American Honda Reports May 2015 Sales: Gateway Models Power Honda Light Truck and Sedan Sales; Acura Continues Momentum as Sedan Sales Accelerate

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June 3, 2015

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American Honda Reports May 2015 Sales: Gateway Models Power Honda Light Truck and Sedan Sales; Acura Continues Momentum as Sedan Sales Accelerate

– Honda Fit again impresses with an 82-percent gain to lead strong Honda sedan sales

– New HR-V debuts with incredible 6,381 units sold in half a month to lead record May Honda light truck sales with a 10.6-percent year-over-year gain to 63,979 units

– Acura’s first-year TLX continues to drive Acura sedan sales increases with second consecutive 4,000+ unit month for a 43.5-percent year-over-year sedan sales hike

– Upgraded RDX first full sales month punches well over 5,000 units smashing May 2014 numbers by 24.3 percent and setting a new all-time monthly sales record

– Top Acura performers accelerated the luxury brand sales by a substantial 16.1 percent

TORRANCE, California, June 3, 2015 /PRNewswire-HISPANIC PR WIRE/ — American Honda Motor Co., Inc. today reported May 2015 Honda and Acura vehicle sales of 154,593 units, with Honda light trucks gaining 10.6 percent on sales of 63,979 units and Acura sedans increasing 43.5 percent on sales of 6,278 vehicles. Month-to-month American Honda total sales were up 1.3 percent year-over-year, with the Acura Division gaining 16.1 percent on sales of 17,042 vehicles in May and the Honda Division posting sales of 137,551 vehicles, a decrease of 0.3 percent for the month.

Photo – http://photos.prnewswire.com/prnh/20150602/220184

Logo – http://photos.prnewswire.com/prnh/20100923/HONDALOGO

Honda
With the introduction of the all-new HR-V entry crossover further strengthening the perennially popular Honda light truck lineup, the trifecta of HR-V, CR-V and Pilot CUVs proved a winning sales combination in May. The lineup will gain greater momentum with the June debut of the all-new third-generation 2016 Pilot. The introductory vehicle to the Honda car lineup, the Fit is finding homes with a steeply increasing number of individual buyers, posting an 82-percent gain to 6,342 units in May. Accord and Civic continue to be incredibly popular, topping 30,000 units in sales, along with America’s most popular SUV, the Honda CR-V.

Honda light trucks beat previous May record by 6,144 units for a total of 63,979 vehicles.
Sales of the second-generation 2015 Pilot increased 17 percent to 11,760 ahead of introduction of the third-generation 2016 model.
Fit posts third consecutive month of over-6,000 unit sales for an 82-percent year-over-year May increase.

“The new Honda HR-V hit the ground running with an incredible sales performance in just a half month on the market with the all-new 2016 Pilot coming to market this month to further accelerate light truck sales,” said Jeff Conrad, Honda Division senior vice president and general manager. “Despite the market trend toward light truck sales, our trio of Fit-Civic-Accord remains popular with individual buyers, and we’re looking forward to a summer of hot sales.”

Acura
Sales of the new TLX luxury sport sedan and upgraded ILX gateway luxury sedan boosted Acura sedan sales to an impressive increase of 43.5 percent from May 2014 with a total of 4,352 TLX models and 1,673 ILXs sold. Adding to Acura’s overall 16.1-percent month-to-month gain to 17,042 vehicles was the refreshed RDX with all-time record sales of 5,343 units, combining with the popular MDX to produce sales of 10,764 Acura luxury SUVs in May.

With a total of 17,042 units sold, Acura brand sales gained 16.1 percent in May; every current Acura model up from previous month
Acura sedan sales up by 43.5 percent for May with a total of 6,278 vehicles driven by TLX sales of 4,352 units and ILX sales of 1,673.
MDX and RDX both post sales numbers over 5,000 units each for a May record total Acura light truck sales of 10,764 vehicles

“The Acura sedan lineup continues to build strong momentum with an increasing number of luxury customers getting behind the wheel of our TLX and ILX luxury performance models, ” said Mike Accavitti, Acura Division senior vice president and general manager. “Together with the benchmark MDX and recently refreshed RDX, both topping 5,000 units in sales, we’re looking forward to a long, hot summer of Acura sales.”

	American Honda Vehicle Sales for May 2015
							Month-to-Date				Year-to-Date
							May 2015	May 2014	DSR % Change**	MoM % Change	May 2015	May 2014	DSR % Change**	YoY % Change
	American Honda Total						154,593	152,603	5.2%	1.3%	618,604	610,413	2.1%	1.3%
	Total Car Sales						79,850	84,467	-1.8%	-5.5%	316,935	331,623	-3.7%	-4.4%
	Total Truck Sales						74,743	68,136	13.9%	9.7%	301,669	278,790	9.1%	8.2%
	Honda					Total Car Sales	73,572	80,093	-4.6%	-8.1%	290,861	309,569	-5.3%	-6.0%
	Honda					Total Truck Sales	63,979	57,835	14.9%	10.6%	256,183	234,099	10.3%	9.4%
	Acura					Total Car Sales	6,278	4,374	49.1%	43.5%	26,074	22,054	19.2%	18.2%
	Acura					Total Truck Sales	10,764	10,301	8.5%	4.5%	45,486	44,691	2.6%	1.8%
	Total Domestic Car Sales						79,217	78,793	4.4%	0.5%	313,772	303,038	4.4%	3.5%
				Honda Division			73,182	75,684	0.4%	-3.3%	288,701	287,583	1.2%	0.4%
				Acura Division			6,035	3,109	101.6%	94.1%	25,071	15,455	63.5%	62.2%
	Total Domestic Truck Sales						74,743	68,136	13.9%	9.7%	301,664	278,790	9.1%	8.2%
				Honda Division			63,979	57,835	14.9%	10.6%	256,178	234,099	10.3%	9.4%
				Acura Division			10,764	10,301	8.5%	4.5%	45,486	44,691	2.6%	1.8%
	Total Import Car Sales						633	5,674	-88.4%	-88.8%	3,163	28,585	-88.8%	-88.9%
				Honda Division			390	4,409	-90.8%	-91.2%	2,160	21,986	-90.1%	-90.2%
				Acura Division			243	1,265	-80.1%	-80.8%	1,003	6,599	-84.7%	-84.8%
	Total Import Truck Sales						0	0	0.0%	0.0%	5	0	0.0%	0.0%
				Honda Division			0	0	0.0%	0.0%	5	0	0.0%	0.0%
				Acura Division			0	0	0.0%	0.0%	0	0	0.0%	0.0%
MODEL BREAKOUT BY DIVISION
	Honda Division Total						137,551	137,928	3.6%	-0.3%	547,044	543,668	1.4%	0.6%
		* ACCORD					32,373	39,637	-15.2%	-18.3%	128,269	152,949	-15.5%	-16.1%
		* CIVIC					34,472	36,089	-0.8%	-4.5%	129,574	134,796	-3.1%	-3.9%
		CR-Z					246	389	-34.3%	-36.8%	1,088	1,697	-35.4%	-35.9%
		FCX CLARITY					0	0	0.0%	0.0%	0	1	-100.0%	-100.0%
		* FIT					6,342	3,485	89.0%	82.0%	30,965	18,126	72.2%	70.8%
		INSIGHT					139	493	-70.7%	-71.8%	965	2,000	-51.4%	-51.8%

		CROSSTOUR					887	1,011	-8.9%	-12.3%	3,759	5,703	-33.6%	-34.1%
		* CR-V					32,090	32,430	2.8%	-1.0%	134,669	128,563	5.6%	4.7%
		HR-V					6,381	0	0.0%	0.0%	6,381	0	0.0%	0.0%
		ODYSSEY					12,835	12,915	3.2%	-0.6%	51,015	52,386	-1.9%	-2.6%
		PILOT					11,760	10,054	21.5%	17.0%	59,863	40,850	47.7%	46.5%
		RIDGELINE					26	1,425	-98.1%	-98.2%	496	6,597	-92.4%	-92.5%

			***		Memo: Accord FHEV		1,463	1,530	-0.7%	-4.4%	5,166	5,753	-9.5%	-10.2%
					Memo: Accord PHEV		5	46	-88.7%	-89.1%	55	152	-63.5%	-63.8%
					Memo: Civic Hybrid		458	415	14.6%	10.4%	1,873	2,085	-9.5%	-10.2%
					Memo: Fit EV		-1	33	-103.1%	-103.0%	0	183	-100.0%	-100.0%
	Acura Division Total						17,042	14,675	20.6%	16.1%	71,560	66,745	8.1%	7.2%
		ILX					1,673	1,629	6.7%	2.7%	6,809	7,429	-7.6%	-8.3%
		RLX / RL					239	324	-23.4%	-26.2%	976	1,855	-47.0%	-47.4%
		TL					10	1,480	-99.3%	-99.3%	76	8,026	-99.0%	-99.1%
		TLX					4,352	0	0.0%	0.0%	18,186	0	0.0%	0.0%
		TSX					4	941	-99.6%	-99.6%	27	4,744	-99.4%	-99.4%

		MDX					5,421	5,997	-6.1%	-9.6%	24,828	25,774	-2.9%	-3.7%
		RDX					5,343	4,299	29.1%	24.3%	20,657	18,864	10.4%	9.5%
		ZDX					0	5	-100.0%	-100.0%	1	53	-98.1%	-98.1%

			***		Memo: ILX Hybrid		4	63	-93.4%	-93.7%	18	227	-92.0%	-92.1%
					Memo: RLX Hybrid		24	0	0.0%	0.0%	92	0	0.0%	0.0%
					Memo: TSX Wagon		0	82	-100.0%	-100.0%	2	475	-99.6%	-99.6%
	Selling Days						26	27			127	128
	**** Hybrid						2,339	2,936	-17.3%	-20.3%	9,257	11,914	-21.7%	-22.3%

	* Honda and Acura vehicles are made of domestic & global sourced parts
	** Daily Selling Rate
	*** Memo line items are included in the respective model total
	**** Hybrid includes FHEV, PHEV, CR-Z, Civic Hybrid, Insight, ILX Hybrid, RLX Hybrid and RLX Sport Hybrid