American Honda Reports July Sales Results

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August 1, 2018

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TORRANCE, California, Aug. 1, 2018 /PRNewswire-HISPANIC PR WIRE/ —

American Honda			Honda			Acura
Total	Cars	Trucks	Total	Cars	Trucks	Total	Cars	Trucks
138,602	61,714	76,888	125,355	58,643	66,712	13,247	3,071	10,176
-8.2%	-19.3%	+3.2%	-8.4%	-19.2%	+3.8%	-6.6%	-21.5%	-0.9%

The Acura RDX set a second consecutive monthly sales record in July, just two months after the all-new 2019 RDX launched in the marketplace. (PRNewsfoto/American Honda Motor Co., Inc.)

“For the first time in our company’s history, the Honda brand is on pace this year to sell more light trucks than passenger cars,” said Henio Arcangeli Jr., senior vice president of the American Honda Automobile Division. “Honda’s unique flexibility within our U.S. manufacturing operations has played a critical role in our ability to adjust our production mix and capitalize on the market’s shift toward light trucks.”

Honda		BRAND REPORT
Sales Highlights		Model Notes
While one less sales weekend than the same period in 2017 led in part to a dip in sales, customers showed a preference for the brand’s light trucks including the refreshed-for-2019 Pilot and HR-V, and hot-selling CR-V.		As the retail best-selling car in America in 2016, 2017 and 2018, Civic is in a race with itself as Honda continues to prove that America still loves a topnotch passenger car.

•	With the refreshed 2019 Pilot going on sale July 16, Honda’s three-row SUV extended its winning streak of sales increases to 11 straight months, jumping 30.5% on sales of 13,026 vehicles.
•	CR-V delivered again in July with sales of 32,844 units, an increase of 3.4%.
•	Despite the shorter sales month and tight supplies, Civic sales remained strong in July with more than 26,000 units sold.	The 2019 refresh of Pilot adds more rugged character to Honda’s sophisticated 3-row SUV, which is seeing big sales increases with a dedicated production line in Alabama.
•	Sales of the brand-new Honda Insight jumped out to a strong start with 1,972 units sold in its first full month on the market.

Acura		BRAND REPORT
Sales Highlights		Model Notes
Acura light trucks returned as a 1-2 punch powerhouse with the new RDX posting a second consecutive monthly sales record and MDX contributing strong sales boosted by a refreshed 2019 model that entered the market on July 17.		Last year’s update to the TLX, including the A-Spec model, has been well received by the market, with TLX outselling BMW 3-Series and Audi A4 on a retail basis in the first half of 2018.
•	RDX sales totaled 5,784 for the month — a new July record.
•	The just-refreshed MDX, with a new A-Spec variant for 2019, helped the perennial best-seller to more than 4,300 sales in July.	The addition of Acura’s A-Spec package to the 2019 MDX lineup adds a new dimension to America’s all-time best-selling 3-row luxury SUV.

	American Honda Vehicle Sales for July 2018
					Month-to-Date				Year-to-Date
					July 2018	July 2017	DSR** % Change	MoM % Change	July 2018	July 2017	DSR** % Change	YoY % Change
	American Honda Total				138,602	150,980	-4.4%	-8.2%	926,426	942,866	-2.3%	-1.7%
	Total Car Sales				61,714	76,468	-15.9%	-19.3%	432,859	464,535	-7.3%	-6.8%
	Total Truck Sales				76,888	74,512	7.5%	3.2%	493,567	478,331	2.6%	3.2%
	Honda			Total Car Sales	58,643	72,557	-15.8%	-19.2%	406,357	435,577	-7.2%	-6.7%
	Honda			Total Truck Sales	66,712	64,246	8.2%	3.8%	434,169	419,241	3.0%	3.6%
	Acura			Total Car Sales	3,071	3,911	-18.2%	-21.5%	26,502	28,958	-9.0%	-8.5%
	Acura			Total Truck Sales	10,176	10,266	3.3%	-0.9%	59,398	59,090	0.0%	0.5%
	Total Domestic Car Sales				49,597	65,976	-21.7%	-24.8%	364,762	382,502	-5.2%	-4.6%
			Honda Division		46,674	62,129	-21.7%	-24.9%	339,330	354,163	-4.7%	-4.2%
			Acura Division		2,923	3,847	-20.9%	-24.0%	25,432	28,339	-10.8%	-10.3%
	Total Domestic Truck Sales				76,888	74,512	7.5%	3.2%	493,567	478,331	2.6%	3.2%
			Honda Division		66,712	64,246	8.2%	3.8%	434,169	419,241	3.0%	3.6%
			Acura Division		10,176	10,266	3.3%	-0.9%	59,398	59,090	-0.0%	0.5%
	Total Import Car Sales				12,117	10,492	20.3%	15.5%	68,097	82,033	-17.5%	-17.0%
			Honda Division		11,969	10,428	19.6%	14.8%	67,027	81,414	-18.1%	-17.7%
			Acura Division		148	64	140.9%	131.3%	1,070	619	71.9%	72.9%
	Total Import Truck Sales				0	0	0.0%	0.0%	0	0	0.0%	0.0%
			Honda Division		0	0	0.0%	0.0%	0	0	0.0%	0.0%
			Acura Division		0	0	0.0%	0.0%	0	0	0.0%	0.0%
MODEL BREAKOUT BY DIVISION
	Honda Division Total				125,355	136,803	-4.6%	-8.4%	840,526	854,818	-2.2%	-1.7%
		* ACCORD			24,927	30,903	-16.0%	-19.3%	163,217	190,994	-15.0%	-14.5%
		* CIVIC			26,311	36,683	-25.3%	-28.3%	202,553	212,446	-5.2%	-4.7%
		CLARITY			1,615	116	1,350.3%	1,292.2%	9,425	410	2,185.9%	2,198.8%
		CR-Z			0	50	-100.0%	-100.0%	34	598	-94.3%	-94.3%
		* FIT			3,818	4,804	-17.2%	-20.5%	28,882	31,126	-7.7%	-7.2%
		INSIGHT			1,972	1	205,316.7%	197,100.0%	2,246	3	74,346.1%	74,766.7%
		CROSSTOUR			0	1	-100.0%	-100.0%	0	5	-100.0%	-100.0%
		* CR-V			32,844	31,761	7.7%	3.4%	212,424	219,017	-3.6%	-3.0%
		HR-V			9,085	9,779	-3.2%	-7.1%	54,640	56,407	-3.7%	-3.1%
		ODYSSEY			9,269	10,134	-4.7%	-8.5%	60,524	58,290	3.2%	3.8%
		PILOT			13,026	9,985	35.9%	30.5%	89,105	64,340	37.7%	38.5%
		RIDGELINE			2,488	2,586	0.2%	-3.8%	17,476	21,182	-18.0%	-17.5%
	Acura Division Total				13,247	14,177	-2.7%	-6.6%	85,900	88,048	-3.0%	-2.4%
		ILX			874	1,322	-31.1%	-33.9%	6,400	6,471	-1.7%	-1.1%
		NSX			3	30	-89.6%	-90.0%	96	308	-69.0%	-68.8%
		RLX / RL			148	64	140.9%	131.3%	1,070	619	71.9%	72.9%
		TLX			2,046	2,495	-14.6%	-18.0%	18,936	21,560	-12.7%	-12.2%
		MDX			4,392	4,727	-3.2%	-7.1%	26,292	28,282	-7.6%	-7.0%
		RDX			5,784	5,539	8.8%	4.4%	33,106	30,808	6.9%	7.5%
	Selling Days				24	25			178	177


	* Honda and Acura vehicles are made of domestic & global sourced parts
	** Daily Selling Rate