LOS ANGELES, July 24, 2017 /PRNewswire-HISPANIC PR WIRE/ — Bud Light “Hecho en Los Angeles” is a grassroots campaign highlighting Bud Light’s commitment to supporting the community where it’s been locally brewed for the past 35 years. The brand is creating experiences that will strengthen and build friendships in the Los Angeles Mexican community this summer – as well as highlighting the passionate employees who proudly brew fresh Bud Light every day.
“Bud Light has been part of the fabric of Los Angeles for more than three decades, brewing Bud Light with unparalleled quality and freshness,” said Jorge Inda Meza, Marketing Director for Anheuser-Busch West region. “We also want to celebrate the positive impact of Bud Light’s efforts within the local community by creating meaningful experiences that make people proud of their heritage.”
The “Hecho en Los Angeles” campaign will come to life this summer during relevant moments in the Hispanic community where Bud Light will be present, including the COPA Bud Light 6v6 soccer tournaments, official beer sponsor of “The Year of Mexico in Los Angeles” a year-round series of 100 events and initiatives celebrating Mexican culture. The campaign will also include billboards, digital content, and retail activations along with additional surprises to be revealed throughout the summer.
“The year of Mexico in Los Angeles is a celebration of the strong bonds that unites both parts. A relationship of great likeness and profound friendship,” said Los Angeles Consul General Carlos Garcia De Alba. “This city has the greatest number of Mexicans living outside of Mexico, and thanks to their work, their talent, culture and craft, they can proudly say they are “Hecho en Los Angeles“.
This summer Bud Light is taking friendly competition to the next level hosting a series of COPA Bud Light 6v6 soccer tournament events throughout the region. Celebrating the community and bringing people together to enjoy a day of fun, food, and fresh beer. Enjoy live music at the events with special performances at select events featuring Lupillo Rivera, Jesus Mendoza and more!
Events are happening throughout California, Arizona, and Nevada. The winning team of each tournament will receive $1000. Visit to CopaBudLight.com for more information and the full schedule of events.
For more information about Bud Light “Hecho en Los Angeles” please contact media@anheuser-busch.com. Watch the digital content spots on Youtube and join the conversation at and follow @BudLight on Twitter, Instagram and Facebook.
About Bud Light
Introduced in 1982, Bud Light is a premium light lager with a superior drinkability that has made it the best-selling and most popular beer in the United States. Bud Light is brewed using a blend of premium aroma hop varieties, both American-grown and imported, and a combination of barley malts and rice. The light-bodied beer features a fresh, clean and subtle hop aroma, delicate malt sweetness and a crisp finish that delivers the ultimate refreshment. For more information, visit www.BudLight.com.
CONTACT: Kate Chernick, 1-212-445-8343, kchernick@3pmagency.com
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SOURCE Bud Light
