American Honda Reports March 2015 Sales Results

American Honda Reports March 2015 Sales Results

- Honda Fit continues to post major increases, gaining 58 percent in March on sales of 6,640 units while jumping 73.2 percent for the first quarter of 2015

- Honda Pilot had another hot winter month, netting 11,937 sales for a 34.2 percent increase

- Acura posts a month-over-month increase of 12.9 percent on sales of 14,670 vehicles in March



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American Honda Reports March 2015 Sales Results

Honda Fit continues to post major increases, gaining 58 percent in March on sales of 6,640 units while jumping 73.2 percent for the first quarter of 2015

Honda Pilot had another hot winter month, netting 11,937 sales for a 34.2 percent increase

Acura posts a month-over-month increase of 12.9 percent on sales of 14,670 vehicles in March


TORRANCE, Calif., April 2, 2015 /PRNewswire-HISPANIC PR WIRE/ — American Honda Motor Co., Inc. today reported March 2015 Honda and Acura vehicle sales of 126,293 units, with Honda trucks gaining 0.8 percent on sales of 51,516 units, while overall sales decreased 5.3 percent versus March 2014. The Honda Division sold 111,623 vehicles in March, a decrease of 5.2 percent for the month. The Acura brand posted sales of 14,670 units, down 5.8 percent over the same period last year.

Photo – http://photos.prnewswire.com/prnh/20150401/196003
Logo – http://photos.prnewswire.com/prnh/20100923/HONDALOGO

Honda
With consumers showing a growing appetite for light trucks, the Honda CR-V and Pilot continue to set a blistering sales pace, soon to be joined this spring by the new gateway crossover, the 2016 Honda HR-V. The Fit is also maintaining tremendous momentum, gaining 58 percent over March of last year.

  • Honda Fit had another big month, rising 58 percent on sales of 6,640 units while jumping 73.2 percent for the first three months of 2015.
  • Sales of the best-selling CR-V crested 27,000 units in March.
  • The Pilot had another strong month posting sales of 11,937 vehicles, an increase of 34.2 percent, helping build momentum for the all-new 2016 Pilot coming this summer.
  • Total Honda truck sales were up 0.8 percent in March.

“With the best-selling CR-V continuing to set the industry pace for SUVs and a brand-new HR-V and Pilot on the way, we’re in a great position to take advantage of the market shift toward trucks,” said Jeff Conrad, Honda Division senior vice president and general manager. “We’re also pleased with the stellar growth of Fit sales and the continued strength of our entire passenger car lineup.”

Acura
Acura posted a month over month sales gain as trucks continue to set the pace for the luxury SUV segment. Acura sedans continue to build momentum, led by the TLX and the redesigned, repowered ILX, which is just arriving at dealerships nationwide.

  • Total Acura sales are up 4.5 percent through the first quarter of 2015.
  • TLX notched its third straight month-over-month increase with sales of 3,430 in March.
  • MDX and RDX maintained a solid pace as total sales surpassed 9,400 units, even as significantly enhanced versions of each come to market.

“The continued leadership of the MDX and RDX in the luxury SUV segment demonstrates the positive direction we are taking with our Acura product lineup,” said Mike Accavitti, Acura Division senior vice president and general manager. “As we turn our attention to strengthening our lineup of Acura sedans, we are buoyed by the first Pirelli World Challenge series victory of the Acura TLX GT race car as a sign of good things to come.”

American Honda Vehicle Sales for March 2015

Month-to-Date

Year-to-Date

March 2015

March 2014

DSR** % Change

MoM % Change

March 2015

March 2014

DSR** % Change

YoY % Change

American Honda Total

126,293

133,318

-1.5%

-5.3%

333,943

325,354

2.6%

2.6%

Total Car Sales

65,310

71,817

-5.4%

-9.1%

168,594

175,827

-4.1%

-4.1%

Total Truck Sales

60,983

61,501

3.1%

-0.8%

165,349

149,527

10.6%

10.6%

Honda

Total Car Sales

60,107

66,624

-6.2%

-9.8%

154,730

162,733

-4.9%

-4.9%

Honda

Total Truck Sales

51,516

51,114

4.8%

0.8%

139,569

124,673

11.9%

11.9%

Acura

Total Car Sales

5,203

5,193

4.2%

0.2%

13,864

13,094

5.9%

5.9%

Acura

Total Truck Sales

9,467

10,387

-5.2%

-8.9%

25,780

24,854

3.7%

3.7%

Total Domestic Car Sales

64,609

65,322

2.9%

-1.1%

166,673

159,195

4.7%

4.7%

Honda Division

59,609

61,635

0.6%

-3.3%

153,371

150,202

2.1%

2.1%

Acura Division

5,000

3,687

41.0%

35.6%

13,302

8,993

47.9%

47.9%

Total Domestic Truck Sales

60,978

61,501

3.1%

-0.9%

165,344

149,527

10.6%

10.6%

Honda Division

51,511

51,114

4.8%

0.8%

139,564

124,673

11.9%

11.9%

Acura Division

9,467

10,387

-5.2%

-8.9%

25,780

24,854

3.7%

3.7%

Total Import Car Sales

701

6,495

-88.8%

-89.2%

1,921

16,632

-88.4%

-88.4%

Honda Division

498

4,989

-89.6%

-90.0%

1,359

12,531

-89.2%

-89.2%

Acura Division

203

1,506

-86.0%

-86.5%

562

4,101

-86.3%

-86.3%

Total Import Truck Sales

5

0

0.0%

0.0%

5

0

0.0%

0.0%

Honda Division

5

0

0.0%

0.0%

5

0

0.0%

0.0%

   MODEL BREAKOUT BY DIVISION

Honda Division Total

111,623

117,738

-1.4%

-5.2%

294,299

287,406

2.4%

2.4%

* ACCORD

26,018

33,962

-20.3%

-23.4%

68,645

79,188

-13.3%

-13.3%

* CIVIC

26,985

27,697

1.3%

-2.6%

66,722

71,096

-6.2%

-6.2%

  CR-Z

255

354

-25.1%

-28.0%

626

939

-33.3%

-33.3%

* FIT

6,640

4,201

64.4%

58.1%

18,094

10,444

73.2%

73.2%

  INSIGHT

209

410

-47.0%

-49.0%

643

1,066

-39.7%

-39.7%

  CROSSTOUR

742

1,017

-24.1%

-27.0%

2,046

3,318

-38.3%

-38.3%

* CR-V

27,618

28,657

0.2%

-3.6%

73,127

67,648

8.1%

8.1%

  ODYSSEY

11,142

11,008

5.3%

1.2%

27,088

27,832

-2.7%

-2.7%

  PILOT

11,937

8,894

39.6%

34.2%

36,881

22,031

67.4%

67.4%

  RIDGELINE

77

1,538

-94.8%

-95.0%

427

3,844

-88.9%

-88.9%

***

Memo: Accord FHEV

948

1,346

-26.8%

-29.6%

2,585

2,781

-7.0%

-7.0%

Memo: Accord PHEV

5

18

-71.1%

-72.2%

45

69

-34.8%

-34.8%

Memo: Civic Hybrid

351

338

8.0%

3.8%

1,029

1,220

-15.7%

-15.7%

Memo: Fit EV

1

37

-97.2%

-97.3%

1

100

-99.0%

-99.0%

Acura Division Total

14,670

15,580

-2.1%

-5.8%

39,644

37,948

4.5%

4.5%

  ILX

1,554

1,683

-4.0%

-7.7%

3,505

4,141

-15.4%

-15.4%

  RLX / RL

194

387

-47.9%

-49.9%

543

1,178

-53.9%

-53.9%

  TL

16

2,004

-99.2%

-99.2%

56

4,852

-98.8%

-98.8%

  TLX

3,430

0

0.0%

0.0%

9,741

0

0.0%

0.0%

  TSX

9

1,119

-99.2%

-99.2%

19

2,923

-99.3%

-99.3%

  MDX

5,503

5,793

-1.2%

-5.0%

14,437

14,597

-1.1%

-1.1%

  RDX

3,963

4,580

-10.0%

-13.5%

11,342

10,221

11.0%

11.0%

  ZDX

1

14

-92.6%

-92.9%

1

36

-97.2%

-97.2%

***

Memo: ILX Hybrid

4

46

-91.0%

-91.3%

12

115

-89.6%

-89.6%

Memo: RLX Hybrid

18

0

0.0%

0.0%

53

0

0.0%

0.0%

Memo: TSX Wagon

0

104

-100.0%

-100.0%

1

304

-99.7%

-99.7%

Selling Days

25

26

75

75

  **** Hybrid

1,790

2,512

-25.9%

-28.7%

4,993

6,190

-19.3%

-19.3%

*    Honda and Acura vehicles are made of domestic & global sourced parts

**   Daily Selling Rate

***  Memo line items are included in the respective model total

**** Hybrid includes FHEV, PHEV, CR-Z, Civic Hybrid, Insight, ILX Hybrid, RLX Hybrid and RLX Sport Hybrid

 

Honda Logo.

 


American Honda Reports March 2015 Sales Results