxury sedan market saw many luxury carmakers continuing to pour on the incentives in a bid to find sales. On the truck side, the Acura RDX continued to show sales strength, setting a new August record in one of the industry’s hottest segments.

ILX sales were up for the third month in a row, gaining 17.7 percent in August on sales of 1,380.
RDX set a new August sales record, gaining 11.2 percent on sales of 4,679 for the month.

“At a time like this, our thoughts are with those who are suffering from the hurricane in Texas and we are taking steps to support our customers during this challenging time,” said Jon Ikeda, vice president & general manager of the Acura division.


	American Honda Vehicle Sales for August 2017
				Month-to-Date				Year-to-Date
				August 2017	August 2016	DSR** % Change	MoM % Change	August 2017	August 2016	DSR** % Change	YoY % Change
	American Honda Total			146,015	149,571	-6.0%	-2.4%	1,088,881	1,094,725	-0.5%	-0.5%
	Total Car Sales			75,354	73,431	-1.2%	2.6%	539,889	564,425	-4.3%	-4.3%
	Total Truck Sales			70,661	76,140	-10.6%	-7.2%	548,992	530,300	3.5%	3.5%
	Honda		Total Car Sales	71,433	68,523	0.4%	4.2%	507,010	526,962	-3.8%	-3.8%
	Honda		Total Truck Sales	61,450	66,802	-11.4%	-8.0%	480,691	460,849	4.3%	4.3%
	Acura		Total Car Sales	3,921	4,908	-23.1%	-20.1%	32,879	37,463	-12.2%	-12.2%
	Acura		Total Truck Sales	9,211	9,338	-5.0%	-1.4%	68,301	69,451	-1.7%	-1.7%
	Total Domestic Car Sales			66,145	67,054	-5.0%	-1.4%	448,647	524,739	-14.5%	-14.5%
		Honda Division		62,334	62,265	-3.6%	0.1%	416,497	488,231	-14.7%	-14.7%
		Acura Division		3,811	4,789	-23.4%	-20.4%	32,150	36,508	-11.9%	-11.9%
	Total Domestic Truck Sales			70,661	76,140	-10.6%	-7.2%	548,992	530,300	3.5%	3.5%
		Honda Division		61,450	66,802	-11.4%	-8.0%	480,691	460,849	4.3%	4.3%
		Acura Division		9,211	9,338	-5.0%	-1.4%	68,301	69,451	-1.7%	-1.7%
	Total Import Car Sales			9,209	6,377	39.1%	44.4%	91,242	39,686	129.9%	129.9%
		Honda Division		9,099	6,258	40.0%	45.4%	90,513	38,731	133.7%	133.7%
		Acura Division		110	119	-11.0%	-7.6%	729	955	-23.7%	-23.7%
	Total Import Truck Sales			0	0	0.0%	0.0%	0	0	0.0%	0.0%
		Honda Division		0	0	0.0%	0.0%	0	0	0.0%	0.0%
		Acura Division		0	0	0.0%	0.0%	0	0	0.0%	0.0%
MODEL BREAKOUT BY DIVISION
	Honda Division Total			132,883	135,325	-5.4%	-1.8%	987,701	987,811	-0.0%	-0.0%
		* ACCORD		30,019	30,115	-4.0%	-0.3%	221,013	231,415	-4.5%	-4.5%
		* CIVIC		36,482	32,807	7.1%	11.2%	248,928	255,599	-2.6%	-2.6%
		CLARITY		56	0	0.0%	0.0%	466	0	0.0%	0.0%
		CR-Z		26	222	-88.7%	-88.3%	624	1,699	-63.3%	-63.3%
		* FIT		4,850	5,370	-13.0%	-9.7%	35,976	38,187	-5.8%	-5.8%
		INSIGHT		0	9	-100.0%	-100.0%	3	62	-95.2%	-95.2%

		CROSSTOUR		0	7	-100.0%	-100.0%	5	720	-99.3%	-99.3%
		* CR-V		30,960	36,517	-18.4%	-15.2%	249,977	231,609	7.9%	7.9%
		HR-V		9,603	7,580	22.0%	26.7%	66,010	51,417	28.4%	28.4%
		ODYSSEY		8,709	9,992	-16.1%	-12.8%	66,999	85,881	-22.0%	-22.0%
		PILOT		9,568	9,269	-0.6%	3.2%	73,908	81,793	-9.6%	-9.6%
		RIDGELINE		2,610	3,437	-26.9%	-24.1%	23,792	9,429	152.3%	152.3%

		***	Memo: Accord FHEV	2,162	890	133.9%	142.9%	15,152	1,720	780.9%	780.9%
			Memo: Civic Hybrid	0	50	-100.0%	-100.0%	58	817	-92.9%	-92.9%
	Acura Division Total			13,132	14,246	-11.2%	-7.8%	101,180	106,914	-5.4%	-5.4%
		ILX		1,380	1,172	13.4%	17.7%	7,851	10,831	-27.5%	-27.5%
		NSX		21	22	-8.1%	-4.5%	329	45	631.1%	631.1%
		RLX		110	118	-10.2%	-6.8%	729	951	-23.3%	-23.3%
		TLX		2,410	3,595	-35.4%	-33.0%	23,970	25,632	-6.5%	-6.5%
		TSX		0	1	-100.0%	-100.0%	0	4	-100.0%	-100.0%

		MDX		4,532	5,131	-14.9%	-11.7%	32,814	34,648	-5.3%	-5.3%
		RDX		4,679	4,207	7.1%	11.2%	35,487	34,803	2.0%	2.0%

		***	Memo: ILX Hybrid	0	0	0.0%	0.0%	0	1	-100.0%	-100.0%
			Memo: RLX Hybrid	13	19	-34.1%	-31.6%	143	134	6.7%	6.7%
			Memo: TSX Wagon	0	0	0.0%	0.0%	0	0	0.0%	0.0%
			Memo: MDX Hybrid	217	0	0.0%	0.0%	836	0	0.0%	0.0%
	Selling Days			27	26			204	204
	**** Hybrid			2,439	1,212	93.8%	101.2%	17,145	4,478	282.9%	282.9%

	* Honda and Acura vehicles are made of domestic & global sourced parts
	** Daily Selling Rate
	*** Memo line items are included in the respective model total
	**** Hybrid includes FHEV, PHEV, CR-Z, Civic Hybrid, Insight, ILX Hybrid, RLX Hybrid, RLX Sport Hybrid, MDX Sport Hybrid and NSX