American Honda Reports September Sales Results

BRAND REPORT

Sales Highlights

Model Notes

With fewer selling days and none of the big Labor Day holiday sales totals falling in September, Honda brand sales were down compared to Sept. 2018. Still, both cars and trucks posted solid sales to counter industry trends.

Gateway models Fit and HR-V performed well, gaining 79.6% (2,707 units) and 25.9% (7,528 units) respectively, vs. 2018.

CR-V posted a strong month despite a brief stop sale to allow owner’s manuals to be updated before deals could be consummated.

Civic and Accord continue to fight industry truck trends, with combined sales totaling over 42,000 units as Honda cars topped 46% of Honda brand sales for the month, compared to industry sales of about 30%.

The 10^th-gen Civic is headed for its 4^th straight year as America’s retail best-selling car and a full decade as the country’s most popular compact.

With the 2019 Passport named a Top Safety Pick, every Honda light truck—SUV, minivan and pickup—now earns a TSP crashworthiness rating from IIHS.

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October 2, 2019

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TORRANCE, California, Oct. 1, 2019 /PRNewswire-HISPANIC PR WIRE/ —

Acura's gateway luxury sport sedan sales increased 16 percent in September, helping solidify its #2 position in segment.

American Honda			Honda			Acura
Total	Cars	Trucks	Total	Cars	Trucks	Total	Cars	Trucks
113,925	50,340	63,585	102,827	47,459	55,368	11,098	2,881	8,217
-14.1%	-14.5%	-13.8%	-13.7%	-14.8%	-12.7%	-17.9%	-9.1%	-20.5%

“Following the best sales month in our company’s history in August, the Honda brand delivered balanced sales performance across our passenger car and light truck offerings,” said Henio Arcangeli, Jr., senior vice president of Automobile Sales at American Honda Motor Co. “As we enter the final quarter of 2019, we are expecting a strong finish to the year for both the Honda and Acura brands.”

Acura		BRAND REPORT
Sales Highlights		Model Notes
While the shorter month and luxury brands competing on price challenged year-over-year results for the Acura brand, gateway Acura models ILX and RDX performed well to maintain brand momentum. ILX gained a solid 15.9% on sales of 1,078 units. While key competitors are spending aggressively to capture sales, RDX remains strong with sales topping 4,300 units to maintain its #2 position in segment Acura SUV sales continue to lead the brand with total sales of over 8,000 units		The RDX is on pace for another record in 2019. Acura’s hugely popular compact luxury SUV has earned annual sales records in 8 of the past 9 years.
		Following its 2019 refresh, ILX is America’s fastest growing compact luxury sedan, serving as Acura’s gateway model by bringing in more first time, millennial and multicultural buyers than any other model.

	American Honda Vehicle Sales for September 2019
					Month-to-Date					Year-to-Date
					September 2019	September 2018	DSR** % Change		MoM % Change	September 2019	September 2018	DSR** % Change	YoY % Change
	American Honda Total				113,925	132,668	-6.7%		-14.1%	1,206,209	1,206,997	0.4%	-0.1%
	Total Car Sales				50,340	58,883	-7.1%		-14.5%	545,984	555,618	-1.3%	-1.7%
	Total Truck Sales				63,585	73,785	-6.3%		-13.8%	660,225	651,379	1.8%	1.4%
	Honda			Total Car Sales	47,459	55,714	-7.4%		-14.8%	515,360	522,920	-1.0%	-1.4%
	Honda			Total Truck Sales	55,368	63,443	-5.1%		-12.7%	578,036	569,594	1.9%	1.5%
	Acura			Total Car Sales	2,881	3,169	-1.2%		-9.1%	30,624	32,698	-5.9%	-6.3%
	Acura			Total Truck Sales	8,217	10,342	-13.6%		-20.5%	82,189	81,785	0.9%	0.5%
	* Total Domestic Car Sales				44,797	46,665	4.3%		-4.0%	460,145	461,138	0.2%	-0.2%
			Honda Division		41,962	43,660	4.5%		-3.9%	430,320	429,857	0.5%	0.1%
			Acura Division		2,835	3,005	2.5%		-5.7%	29,825	31,281	-4.2%	-4.7%
	* Total Domestic Truck Sales				62,643	73,785	-7.7%		-15.1%	640,068	651,379	-1.3%	-1.7%
			Honda Division		54,426	63,443	-6.8%		-14.2%	557,879	569,594	-1.6%	-2.1%
			Acura Division		8,217	10,342	-13.6%		-20.5%	82,189	81,785	0.9%	0.5%
	Total Import Car Sales				5,543	12,218	-50.7%		-54.6%	85,839	94,480	-8.7%	-9.1%
			Honda Division		5,497	12,054	-50.4%		-54.4%	85,040	93,063	-8.2%	-8.6%
			Acura Division		46	164	-69.5%		-72.0%	799	1,417	-43.4%	-43.6%
	Total Import Truck Sales				942	0	0.0%		0.0%	20,157	0	0.0%	0.0%
			Honda Division		942	0	0.0%		0.0%	20,157	0	0.0%	0.0%
			Acura Division		0	0	0.0%		0.0%	0	0	0.0%	0.0%
MODEL BREAKOUT BY DIVISION
	Honda Division Total				102,827	119,157		-6.2%	-13.7%	1,093,396	1,092,514	0.5%	0.1%
		ACCORD			20,326	25,357		-12.9%	-19.8%	204,463	215,299	-4.6%	-5.0%
		CIVIC			22,337	24,806		-2.1%	-10.0%	255,484	255,036	0.6%	0.2%
		CLARITY			548	2,200		-72.9%	-75.1%	9,359	13,314	-29.4%	-29.7%
		CR-Z			0	0		0.0%	0.0%	2	35	-94.3%	-94.3%
		FIT			2,707	1,507		95.2%	79.6%	27,268	32,934	-16.8%	-17.2%
		INSIGHT			1,541	1,844		-9.2%	-16.4%	18,784	6,302	199.4%	198.1%

		CR-V			25,904	30,587		-7.9%	-15.3%	280,739	277,621	1.6%	1.1%
		HR-V			7,528	5,978		36.9%	25.9%	70,314	69,979	0.9%	0.5%
		ODYSSEY			7,457	8,878		-8.7%	-16.0%	74,258	79,289	-5.9%	-6.3%
		PASSPORT			2,890	0		0.0%	0.0%	25,123	0	0.0%	0.0%
		PILOT			9,262	15,464		-34.9%	-40.1%	103,969	119,901	-12.9%	-13.3%
		RIDGELINE			2,327	2,536		-0.3%	-8.2%	23,633	22,804	4.1%	3.6%

	Acura Division Total				11,098	13,511		-10.7%	-17.9%	112,813	114,483	-1.0%	-1.5%
		ILX			1,078	930		26.0%	15.9%	10,697	8,242	30.4%	29.8%
		NSX			16	11		58.1%	45.5%	202	122	66.3%	65.6%
		RLX / RL			46	164		-69.5%	-72.0%	799	1,417	-43.4%	-43.6%
		TLX			1,741	2,064		-8.3%	-15.6%	18,926	22,917	-17.1%	-17.4%

		MDX			3,833	4,643		-10.3%	-17.4%	37,231	37,187	0.6%	0.1%
		RDX			4,384	5,699		-16.4%	-23.1%	44,958	44,598	1.2%	0.8%

	Selling Days				23	25				229	230
	**** Electrified Vehicles				4,028	6,226		-29.7%	-35.3%	48,124	33,518	44.2%	43.6%