MADRID, Jan. 19, 2016 /PRNewswire-HISPANIC PR WIRE/ — Two of Atresmedia’s international channels – Antena 3 and Atreseries – are beginning the year with major new releases. The veteran signal of the group, Antena 3 international, will begin to broadcast in quality HD throughout all of Latin America. The U.S. audience is already receiving the channel in high definition. As a result, starting this month, operators will have the signal available and it will soon be reaching households, substantially improving the viewer experience.
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Coinciding with the audiovisual Natpe (Miami) fair, Atres Series is giving its corporate image a makeover and changing its name to Atreseries. On the air since 2014, and with a presence in all Spanish-speaking countries as well as the U.S., Atresmedia’s newest international signal is also the only one on the market that is 100% dedicated to series in Spanish.
In the channel premieres, Atreseries will present ‘Mar de Plástico’ at the Miami fair; a drama in 13 chapters set in a fictitious location called Campoamargo, a coastal town in the south of Spain whose economy depends on winter vacationers, where a veritable melting pot of different cultures thrives. ‘Mar de Plástico’ (#MardePlásticoA3S) premieres exclusively on January 20th. Shortly afterwards, in February, Atreseries is broadcasting the second season of ‘Bajo Sospecha,’ (‘Under Suspicion’)’ a police thriller that managed to attract more than 3.5 million viewers in Spain.
Another key development is the strengthening of both channels’ web presence (www.antena3internacional.com y www.atreseries.com), to offer viewers new content options on the small screen. Along the same lines, with a view towards interaction with viewers, both Antena 3 as well as Atreseries have profiles on the main social networks.
Mar Martínez Raposo, International director of Atresmedia said, “We’re coming back to Natpe very excited to find out first-hand what operators’ plans are for 2016. For our part, we’ll also be presenting lots of new releases on our channels that we’re certain are not going to disappoint.”
