ORRVILLE, Ohio, Jan. 29, 2019 /PRNewswire-HISPANIC PR WIRE/ — Today, iconic espresso-style coffee brand Café Bustelo® launches the Café Bustelo® El Café del Futuro Scholarship in partnership with the Hispanic Association of Colleges and Universities (HACU). Since 2014, $230,000 in college funds have been awarded to 46 Latino students nationwide through the partnership. The campaign generated more than 1,500 entries in 2018. In 2019, Café Bustelo® is doubling the total available scholarship funds by awarding $100,000 to twenty students.
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Café Bustelo is encouraging Hispanic students to submit an essay in English or Spanish (800 words or less) describing how their heritage, family, and community have impacted their desire and motivation to obtain a college degree; how they plan to give back to their community; and what they intend to accomplish with their degree. Eligible U.S. students can apply for the opportunity to receive one of twenty $5,000 scholarships by submitting their essay. All eligible applications must be received by May 24, 2019 at 11:59 p.m. CT, and scholarship recipients will be announced on or about Sept. 16, 2019.
“For 90 years, it’s been the mission of Café Bustelo to support and reinvest in the Latinx community,” said Eduardo Merino, Senior Brand Manager at Café Bustelo. “Giving back is part of our heritage and DNA.”
For this year’s scholarship, Café Bustelo combined its history of supporting the arts with its proud heritage of reinvesting in the Latino community. The brand collaborated with four artists to design limited edition art tins as part of its Artist Series, with a percentage of sales going toward the scholarship. The art tins are now available for purchase at grocery retailers nationwide, while supplies last.
“It is our passion to give rising artists a platform to share their work all while helping young Latinxs achieve their sueños through the Café Bustelo® El Café del Futuro Scholarship,” Merino said.
For complete information and scholarship guidelines, please visit here.
Café Bustelo coffee is available at leading grocery retailers nationwide and online at JavaCabana.com. Visit CafeBustelo.com for more information or follow @CafeBustelo on Instagram, Twitter and @CafeBusteloOfficial on Facebook.
About Café Bustelo
Our delicious coffee and rich espresso heritage was born in 1928. Since then, we’ve not only been proud of our rich, full-bodied flavor, but also of our unique and inviting culture. Café Bustelo coffee can be prepared using your preferred method. Available in the forms you want, including K-Cup® pods.
About HACU
The Hispanic Association of Colleges and Universities represents nearly 500 colleges and universities committed to Hispanic higher education success in the U.S., Puerto Rico, Latin America and Spain. The association’s headquarters are located in San Antonio, Texas, with regional offices in Washington, D.C., and Sacramento, California. HACU is the only national association representing existing and emerging Hispanic-Serving Institutions (HSIs). Information is available at www.hacu.net.
K-Cup is a trademark of Keurig Green Mountain, Inc., used with permission.
SOURCE The J.M. Smucker Company
