WASHINGTON, May 24, 2017 /PRNewswire-HISPANIC PR WIRE/ — As a result of the growing popularity of water sports and recreational water activities, the Hispanic Communications Network (HCN) and the Water Sports Foundation (WSF) today launched a national multimedia campaign to raise awareness among the Latino community About the importance of using the lifejacket.
The “Prevenir Es Vivir” (Prevention is Life?) campaign includes public service announcements on Spanish radio stations, on social networking platforms such as Facebook, Instagram and Twitter, as well as on the website of La Red Hispana.org, with the aim of reaching To Latins and Latinos of all ages.
“Every death is regrettable, but the tragic death of the young promise Jose Fernandez reminds us of the importance of following common sense rules when we are in the water, especially the use of lifejackets, so we believe that this campaign cannot be more timely “Said HCN CEO Alison Rodden.
About 84 percent of all aquatic deaths have the common denominator that the victims did not wear a life jacket when they fell into the water due to unforeseen circumstances, according to USCG statistics.
Surveys show that many people are reluctant to wear a lifejacket because they find it uncomfortable or costly, but modern inflatable versions are less restrictive, affordable and allow more precise adjustments for all types of body profiles.
“The message of the campaign is simple but powerful: The vests save lives, use them. The idea is that the next time someone climbs a boat, boat, canoe or kayak, the vest comes first in your mind. There’s no point in a vest if you do not wear it, “said WSF public outreach coordinator Jim Emmons.
The campaign therefore makes available to the public all relevant information to prevent a recreational day in the water from becoming a calamity and recommends following the basic safety rules, including no alcohol consumption in the water and periodic inspections of their equipment.
For more information, please visit LaRedHispana.org.
SOURCE Hispanic Communications Network
